AT Hospitality and Tourism Planning Guide.pdf

7/27/2019 AT Hospitality and Tourism Planning Guide.pdf

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WELCOME TO AChiEvETExAs in ACTiOn

You are probably tired o people asking, What do you want to be when you grow

up? Some students know exactly what they want to do, but most havent got a

clue. The idea o choosing a career is intimidating, and it eels like its ar in the

uture. Theres little time in the commotion o classes, activities, sports, work, and un to

think about what career you want to pursue ater graduation rom high school or college.

It pays, though, to take the time to think about your uture career. The truth is that

youll save a lot o time and money i you have a direction in lie, as opposed to just

nishing high school and worrying about it later. Its really a matter o dollars and

sense. I you choose a career direction now, you can select classes and activities that will

make you highly marketableand highly paidwhen you look or work. And it only

makes sense to have an idea o what you want to do rather than just wandering aimlessly

through school.

Nobody wants that. Not your parents. Not your teachers. Not your riends. They want

you to besomebody. They want you to use your talents, ollow your interests, and pursue

your ambitions to become great at what you love to

do in lie. Thats what you should want, too.

So the time is right to take charge o your lie and

think about the uture. You need a plan o action

or how to get rom where you are today to where

you want to be in a ew years: starting out on a

personally and proessionally rewarding career.

Thats what AchieveTexas in Actionis all about. The

magazine you are holding is one o 16 guides to dierent

career clusters. It is designed to help you make smarter

decisions about your education and career options.

Youve heard the phrase, Inormation is power. Well, this magazine is power. It puts

you squarely in charge o your uture, rom creating your Texas Achievement Plan (TAP)

(see page 5) to choosing college or some other orm o education or training ater high

school. Work with your parents, teachers, and counselors to make decisions, but remind

everyone that it isyouruture at stake and thatyouare taking charge o it.

Get inormation. Get a plan. Get a clue about your career direction. Its all right i that

direction changes; choosing a direction now is better than having no direction at all. Just

promise yoursel that youll make smart choices about where to ocus your time, energy,

and passion.

Were proud that you are taking steps to plan your career direction, and we pledge that

your school, teachers, and counselors will do all they can to help you make wise choices

on your plans or success. We wish you the best o luck on your journey.

Dear Texas Student,

Youve HeardTHaT InormaTIon Is

power. well, THIs

magazIne Is power.

IT puTs You In cHargeo Your uTure.


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HotCareer Areas

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th w a m ct.

AdancedTecnologies&Manfactring- Molecular technologist- Sensor/robotics engineer

Aerospace&Defense- Aerospace engineer- Unmanned autonomous vehicle engineer

Biotecnolog&LifeSciences- Bioinormatics specialist- Biocontainment technician

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PetrolemRening&CemicalProdcts- Petrochemical engineer- Refnery process design engineer

Energ- Wind/solar energy engineer- Geophysical (oil and gas) prospector

GoGlobal

Pae 1

durIng 2008, Travel spendIng

In TeXas dIrecTlY supporTed

544,400 jobsIn THe sTaTe, wITH a ToTal paYroll

o $16.8 bIllIon.

TexAs is A Top desTinATion. pl m au th lb cm h t t attactuch a th Alam, s Fla o Ta, a pa ila natal sahall a am th taw tut th tat. Utl mll jy u walth htl, tauat, that, muum,

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tauat b a baat may, th Htalty & Tum may b th ht clut yu.

AchieveTexas in Action: Hospitality & Tourism 2010 by th Ta eucat Acy. All ht .


4/24

When I was in high school, says Sheryl

Kovach, human resources director or theenvironmental services division at Philips

Services Corporation in Houston, the only job that Ieven knew about was receptionist work. I didnt aspireto be a manager or entrepreneur because I reallydidnt know about those disciplines. I was just lookingorward to graduating. That was it. I really didntknow what it was I wanted to do.

Sound amiliar? You, too, may not have a clue aboutwhat to do with your lie.

Dont worry, though. Help is right here in yourhands. This issue oAchieveTexas in Actionis yourguide to education and career choices that can

shape your uture. Its one o 16 career cluster guidespublished by AchieveTexas, Texass college and careerinitiative (www.AchieveTexas.org). This edition is allabout Hospitality & Tourism.

Lets start with some basic steps you should taketo get organized, plan or the uture, and start on theroad to success.

Ae Yor Talet a AlteFirst, you need to gure out some things about

yoursel. This step can be as simple as writing downa list o your interests (like video games or rockclimbing), your hopes and dreams (like helpingothers), your talents (like writing or math ability),and your weaknesses (i youre squeamish at thesight o blood, or example, you might not want tobe a doctor).

Follow up on this inormal exercise by taking someormal assessments to determine your interests andabilities. Common assessments include the Kuder(www.kuder.com), Bridges (www.bridges.org), Career

Cruising (www.careercruising.com ), COIN (www.coinedu.com), and Myers-Briggs (www.myersbriggs.com) tests. These tools give most o our students somecareer exploration awareness by the time they entereighth or ninth grade.

Ask your principal or counselor about the careerassessments available at your school.

Reearc Yor Career Opto

Once youve learned about yoursel, learn moreabout your career options. There are thousands ooccupations out there o which you may never haveheard, and others that do not yet exist because thetechnologies have not been developed. Fortunately,there are plenty o resources (see inside back cover) or

you, and they are as close as the nearest computer.

In 2008 TeXas HosTed

194 mIllIon u.s.Travelers

and 739,000 rom europe and asIa

alone.

THe FirsT sTep twa ucc ma matc abut yu ucat a ca t.

Plan forSuccess

Pae 2

PLAnning YOuR CAREER


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One o the most helpul is the Occupation andSkill Computer-Assisted Researcher (or OSCAR, orshort) rom the Texas Workorce Commission. It isa vast database o inormation about hundreds o

proessions. You can fnd OSCAR atwww.ioscar.org/tx. Another good place to start isO*NET (http://online.onetcenter.org).

Gather inormation about what you can earn in thecareers in which you are interested. Find out whether

the careers you are considering have a promisingutureare they adding or losing jobs? Check out theeducation youll need to enter those careers.

The chart on pages 1011 presents data on 25possible proessions. Remember, though, that theseare just a sampling o careers available in the cluster.Go to OSCAR, O*NET, or another resource toinvestigate other careers.

Create Your TAP

Once you have a better idea o your interests andabilities, you are ready to plan or high school andbeyond. The Texas Achievement Plan, or TAP, is yourplan or preparing or the career o your choice.

The frst step is or students to choose a careercluster, not a particular occupational goal. In theeighth grade a student might choose Hospitalityand Tourism and then later become interested in anarrower feld such as Che or Interpreter.

The program o study you chooseyour plandoes not stop with graduation rom high school. Astudent could then pursue a two-year degree as atourism manager or a our-year degree in Restaurant,Hotel, and Institutional Management

You should set up a TAP that takes you throughcareer preparation after high school, revising yourblueprint as needed as you go along. If your careerplans include college study, ask your counselor abouttests required for admission to college, such as thePSAT, SAT, or ACT.

Seek Out Special Programs

Many Texas schools oer innovative programs toprepare students or specifc career areas. Theseinclude career and technical education (CTE)

programs, academies, and magnet schools.Once youve decided on a career direction, ask yourcounselor about special programs in your areathat may provide related experiences in yourchosen career.

Samuel Odamah enrolled in the architectureprogram at the University o Texas at Arlington,having ound his career calling at Dallass SkylineCareer Development Center, a high school withcareer programs in a number o dierent felds.

Skyline is one o the ew schools in the countrythat oers programs in architecture, Odamah says.

In some careers, Skyline students could even getproessional certifcations or licenses right in highschool. It was a great place because you could fnd outwhether you really wanted to enter a career.

Odamah says that the career cluster system atSkyline taught him the value o planning or hiscareer and his lie. We learned about planningahead, he says. Those who plan thingsahead o time dont have to catch up.Its just a matter o what a personwants out o lie. Planning gives

you a better platorm orsuccess.

Hospitality &Tourism CTSOs

One of the best ways to acquire

experience in your chosen

career is by joining a career and

technical student organization

(CTSO). In Hospitality & Tourism

the most helpful CTSOs are:

BusinessProfessionals ofAmerica(BPA)

www.texasbpa.com

DECA,TexasAssociationwww.texasdeca.org

Family,CareerandCommunityLeadersofAmerica(FCCLA)www.texasfccla.org

FutureBusinessLeaders ofAmerica(FBLA) www.txfbla.org

SkillsUSAwww.txskillsusa.org

Page 3


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PLAnning YOuR CAREER

Acareer cluster is a group ooccupations and broad industriesthat share certain eatures. The

Hospitality & Tourism cluster, orexample, includes che and tour guide.Texas has adopted 16 career clusters(see back cover), the same ones designatedand developed by the U.S. Departmento Education.

As the graphic below shows, withineach cluster are programs o study,

which are more specic groupings osimilar occupations. Think o a programo study as being like a college major.In Hospitality & Tourism, you mightchoose to ocus on Restaurants andFood/Beverage Services in high schooland college.

i Ta, TAp (Ta Achmt pla) wll u tut hh chl a cllc (see next page). A at th c, tut cu th tu wtha ch ca clut a am tuy.

Career Clusters& Programs of Study ?

Pae 4

C L U S T E R

Hospitality& Tourism

P R O G R A M S O F S T U D Y E X A M P L E O C C U P A T I O N S

Recreation, Amusements & Attractions

Restaurants & Food/Beverage Services

Travel & Tourism

Lodging

Recreation, Amusements & Attractions

Restaurants & Food/Beverage Services

Travel & Tourism

Lodging Lodging Manager

Recreation Worker

Chef & Head Cook

Travel & Tourism Director

Lodging Manager

Recreation Worker

Chef & Head Cook

Travel & Tourism Director

WHAT ARE

Relate Occpato

Each program o study in a particularcluster includes a range o related

occupations; che and head cook isan example o an occupation thatalls within Restaurants and Food/Beverage Services.

Choosing a career cluster andprogram o study will help youacquire the knowledge and skills youllneed to enter your chosen career. It

will allow you to ollow a seamlesscourse o study rom high schoolinto college or other postsecondaryeducation or training. The electives

you choose can complement your coreacademic classes to prepare you or thechallenges o the real world o work.

Reew Yor TAP Eac Year

Dont get locked into a cluster and programo study you dont like. You should

reexamine your TAP at least once a yearand change programs or clusters i yourinterests have changed. Choosing a clusterand program o study, even i it changes later,means that youll have a direction in lie.The idea is to be aware o whats going onin your lie and take control o your uture.When you know where your education is

going and why, your classes will becomemore meaningul. Youll make contact withstudents, teachers, and employers who share

your interest in a particular career area.Youll have experiences that are un andexciting. Youll be on your way to success inschool, in a career, and in lie.


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ATAP is a Texas Achievement Plan, and its a smartidea to create one to guide your studies throughhigh school and into college or other postsecondary

education or training. Your TAP represents your chanceto take control o your education and career choices.Working with your parents/guardians and guidancecounselor, you can pick the cluster on which you

want to ocus your studies as well as your career and

postsecondary education goals. Dont worry. You arentlocked into your choices. You should revisit your TAPat least once a year to update it. You can change clusters,programs o study, and career and postsecondary goals as

your interests and ambitions change. Having a planeveni it changesis smarter than having no idea o what youwant to do and why you are attending school. Heres how

to ll out your TAP.

?WHAT IS ATAP


8/24

There are more opportunities inHospitality & Tourismand theyare more variedthan in any other

industry in the world, says Paul Ser,president emeritus o the Texas TravelIndustry Association. Its also one o themost accessible to all levels o educationthis is one industry where you can startout waiting tables, and end up runningthe restaurant.

Ser, who has been in Hospitality &Tourism or nearly 40 years, is ull oexamples o rags-to-riches tales: I knowone young lady who got a part-time jobas a sweeperette at a Busch Gardens park,and ended up as the CEO o a major themepark, he says. I know someone else whogot a job as a bellman at a hotel to support

himsel while he earned his undergraduatedegree in psychology, and ended up lovingit so much that he orgot all about becominga psychiatrist and went into the hotelbusiness. Today, he runs a 200-hotel chain.

Whats the moral o these stories? Iyou love this industry, and you have apassion or it, you can go all kinds o places,Ser concludes.

Tea TraelStatistics vary, but by most accounts, theHospitality & Tourism cluster is projected tohave the nations third-largest employmentincrease, among all job sectors in theU.S. According to Shane Blum, Chair othe Nutrition, Hospitality, and RetailingDepartment at Texas Tech University, by

the year 2016 the Hospitality & Tourismindustry is expected to employ over 10million people and to generate $1.47 trillionin revenue in the U.S. alone.

Pae 6

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I you answered yes to fve or more o the above questions, Hospitality & Tourism may be the right cluster or you. To get a more specifc and scientifcmeasurement o your attitudes and abilities, ask your guidance counselor or teacher about taking a career assessment test or interest inventory.

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9/24

OccupationAverage

WageEntry-Level

WageExperienced

Wage

Athlete ad Sprts Cmpettr $52.50 $7.02 $80.00

Ldgg Maager $27.54 $15.31 $44.65

Fd Servce Maager $25.87 $15.96 $37.57

Cratr $21.51 $12.34 $36.47

Archvst $23.52 $13.09 $37.65

Meetg ad Cvet Plaer $21.64 $12.48 $34.62

Set ad Eht Desger $20.96 $11.73 $32.01

Self-Erchmet Teacher $19.09 $8.90 $31.01

Cach ad Sct $18.16 $10.53 $29.08

Chef and Head Cook $17.94 $10.33 $28.15

A Growing Field

There are incredible opportunities in thelodging and hospitality industry, says ScottJoslove, president and CEO o the TexasHotel and Lodging Association. In thelodging business, people taking entry level

jobs are more likely to become managersthan in just about any other career. We

tend to promote rom within, and theopportunities are bountiul or students whoapply themselves and stay in the industry.

Industry wages are variable, beginning at minimum wage orunskilled nonsalaried employees, and growing with skills, experience,and education. Salaries average around $45,800, though the potentialto earn more money is certainly there. Earning potential can behuge, Joslove says. Managers in hotels, or instance, can earnanywhere rom $28,000 to above $84,000, depending on the location

and the size o the property.There is a huge demand or employees

in every aspect o hotel administration,he continues, rom starting at the

ront desk, to working in ood serviceat an area hotel or restaurant, tomanaging just about any unctiono the businessaccounting, sales,personnel, security, operations,computer technology, marketing.

No matter what your interests are,theres a place or you in hotels

and lodging.

Marketing Texas

Aaron Demerson is the executive director o the Economic

Development and Tourism Division, Ofce o the Governor. Hisjob is to market the state to travelers rom the U.S. and abroad.Hospitality & Tourism is a huge industry, with a signifcantimpact, and the opportunities within it are nearly endless inTexas, says Demerson. In 2008, the total inpact o the Texas travelindustry was $33.6 million in earnings.

When Demerson begins to list some o the job opportunitieswithin the Hospitality & Tourism cluster, he runs out obreath: Ches, catering businesses, anything having to do with

restaurants, sporting events, theme parks, cruise lines, any sort oarts and entertainment estivals, museums, visitor and conventionbureaus, campgrounds, accommodations o all sorts rom theront desk to behind the scenesi it has to do with travel ordining or entertainment or hotels, it fts in this cluster. And you

can easily have a very successul career in Texas.Youre only limited by your imagination.

Hospitality & Tourism is a great feld or studentswho have a lot o energy and who are looking or acareer thats ast-paced, thats creative, and that letsthem work with people, adds Marilyn Wragg, withthe Curriculum Center at Texas Tech University.But what really makes the careers in

this cluster unique is that they are nearly always alot o un.

Page 7

This is a projection o 10 ast-growing careers in Hospitality & Tourism in Texas rom the year 2006 to 2016 andthe number o new jobs created in each occupation. Note that whereas the percentage o growth in jobs may behigh, the actual number o jobs created may be low. For example, there will be only 100 new jobs or umpires,reerees, and other sports ofcials created in Texas during the decade that the data covers.Source: Texas Workorce Commission.

This is a chart o hourly wages or 10 o the top-paying careers in the Hospital & Tourism cluster in Texas.Note how entry-level wages are oten much lower than pay or the average worker and experienced workersin each proession. Source: Texas Workorce Commission.

10 Fast-Growing Careers

10 Top-Paying Careers

THE TExASRESTAuRAnT

ASSoCiATionHAS 24 LoCAL CHAPTERS

AnD 6300 MEMbERS.

Occupation% Growth

(20062016)

New Jobs Created

(20062016)iterpreter ad Traslatr 35.0% 244

Ck, Restarat 34.0% 2,491

Hst/Hstess, Restarat, Lge, ad Cffee Shp 33.0% 12,534

Cstmer Servce Represetatve 31.0% 12,534

Water/Watress 31.0% 14,825

Fd Preparat Wrker 29.0% 1,853

Frst-Le Spervsr f Fd Prep ad Servg Wrkers 27.0% 2,741

Cach ad Sct 24.0% 587

Ccerge 23.0% 50

Amsemet ad Recreat Attedat 23.0% 1,203


10/24

It was a late Monday morning like anyother when Bernay Sheeld, owner o San

Angelos Zentners Daughter Steakhouse,got some bad news: just as the lunch rushstarted, one o the fat grills broke. This was aproblem, since the restaurants amed chicken-ried steak depended on this grill, but Sheeld

didnt panic.The rst thing you do is coach everybody

to anticipate problems, he says. You prepareeveryone in the restaurant to expect a ewdelays, just in case. I he managed the situationwell, Sheeld knew, its possible that no onebesides his sta would even notice a problem.

Thats not a typical day, but there really isno typical day, Sheeld says. You have tomake a lot o snap decisionsyou dont havetime to put together a board meeting or gatherconsensus. On any given day during lunch

rush, I have to make 30

on-the-spot decisions,each one o whichwill aect the

business. I tellstudents

who are

considering this career that you get to makemore decisions in an hour than the average

banker or business executive does in a day.

Tk o Yor eet

In Hospitality & Tourism, you have to learnto go with the fow. I have the best job in the

entire industry, says Yale Feldman, generalmanager o the Intercontinental Dallas Hotelin Addison, which oers 528 guest rooms,31 suites and 36 meeting rooms. I havecontrol over all aspects o the hotel rom guesthospitality to sales to operations to communityrelations to reporting protability to theownership. I love it, its excitingbut there isnever a set schedule.

Feldman gets in at 7 a.m. every morningand walks around the hotel. At 8 a.m., I meetwith the sales department to review the paceo business, he says. Next, I meet with key

management personnel so that everyone knowswhat to expect in every aspect o the hoteltoday, rom the ront desk to the restaurant tothe parking garage. Then a million dierentthings happen. By 2 in the aternoon, whoknows what I will be doing? I nish theday between 6 and 7 in the evening. Hotelmanagement is a minimum o 10 hours a day,ve or six days a week. The compensation is

very good, but you have to work hard.

Go with the

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11/24

Remain Flexible

Flexibility is the key to staying positive inthe ace o such hard work, says Jackie Ray,sales manager or the Omni Corpus ChristiHotel. Once the oce opens, my day is notmy own, she says. We book events throughthe year 2012, so at any given point I mighthave a client calling about something thatshappening next month or a meeting thatshappening in 2010, she says. I attend severalmeetings every daymy ocus is making sureeverything is clear and concise and everybodyknows what is expected.

For Ray, the reward is in making the clienthappy. I you think about it, where else can

you get the instant gratication rom workingextremely hard and having an event planner

come up and hug you because you just got hera promotion? she asks. I love this job.

Energy Matters

It takes a lot o energy to be successul inHospitality & Tourism, says Scott White,executive director o the San AntonioConvention and Visitors Bureau. Whitemanages a team o 75 people responsible orbringing upward o $300,000,000 in tourism-related dollars into the San Antonio economy.

In this business, you never know how the

day will start or end, he says. You have tohave a positive attitude and enjoy working

with people, and you have to be very fexible

and mobile. Because o my job, Ive been allover the countryIve been to Europe and toMexico, places I wouldnt have gotten a chanceto see i it werent or this industry. It can begruelinglate hours and working around theclock. But you meet a lot o neat people and

you make a lot o riends. I would not trade itor anything.

Page 9

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public rlatis maagr

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Pastry Chef

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challgig, artistic, ad

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clbratd pastry ch Bcky

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restaurant owner

Richard Chambrlai is th

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stakhus i Dallas. I vr

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ts that may aspirig wrs

might b surprisd at all h ds

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w ar dacig ur t

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psychlgist, ivstigatr,

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Fur Sass Htl i Austi. F

25 yars, Musil has hadld

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vry day.

5 Cool Careers

CHeCK oUT THeSe exCITInG CAReeRS InHoSPITALITY & ToURISM

PRoSTARTInTRoDUCeS TexAS HIGH SCHooL

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FooD SeRVICe InDUSTRY.

5.2. 3. 4.1.


12/24

Pae 10

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39-9032 receatonWoke 15.0% 490 $21,076 bh

11-9081 LodgngManage 13.0% 149 $57,284 wk xi i t

11-9051 FoodSevceManage 18.0% 1,045 $53,802 wk xi i t

39-1021 Fst-LneSupevsoofPesonalSevceWokes 17.0% 531 $34,544 wk xi i t

35-1011 CefandheadCook 22.0% 199 $37,322 wk xi i t

35-1012 Fst-LneSupevsoofFoodPepandSevngWokes 27.0% 2,741 $28,601 wk xi i t

37-1011 Fst-LneSupevsoofhousekeepngandJantoalWokes 19.0% 628 $31,051 wk xi i t

27-2023 Umpe,refeee,andOteSpotsOfcal 19.0% 44 $26,230 l-t -th- tii

27-2021 AtleteandSpotsCompetto 23.0% 62 $119,661 l-t -th- tii

27-2022 CoacandScout 19.0% 587 $38,364 l-t -th- tii

35-2014 restauantCook 17.0% 4,122 $37,322 l-t -th- tii

39-6021 TouGude 24.0% 105 $25,438 mt-t -th- tii

43-4051 CustomeSevcerepesentatve 34.0% 12,534 $28,928 mt-t -th- tii

39-6012 Concege 20.0% 5 $24,700 mt-t -th- tii

35-2012 Cook,insttutonandCafetea 31.0% 53 $19,493 mt-t -th- tii

43-4181 resevaton&TanspotatonTcketAgent&TavelClek 9.0% 603 $36,676 sht-t -th- tii

35-9031 host/hostess,restauant,Lounge,andCoffeeSop 33.0% 249 $16,401 sht-t -th- tii

43-4081 hotel,Motel,andresotDeskClek 19.0% 892 $17,569 sht-t -th- tii

39-3091 AmusementandreceatonAttendant 23.0% 1,203 $18,119 sht-t -th- tii

35-3031 Wate/Watess 31.0% 14,825 $16,549 sht-t -th- tii

39-6011 BaggagePoteandBellop 9.0% 36 $18,303 sht-t -th- tii

35-3041 FoodSeve,Non-restauant 21.0% 279 $18,984 sht-t -th- tii

35-2021 FoodPepaatonWoke 29.0% 1,853 $22,253 sht-t -th- tii

35-2015 Cook,SotOde 3.0% 125 $18,655 sht-t -th- tii


13/24

Pae 11

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14/24

When I started here, I was so timid,remembers Gannel Cordero,who attended the culinary arts

program at the Center or Career and

Technology Education in El Paso. But ateacher, Sharon Erwin, told him how hehad grown a lot, and I dont doubt it,says Cordero. I went out and got a job ata restaurant. Ive been accepted to threeculinary schools. I will own my ownrestaurant someday.

For students like Cordero, Texashigh schools oer a world

o opportunities to buildcondence, get experience,and learn the basics o theHospitality & Tourism

industry.

Acaemc oato

Career preparation starts withmastering English, math, and otheracademic subjects.

You might not think much about it,but English language skills and publicspeaking skills are crucial in Hospitality& Tourism, says Yale Feldman, generalmanager o the Intercontinental Dallas

Hotel in Addison. Employees are talkingto people all the time, and their job is tomake guests eel important. Employees

also need to listen, and be able tonegotiate when necessary.

Many Hospitality & Tourism jobsalso involve serious number crunching.Lorraine Hamilton, who teaches HotelManagement and Travel and TourismMarketing at the Guthrie Center, a highschool in Houston, says her studentsgain real skills. It does help them getaheador example, a ormer student

o mine is now the assistant directoro nance at the Omni Houston Hotelat Westside.

Electe Coce

Electives in Hospitality & Tourism usuallyall into two areas at Texas high schools:hospitality (also called hotel management),and culinary arts (sometimes called oodproduction or restaurant management).O the two, hospitality is the broader, says

Pae 12

high sChOOL PROgRAMs

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* Not all schools oer all programs o study or clusters.Ask your counselor which programs are availableat your school.

REAL


15/24

Marilyn Wragg, with the Curriculum Centerat Texas Tech University. Multiple programso study [see Program Profleson page 12] eed rom the hospitalitycourseRestaurants & Food/ BeverageServices; Lodging; Travel & Tourism; andRecreation, Amusements & Attractions,she explains.

Courses in Hospitality Services are oeredat Klein Oak High School near Houston, in

partnership with the Marriott GreenspointHotel. The rst year, students rotate through

six dierent departments in the hotel,says Brends Stoeck, who has been a part oteaching these courses or many years. Theyinclude engineering, housekeeping, lossprevention, banquets, kitchens, restaurants,ront desk, phone system, accounting, andsales. The second year students pick twoareas to gain experience in more depth.Working with industry and getting real work

experience is invaluable.

Cook up scce

As with hospitality classes, some oodproduction and culinary arts programsare taught in coordination with corporatepartners in the community.

Take, or instance, Wylie High Schoolnear Dallasthe rst school in the stateto be accredited by the American Culinary

Federation, according to Yvonne Loya,program director or the Texas Restaurant

Association Education Foundation.Wylie partners with the Texas

Restaurant Association to oer a two-yearcomprehensive culinary program called FSPrep, headed by Che Steve DeShazo.

DeShazo, however, does ar more thanclassroom teaching: We set up a student-runrestaurant called Pirates Cove ca.Were open to the public and serve about

100 guests a day with a menu o 28 items in a90-minute lunch service. It is stressul, highpressure, and quick. But we have 100percent quality engagement among ourstudents, and thats what has made theprogram successul.

DeShazo also makes ServSae certicationintegral to his programas do most Texasculinary programs. ServSae certies that

you know basic sanitation and saety skills, he

explains, and most restaurants require thattheir employees have it.

When you walk in with a ServSaecertication, it will always give you an edge,Loya adds. Its something you carry with

you throughout your entire career as a che.

THe u.s. Travel assocIaTIon

lIsTs TeXas as THe

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Pae 13

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16/24

When Monica Martinez, MichelleLopez, and Reyna Martinez gottogether to come up with a winning

Hospitality & Tourism program, theythought about a lot o things: cruise ships,ve-star hotels, innovative amusementparks. As seniors in the culinary artsprogram at San Antonios John JayHigh School, the three were preparingto compete in the Family, Career andCommunity Leaders o America (FCCLA)state-level hospitality STAR Event (see Bea Star at right). They needed a winningideain act, they needed a wowingidea.

We wanted to present something thatwould show what hospitality was about,and something that was coming rom theheart, remembers Reyna Martinez. Wewanted an aspect o the industry thatsnot recognized very oten. So we pickedcharitable services. We invented a shelter or

amilies and created a complete portolio

or it, including a website. We wanted toshow that you dont need a huge amount omoney to give hospitality services to thosein need.

It was a good ideaso good, in act, thatit won the three students rst place in thestate, with an opportunity to compete at a

national level.

gett Eperece

In Hospitality & Tourism, gaining real-world experience as early as possible is amust. Internships, job shadowing, servicelearning, part-time work, and participationin career and technical student organizations(CTSOs) are all out-o-class education, calledextended learning.

I get students out in the industry and getthem seen; I give themreal lie experience,

says Tim Kelly, teacherat John Jay HighSchool. I encourage

them to talk to lots and lots o people.Students dont know where the next job oeror the next scholarship will come rom, orwhen a business relationship will pay o

years and years in the uture.He also urges students to compete

in local, regional, state, and national

competitive events, including STAR Events.Competition among their peers willimprove their skills the most; it will givethem an edge, Kelly believes. It will allowstudents the opportunity to see what othersare doing in the marketplace.

sow Yor skll

Another CTSO related to Hospitality &Tourism is SkillsUSA, a proessional studentorganization ocused on helping studentsin career and technical education programsdevelop leadership, communication,

networking, and social skills. SkillsUSAsponsors competitions that eature studentsworking as individuals, rather than in

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Pae 14

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worTH up To $5,000.


17/24

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Pae 15

teams. We have programs in culinary arts,ood and beverage service, and baking and

pastry, as well as in the leadership area, saysJanet Conner, executive director o SkillsUSATexas. The competitions are all judged bybusinesspeople. We are giving students avenuesto know what to expect when they get into theworld o work.

Prestigious postsecondary schools suchas the Culinary Institute o America andJohnson and Wales University, two leaders inthe eld o culinary arts, consistently provide

scholarships to STAR Event and SkillsUSAevent winners.

get to Work

Kelly encourages his students to pursue part-time jobs, which are plentiul or studentsbeginning in Hospitality & Tourism.

I recommend that students work whiletheyre in high school, he says. I they canbalance amily lie, school lie, and a job, itmakes them respect people who are busy, itmakes them respect a dollar, and respect amily

relationships. They learn to be contributingmembers o amily and community. They notonly learn the business, they learn to unction

as well-rounded young adults.

S P O T L I G H TBEASTARFamly,CaeeandCommuntyLeadesofAmeca

CreATe a CaporTFoLioOne valuable tool that can help you getready or college and beyond is a careerportolioa collection o items that

document your achievements both inand out o school, assembled in oneconvenient package.

A career portolio is not simplya resume, although it can certainlyinclude one. So what should go in acareer portolio? A variety o things,depending on your own personalexperiences. It could include transcriptsand grades; writing samples; letterso recommendation rom teachers,mentors, or employers; awards youvereceived; and items that documentother activities, such as internships and

job shadowing experiences.You need to be specicdates, how

many years, any awards, what theymeant, and who you received themrom, says Grace Brauchle, who helpsstudents put their portolios togetheras the career center coordinator orLehman High School in Kyle.

Brauchle says portolios come inhandy when students apply or jobs oradmission to college. First impressionsare a very big thing, she says, and

you want to be the one whose papersget passed around the oce. You want

to be the one where the admissionscounselors say, Wow, look at this one!

And a portolio doesnt have to besimply a collection o papers. Artistsand photographers use their portoliosto provide visual examples o theirwork, and so can you. Do you havephotos o someone giving you anaward? Put them in. How about a videoo a perormance? Include it on a DVD.Do you have experience in Web design?Make an online portolio to showcasewhat you can do.


18/24

From the time he rst plopped downon the couch and watched JamesBrolin striding down the corridors

o the St. Gregory on the TV series Hotel,young Arthur James knew what he wantedto be when he grew up: a hotel generalmanager. That was 1986, when James was areshman in high school. It also happenedto be the very night beore his applicationto the Dallas area Skyline Magnet Schoolwas due.

Up until that moment, I wasnt surewhat I wanted to do, James remembers.

Then I saw James Brolin holding hisbriecase, and I thought, I can do that!

So I signed up or the hospitality programat Skyline. As soon as I set oot into a realhotel, I knew. This is really what I wantedto do with my lie. I never regretted thatdecision.

This is a story James shares regularlyin his capacity as hospitality managementcoordinator or North Lake Collegein Irving.

The beauty o high school programslike Skylines is that they let studentsdiscover whether this is something theywant to do with their lives beore they

pay or a college degree, he says. Skylinelets students get hands-on experience,and theres no substitute or that. But istudents learn they love it, they need to goto college and learn the skills needed tosucceed in the career. Without a degree,proessionals eventually hit a glass ceilingin this business. Thats why students needto pursue a higher degree.

Two-Year Opto

North Lake College is part o the DallasCounty Community College District; oneo many community-based postsecondaryschools across the state oering associatesdegrees in hospitality management. Ithink students are highly prepared whenthey leave, James says. A lot o what weteach is rom the textbook, but we docooperative education, too, which meansthey get hands-on experience. And withmy background, Im able to share a loto real-lie examples. Similar programsare also available at Austin CommunityCollege, South Texas Community College,Central Texas College, Alvin CommunityCollege, Del Mar College in CorpusChristi, and many other institutions.

Certfcato

In addition to oering associates degrees,community colleges oten oer specialty

Pae 16

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surveYed sInce 2003.


19/24

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certications or those seeking specic skills.For example, Richland College in the

Dallas area oers an associates degree intravel, expositions, and meeting managementor students seeking to learn how to becomemeeting planners, and a certicate in meetingplanning or hospitality proessionals seekingto broaden their skill set.

The certicate in meeting planning isuseul or people who want to be a conerenceor convention planner, says M. T. Hickman,Richlands travel, exposition, and meetingmanagement program coordinator.The strength o this program is thattheres a lot o applied learning. Studentsparticipate in an internshipthey actuallywork at a conerence. The students workbehind the scenes, rom sunup to sundown.Its never boring.

Community colleges are also an excellentroute or those seeking culinary careers.Mary Kunz is the department chair otourism, hospitality, and culinary artsat St. Philips College, part o AlamoCommunity Colleges in the San Antonioarea. The culinary arts program is amongthe best in the nation and is accredited bythe American Culinary Federation.

The curriculum at St. Philips is not

only ocused on ood, but also on buildingacademic skills students may not realizethey need: We require English, sociology,and math. A proessional manager mustknow how to communicate with peopleand understand them, Kunz says. As ormath, a proessional che may be asked totake a recipe that eeds eight and make itwork or 450. Students dont necessarilythink about that.

or-Year deree

Beyond working in the kitchen, there is aworld o ood management that requiresa bachelors degree, says Shane Blum,program director o the restaurant, hotel,and institutional management program atTexas Tech University.

Blum worked in hotel managementbeore he turned to teaching. And like

James, he says a college degree is an asset. Ithink students need one to really achieve,he says. They can spend our years workingin the business and getting paid as anassistant manager, or our years going toschool. And yes, with the rst choice, theyllmake some money. But with a degree, theiroptions will be open down the roadtheyll go arther in the long run.

Danny Arocha absolutely agrees withBlums assessment. He would knowhesdirector o enrollment at the Conrad N.Hilton College o Hotel and RestaurantManagement at the University o Houston.I students want to be successul in theindustry, they absolutely need a degree toget to where they want to bethats eveni they want to open their own restaurant,he says.

The Hilton College is consistently ranked

among the top three hospitality programsin the nation. The college attracts studentsrom all over the United States and aroundthe world, though Arocha estimates that65 percent o all graduates choose to workin Texas.

We are preparing our kids to be theuture chie executive ocers [CEOs]and chie nancial ocers [CFOs] o the

Hospitality & Tourism industry.

Pae 17


20/24

1. Make school Your Jo

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Pae 18

Ayi t i t ik ki j tyi t t. Y h thi tht itty, th ty y t t vi hv i i h tht y hv ht it tk t t

thi izti. bt h th iht y t y hih h vity t

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ATER high sChOOL

six THings Texas students shouldknow about getting into college

iCollege

Admissions


21/24

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even iFyou get accepted to college, youllnever be able to pay the bill, right? Wrong! Theresfnancial aid available i you know where to look.

FinancialAidBASICS

Pae 19


22/24

Pae 20

doesthat mean?

LOOK iT uP

AceeTea: the name or Texasscollege and career education initiative.

Artclato areemet:

ormal agreements between or among

educational organizations (high schools,community colleges, and universities)that align courses and majors in a waythat allows students to transition romone institution to another without losso course credit or time.

Aocate eree:a two-yeardegree awarded by a community ortechnical college.

bacelor eree:a our-yeardegree awarded by a university.

Career a teccal tet

orazato (CTsO):curricularorganizations or students that oeractivities and competitions related toparticular careers.

Career clter:a way o organizingcurricula, instruction, and assessmentaround specic occupational groups (orexample, Inormation Technology or HealthScience) that oers students core academics,coursework related to specic occupations,and extended learning experiences.

Career ace:structureddevelopmental experiences presentedsystematically rom kindergarten through12th grade that help students analyze andevaluate abilities, skills, and interests.

Career portolo:a collection o studentwork indicating progress made in subjects,activities, or programs. In career clustersystems, portolios are oten used to assessstudent perormance in extended learningexperiences.

doctoral eree:a degree awardedby universities or study beyond a mastersdegree. Also reerred to as a Ph.D. orproessional degree.

dal cret:credit given in both high

school and college or college-level coursestaken while in high school.

Etee lear eperece:

participation in career and technical studentorganizations, extracurricular activities, jobshadowing, internships, or service learning.

acal a:scholarships, grants, loans,and work-study unds awarded to studentsto pay or college expenses.

iterp:an extended learning

experience in which students worktemporarily at entry-level jobs in careersthat interest them.

Jo aow: an extended learningexperience in which students observeproessionals in particular careers as they gothrough a day on the job.

Mater eree:a degree awarded byuniversities or study beyond a bachelorsdegree.

Potecoary ecato:

education beyond high school. Middle

school and high school are reerred to assecondary education, sopostsecondarymeansater high school.

Proram o ty: a way o organizingthe curricula and educational activitieswithin a career cluster related to a studentsspecic academic and career goal.

serce lear:an extended learningexperience in which students do volunteerwork related to their career goals.

Tarete try clter:six industry clusters that have beenidentied by Texas as high-demand, high-growth sectors paying high wages. As theyare developed by the State, these may be hotareas in which to build a rewarding career.

What

Look iT Up! H a y w a hau th u that yu may t alay w.

Tea Aceemet Pla (TAP):

an education plan suggesting the highschool courses a student should taketo prepare successully or graduationand transition into postsecondary

education. The vision or AchieveTexasis that eighth graders, in consultationwith their parents/guardians,counselors, and teachers, will selecta program o study and create a TAP.TAPs are to be reviewed and revised atleast once each school year.


23/24

sTudEnT REsOuRCEs

ask osCarTh stt Tx h t i it tt th

hi . It th oti ski ct-

ait rh, oscar ht. Y th

iti t h hi. Y k ,

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yt tk, i Tx, th k, ki,

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Online

el th itt uc mabut yu ucat a ca t.

Info

Th Tx wk cii h t

i rity chk t h y

t h h y y t i yown after high school or college and how you can earn it. There are three ways to explore careers,

expenses, and earnings. For the rst option, which is called GetarealtyCeck,y h

y ik t i i, h ati. Y th thh i ith -

t it h hi, thi, ttti, hth , x. Th it

ttiy y tit thy x, th y iti Tx t

show you careers that will make you that much money. The second option, called FutueSalay,

tt ith th y xt t , ht ti y t , th t tht

interests you. Then it generates a list of careers in which you can make that amount of money. The

thi ti, CaeeDect,i ith y hi th h y t t i, th

shows how your estimated expenses subtract from the salary for your chosen job. The site, which

i t www.cdr.state.tx.us/realitycheck, i t y t y ht i h it t ixi y ,

i, x ti.

Take aReality

AceeTea

www.AchieveTexas.org

The AchieveTexas website oersinormation about the initiative andcopies o the programs o study thatrecommend classes to take in highschool, extended learning opportunities,and postsecondary programs.

Amerca Career ionet

www.acinet.org/acinetThis is the place to search or occupationalinormation, industry inormation, andstate-specic labor market inormation.

Competecy Moel Clearoewww.careeronstop.org/competencymodel/deault.aspxThis career planning resource ocuses on theskill sets and competencies essential or careersand industries.

Collee or Tea

www.collegeortexans.com

Here is everything a Texan needs to knowabout preparing or, applying or, and payingor college or technical school. And its all inone up-to-date, easy-to-navigate mega-sitealmost as big as the state itsel. Remember:$4 billion is available every year to helpTexans attend college.

Collee Tec Prep o Tea

www.techpreptexas.orgTech Prep is a way to begin your courseo study in high school and continue ina community or technical college. The

result is a certicate or associates degreein a career eld.

O*nET

(Occupational Information Network)

online.onetcenter.orgAlso available in schools and libraries,O*NET provides ull inormation onoccupations, including compensation,employment prospects, and skill matchingor students. Inormation on compensationis available on a state-by-state basis.

u.s. departmet o Laor

Occpatoal Otlook haook

www.bls.gov/ocoThis nationally recognized resource oersinormation on job responsibilities,

earnings, working conditions, and jobprospects or the uture.

Check

The results o Reality Check show you how expenses addup quickly when you are living on your own.


24/24

The career clusters icons above are used with permission o theStates Career Clusters Initiative, 2010. For more inormation, visitwww.careerclusters.org.

AchieveTexas Career Clusters

pi, ti, ititi, t it iti t

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AbotAcieeTexasYo may ae ee te ame AceeTea o te coer o t maaze. Wat eactly tat?

Well, AchieveTexas is the name of Texass college and career education initiative. The idea behind it is

simple: Planning for the future so that students achieve lifelong success. As AchieveTexas grows, youll

see how subjects such as English, math, science, and social studies are relevant to your personal goals

and ambitions. Youll get the chance to begin a plan that gets you where you want to go in life. Youll have

the opportunity to take courses and engage in extended learning experiences that give you marketable

skills. Best of all, youll be in control of your future. Read all 16 editions ofAchieveTexas in Action(available

through your counselor) to explore Texass career clusters and start on the road to success.

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YOuR uTuRE AWAiTs

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