Jul 04, 2015
The Headlines
February 8, 2007: HSBC Warns of Subprime Losses
March 16, 2008: Bear Stearns Collapses
September 15, 2008: Lehman Brothers Declares Bankruptcy
October 8, 2009: Bush Signs $700 BillionBailout
October 9, 2009: Stocks Tumble
November 6, 2009: Unemployment Reaches Above 10%
Athertyn potential buyers
Pending Sales
2011 over 2010 - 21%%
2012 over 2011 + 22%
2013 over 2012 + 21%%
Months Supply of Inventory
It comes down to jobs and income
• 3.2 million jobs created in the last
four years
• 15.3% increased personal income
in the last four years – 3.6% a year
Decisions led by lifestyle
– Pent up demand
– Demographics
– Household formations
– Housing obsolescence
– Desire for second homes
– Lifestyle change
–Rising rents
–Lack of new construction
inventory
–Fewer foreclosures
Where are we now?
• Low inventory = rising prices
• More sellers will enter market
• Doesn’t pay to wait 2 or 3 years
What about the future?
• Slow growth – next 6 months critical
• Strong manufacturing
• Continued job and income growth
• Decrease in dependency on foreign oil
• Economy back to “normal” by 2016
Housing
• Growth limited by lack of inventory
• Good long-term investment
• 80% view homeownership as essential
• Emotional reasons for owning a home
• No longer buying home for ATM
Athertyn appeals to Lifestyle Buyers
“What do I want to
do for the next 15 to
20 years of my life?”
They “get it” now!
Lifestyle buyers
• Two decisions: – Do they want to change?– What choices are available
• Longer purchase cycles– Lifestyle decision– Looking at alternatives
– No pressing need