astro Grow through interactions. MOSCOW We are meets for real interactions.
Oct 21, 2014
astro Grow through interactions.
MOSCOW
We are meets for real
interactions.
The problem
Life is not so engaging? Why does it should look like this?
It should not! Try astro!
Make your life more engaging and fun!
With our app your life will turn into a brand new experience. It creates an interactive environment
where you can easily meet like-minded people, grow within your circles and become popular.
+3 +3 +6 +3 +5
How does
it work? Connects with Facebook
1
Recognizes real world activity
DC Comics Dancing Work at astro
3
Rewards users for real activity
4
Creates a positive habit to interact and grow with astro
5
2
Creates an interactive environment of all devices running astro in physical world
What the user gets
• Real connections • Popularity • Self-improvement • Real emotions • Personal discounts (coming
soon)
What the partner gets
• New source of user acquisition • More engaged customers • Extremely accurate targeting • Direct sales • High virality • High loyalty
A pill from loneliness, a tool to become popular and improve
himself.
with extremely engaged users and high virality rate.
Main components of astro
Gamification motivates and engages/
makes addicted to it
easy to use
4sq alike UI
emotional=addictive
Real connections
Virality Uses Open Graph
and other API’s
astro
Market size
50 000 000 16-35 y.o
potential users only in USA
and there are much
MORE
Monetization
• Personal deal platform (targeted “Specials”) • Status upgrades (point boosters, multipliers) • Targeted local campaigns
Competitors
Foursquare
Emotional = Addictive
Gamification = Fun
Highlight Klout
No useful context Boring No value for users
Self-improvement=Value
New social experience
Why astro is better?
Others:
Marketing plan
PR • press • bloggers • video reviews
SMM • all social media • viral content
Virality • Open Graph +
other API’s • geo contests
Next steps
NOW: • processing social interactions called ‘Meet-Ups’ NEXT: • interactions with venues, objects and products • open our API for other services to score interactions
with them • add more devices like Nike+ Fuelband or Google
glasses • Personal deal platform
Financing
Raising: Development
Other Marketing
SMM PR
250k$
Vision
“What’s the age of context? Five radically expanding technologies/data types. 1. Sensors. 2. Wearable computing. 3. Big Databases. 4. Social network behavior. 5. Location. What will that bring for consumers? Highly personalized experiences and products. For companies? An extraordinary level of contextual business intelligence: clear vision of what your business will be and who your customer is.”
Robert Scoble http://scobleizer.com/2013/01/22/the-contextual-sensual-ces2013/
“Devices are no longer platforms, but infrastructure.“
Our vision
Founder
• Kirill Karev
Perfectionist, 50% Analyst/50% Artist, Hard worker
• 23 y.o
• Russian University of Economics named after G.V. Plekhanov, Master’s degree in Information Technology
• Experience in Marketing(1 year), Copywriting(1 year) and Sales(3 years)
• Russian – native, English – Advanced
Product, Strategy, Promotion
Co-founder
• Sergey Sedov
Code ninja, Hard worker
• 26 y.o
• Moscow State University of Economics, Statistics and Informatics, Specialization: system and Internet programming, Diploma of specialist
• 6 years experience in j2ee, 3 years in ios
• Russian – native, English – Advanced
Design and Development
Thanks for watching!
Contacts
• Moscow • [email protected] • +7 905 739 5963 • www.facebook.com/kirill.karev • www.astrotheapp.com • @app_astro • www.facebook.com/astrotheapp • https://angel.co/astro
To try the app please contact me, so I can send you an invitation!