At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case

• With the help of an outside Integration Partner we were able to find a DAM solution that will realize immediate and lasting improvement.

• We will be making dramatic changes in the day-to-day work of our business. The changes will help free up valuable time of each employee who touches our company assets.

• Crawl, Walk, Run Approach

• Clear vernacular between IT and the end-users

• Core Team• Super-Users• End-Users

Baby Steps