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New Entry Barrie rs There are competit ors who have been dominati ng the market. 1 st Entry Barrier:
6
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Page 1: Asus - Part Kezia Fix

NewEntry

Barriers

There are competitors

who have been

dominating the market.

1st

Entry Barrier:

Page 2: Asus - Part Kezia Fix

2nd Entry Barrier Slowdown of laptop sales of several main

laptop producers in Indonesia.

“The slowdown in the commercial space was largely a

result of exchange rate volatility as well as concerns

over Indonesia’s short-term economic outlook,”

Deddie Sionader – Market Analyst for Client Devices

Research at IDC Indonesia.

Page 3: Asus - Part Kezia Fix
Page 4: Asus - Part Kezia Fix

http://www.statista.com/statistics/271191/leading-pc-vendors-in-indonesia-market-share/

Page 5: Asus - Part Kezia Fix

in 2014..ASUS becomes the

most dominated

laptop

producer/seller in

Indonesia with

market share of

35%

Page 6: Asus - Part Kezia Fix

Focusing in middle income people.Roadshow gathering to 15 province capital

cities throughout Indonesia.Reliable team work.