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astro Grow through interactions. MOSCOW We are meets for real interactions.
17

Astro pres

Oct 21, 2014

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Page 1: Astro pres

astro Grow through interactions.

MOSCOW

We are meets for real

interactions.

Page 2: Astro pres

The problem

Life is not so engaging? Why does it should look like this?

Page 3: Astro pres

It should not! Try astro!

Make your life more engaging and fun!

With our app your life will turn into a brand new experience. It creates an interactive environment

where you can easily meet like-minded people, grow within your circles and become popular.

+3 +3 +6 +3 +5

Page 4: Astro pres

How does

it work? Connects with Facebook

1

Recognizes real world activity

DC Comics Dancing Work at astro

3

Rewards users for real activity

4

Creates a positive habit to interact and grow with astro

5

2

Creates an interactive environment of all devices running astro in physical world

Page 5: Astro pres

What the user gets

• Real connections • Popularity • Self-improvement • Real emotions • Personal discounts (coming

soon)

What the partner gets

• New source of user acquisition • More engaged customers • Extremely accurate targeting • Direct sales • High virality • High loyalty

A pill from loneliness, a tool to become popular and improve

himself.

with extremely engaged users and high virality rate.

Page 6: Astro pres

Main components of astro

Gamification motivates and engages/

makes addicted to it

easy to use

4sq alike UI

emotional=addictive

Real connections

Virality Uses Open Graph

and other API’s

astro

Page 7: Astro pres

Market size

50 000 000 16-35 y.o

potential users only in USA

and there are much

MORE

Page 8: Astro pres

Monetization

• Personal deal platform (targeted “Specials”) • Status upgrades (point boosters, multipliers) • Targeted local campaigns

Page 9: Astro pres

Competitors

Foursquare

Emotional = Addictive

Gamification = Fun

Highlight Klout

No useful context Boring No value for users

Self-improvement=Value

New social experience

Why astro is better?

Others:

Page 10: Astro pres

Marketing plan

PR • press • bloggers • video reviews

SMM • all social media • viral content

Virality • Open Graph +

other API’s • geo contests

Page 11: Astro pres

Next steps

NOW: • processing social interactions called ‘Meet-Ups’ NEXT: • interactions with venues, objects and products • open our API for other services to score interactions

with them • add more devices like Nike+ Fuelband or Google

glasses • Personal deal platform

Page 12: Astro pres

Financing

Raising: Development

Other Marketing

SMM PR

250k$

Page 13: Astro pres

Vision

“What’s the age of context? Five radically expanding technologies/data types. 1. Sensors. 2. Wearable computing. 3. Big Databases. 4. Social network behavior. 5. Location. What will that bring for consumers? Highly personalized experiences and products. For companies? An extraordinary level of contextual business intelligence: clear vision of what your business will be and who your customer is.”

Robert Scoble http://scobleizer.com/2013/01/22/the-contextual-sensual-ces2013/

“Devices are no longer platforms, but infrastructure.“

Our vision

Page 14: Astro pres

Founder

• Kirill Karev

Perfectionist, 50% Analyst/50% Artist, Hard worker

• 23 y.o

• Russian University of Economics named after G.V. Plekhanov, Master’s degree in Information Technology

• Experience in Marketing(1 year), Copywriting(1 year) and Sales(3 years)

• Russian – native, English – Advanced

Product, Strategy, Promotion

Page 15: Astro pres

Co-founder

• Sergey Sedov

Code ninja, Hard worker

• 26 y.o

• Moscow State University of Economics, Statistics and Informatics, Specialization: system and Internet programming, Diploma of specialist

• 6 years experience in j2ee, 3 years in ios

• Russian – native, English – Advanced

Design and Development

Page 16: Astro pres

Thanks for watching!

Page 17: Astro pres

Contacts

• Moscow • [email protected] • +7 905 739 5963 • www.facebook.com/kirill.karev • www.astrotheapp.com • @app_astro • www.facebook.com/astrotheapp • https://angel.co/astro

To try the app please contact me, so I can send you an invitation!