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Emerge_AndiaraPetterle2015
Powerful reach & massive engagement
on mobile
Trifecta =
In horse racing, Trifecta is a bet in which the bettor must predict which horses will finish first, second, and
third in exact order.
Commerce Products tagged &
The optimal internet experience complements great content with a meaningful community and a frictionless buying process.
Bring back that sense of community. It's not just about customers helping other customers; it is also about companies engaging customers through useful content. That’s why community is at the heart of this trifecta: it allows companies to tune in to what customers want both in terms of content and commerce.
Embrace the Internet Trifecta =
3 Programmatic
All Around
From Digital to TV
More than 50% of marketers indicated they had a less than a full understanding of the topic—and a further 12% didn’t even know about programmatic at all, according to the March 2014
survey.
From Digital to TV
Programmatic buying will account for 20% of US TV advertising dollars by 2018, according to DMS.
4 Big & Private Data
The Rise of Private DMPs for Brands (Data Management Platform)
Of all the IDC data collected on the “digital universe”, only 7% is
tagged and 1% of it is analysed
Ad agencies may have a crucial strategic role
CRM
Rules
The Rise of Private DMPs for Brands (Data Management Platform)
5 Social
Messaging application rules
Original video content on web + mobile is a killer combination for brand engagement
Recap
1
2
3
4
5
Content => Community => Commerce = path for winner
There’s no way back on programmatic media. It is happening NOW
Programmatic is nothing without data. Private data for brands and agencies is the new Meca
Social is becoming less and less social. But more and influent
Thanks! !