At Winston-Salem State University. Seasonal Timing -To examine the EMS system and determine the high and low venue usage. The focus is to hold special.

WELCOME TO THEANDERSON CENTER

At Winston-Salem State University

BEOUR

GUEST

Strategic Plan 2011 Seasonal Timing-To examine the EMS system and determine the

high and low venue usage. The focus is to hold special events during times when business is slow.

Target Marketing- The University can get the most for their advertising dollars when they market to target demographics, which consist of the most likely customers in a general population. Strategic event planning for Conferences and Institutes can incorporate market targeting by including activities that appeal to certain types of customers in the city, state, regional and national areas.

Creating a Brand Name- One of the most important aspects of a University brand is that it stands out among the other. We want our Anderson Conferences Center brand to synonymous with “Providing Excellent Customer Service”. Our branding should be clearly visible on our WSSU website and other marketing materials; and our staff should also be consistently reminded of your branding, until it literally becomes second nature.

Strategic Plan Continued Collaboration with Dining Service- To partner with our dining services team to

create events that showcase the opportunities at the Anderson conference Center. Event themes can play into seasonal timing or demographic targeting, or they can simply help an event stand out from those at competing businesses. This effort will bring in additional revenue to the University.

Connecting with the Local Community- Getting the word out to Affiliates, Colleagues Friends of the University, Supporters and the Winston Salem Community that we are exist and display what we have to offer. Incorporating the use of social media such as Face Book, Twitter and LinkedIn. Attending local luncheons, community organization meetings, and social engagements to encourage use of our venues. To advise Faculty, Staff and University Department Deans of our capability to Cater their summer conferences, House the attendees and provide meeting space for city, state, regional and national meetings through the Summer Conference Initiatives.

A Solid Budget Review Monthly- Creating an event and revenue monthly metrics will help capture the monthly activity and generated revenue streams. At the end of the year, we can report the team supported the University with XXX number of events generating XXX number of dollars. This will help support our personnel requirements as well as supporting general upkeep needs.

Planning & Implementation Timeline

Summer-Fall 2011: Preliminary discussions are held and Planning Framework is drafted . Marketing is to begin.

Fall-Winter 2011: Planning Framework is finalized.

Spring -2012: Phase I Winston-Salem State is Launched.

Summer- 2012: Phase I Summer Conference is well underway.

Fall 2012: Summer Conference & Institutes integrated into unified strategic plan.

Albert H. Anderson Center

Why choose the Anderson Center for your next event?

• Customer Service• Value at its Best• Convenient

Location• Summer

Conference Package

RECEPTIONS

RETREATS

PERFORMANCES

Customer Service

Great Customer Service

The staff of the Conference Center has over 20 years’ experience in planning, organizing and facilitating a variety of programs, conferences and special events. These events range in scope from meetings and retreats to seminars, workshops, wedding receptions and national conferences.

Value at its Best

Kenneth R. Williams $1300/day Dillard Auditorium $400/day McNeil Banquet Hall $650/day Main Dining Room $350/day Chancellor’s Dining Room $150/day K.R. Williams Green Room $150/day Bowman Gray Field House $375/day Java City $150/day

Kenneth R. Williams Auditorium

Convenient Location

Proximity to I-40, Business 40 and US 52

Local Attractions Old Salem/MESDA Diggs Gallery Reynolda House/SECCA Tanglewood Park

Entertainment Professional Sports at BB&T Stadium Collegiate Sports at Wake Forest University NASCAR Modified Racing

SUMMERCONFERENCE

S

EDUCATIONAL

CAMPS

Summer Conference Package Traditional Housing $20/ person/night Suite Style Housing

$25/person/night Apartment Housing $38/person/night

All housing within walking distance of Anderson Conference Center

Gleason-Hairston Terrace

Capacity

Kenneth R. Williams 1655 seats Dillard Auditorium 400 seats McNeil Reception 650

persons McNeil Banquet 500

banquet Main Dining Room 75

banquet Chancellor’s Dining Room 35

banquet Bowman Gray Field House 120

banquet

Dining Services

Breakfast CollectionsULTIMATE BREAKFAST $11.99 per personAssorted Pastries, Scrambled Eggs, Eggbeater Strata, Crisp Bacon, choice of Sausage Links or Patties, Pancakes, Fresh Seasonal Sliced Fruit, choice of Breakfast Potato, Assorted Juice, Regular and Decaf Coffee and Hot Tea

MINI CONTINENTAL $8.99 per person Includes Miniature Muffins, Danish, Croissants and Bagels; served with Butter, Fruit Preserves and Cream Cheese, Fresh Seasonal Fruit, Assorted Juices, Regular and Decaf Coffee and Hot Tea

BreaksTHE HEALTHY ALTERNATIVE $7.99 per personAssortment of Apples, Oranges, Bananas and Pears served with Yogurt Cups, Trail Mix and Granola Bars

YOGURT PARFAIT BAR $6.99 per personYour choice of two low-fat Yogurts, Granola, three Seasonal Fruits, and two Toppings served with Banana Bread Croutons to build your ideal parfait.  OATMEAL BAR $3.99 per personHot Oatmeal, Cinnamon Sugar and Apple Maple Pecan Compote served Raisins, Cranberries, Low- Fat Granola and Butter

ASSORTED COOKIES AND BROWNIES $1.59 per person

10 person minimum. Vegetarian options are available. Prices do not include: 7.75% NC State Sales Tax ; 10% Administration Fee; China - $2.00 per person

LunchDELI EXPRESS $8.99 per person Turkey, Roast Beef, Black Forrest Ham and Genoa Salami; Swiss, American and Muenster Cheese; Leaf Lettuce, Sliced Tomatoes, Pickles, Assorted Breads and Rolls. Served with a choice of two salads and assorted beverages.

BuffetsWOK THIS WAY $15.99 per personAsian Slaw, Szechuan Green Beans, Egg Rolls with Assorted Dipping Sauce, Vegetable Fried Rice, Cashew Chicken with Broccoli, Beef and Broccoli and Fortune Cookies   SOUTHERN COOKING $15.99 per personFried or Baked Chicken, with your choice of Greens (Collard or Mustard), Garlic Mashed Potatoes and yourchoice of dessert (Cobbler, Chocolate Cake or Carrot Cake)

SOUHTERN BBQ $10.99 per personChoice of Oven or Honey-Stung Chicken, Barbeque Baked Beans, Cheddar Bacon Mashed Potatoes, Coleslaw, Biscuits with Honey Butter and Brownies   Buffets served with Assorted Rolls, Ice Water and Ice Tea 

10 person minimum. Vegetarian options are available. Prices do not include: 7.75% NC State Sales Tax ; 10% Administration Fee; China - $2.00 per person

Breakfast

Mini Continental $8.99 per person Mini Muffins, Danish, Croissants & Bagels Fresh Seasonal Fruit Juices, Coffee, Hot Tea

Hot Breakfast $11.99 per person Pastries, Scrambled Eggs, Eggbeater Strata Bacon, Sausage Links or Patties Pancakes, Fresh Seasonal Fruit Choice of Breakfast Potato Juices, Coffee, Hot Tea

Deli Express

Turkey, Roast Beef, Black Forest Ham, Salami

Swiss, American & Muenster Cheese Leaf Lettuce, Sliced Tomatoes, Pickles Assorted Breads & Rolls Choice of Two Salads Assorted Beverages

$8.99 per person

JAPANESE

Buffets

Southern Barbecue $10.99 per person Barbecue, Baked Beans, Cheddar Bacon

Potatoes Cole Slaw, Biscuits with Honey Butter Oven or Honey-Baked Chicken Brownies

Wok This Way $15.99 per person Vegetable Fried Rice , Szechuan Green Beans Cashew Chicken w/ Broccoli, Beef w/ Broccoli Asian Slaw, Egg Rolls & Fortune Cookies

10-person minimum on buffets

Let us host your special event.

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