ALISA STEPHENS 1512 Carlson Avenue • Erie, Colorado 80516 (720) 256-8115 [email protected] SUMMARY OF QUALIFICATIONS Detail-oriented communications professional with more than 20 years’ experience in content creation, content management, SEO, project management, and managing large teams in a virtual office environment. Highly ambitious and adaptable with desired ability to think outside of the box and execute solutions for difficult situations. Strong multitasking and communication skills, with focus and discipline necessary to work remotely. PROFESSIONAL EXPERIENCE Stephens Communications, LLC, Erie, Colorado 2010 - Present Owner Create original content for client websites, newsletters, blogs, and social media pages Expertise in SEO, identifying keywords and integrating keyword-rich content across marketing channels Write press release, media kit, and marketing copy and identify audiences for distribution Google Analytics experience; integrating Analytics tracking into client websites and assisting with data tracking and analysis Extensive customer service experience, building-out customer service platforms and creating customer communications RedWeek.com, Renton, Washington 2006-2015 Executive Producer/Full-Service Programs Director/Director Customer Communication Managed quality of website, social media, and marketing content to ensure accuracy and timeliness Created original keyword-rich website and marketing content with focus on SEO Responsible for user experience throughout website, full-service offerings, and customer service Designed, developed, implemented, and directed high visibility full-service resale program Directed virtual customer service department of 13, ensuring quality customer service for the site’s 2 million users Developed virtual customer service call center to and provided day-to-day leadership of staff DIRECTV, Inc., El Segundo, California 2000-2003 Corporate Communications Specialist/Project Manager Wrote and edited copy for monthly print newsletter and weekly employee e-newsletter Launched companywide incentive program focused on achieving quarterly and annual corporate objectives Speechwriting for C- and B-level executives addressing both internal and external audiences Managed employee communication content and strategy, led high-level project teams to develop corporate communications strategies
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ALISA STEPHENS1512 Carlson Avenue • Erie, Colorado 80516
(720) [email protected]
SUMMARY OF QUALIFICATIONS
Detail-oriented communications professional with more than 20 years’ experience in content creation, content management, SEO, project management, and managing large teams in a virtual office environment. Highly ambitious and adaptable with desired ability to think outside of the box and execute solutions for difficult situations. Strong multitasking and communication skills, with focus and discipline necessary to work remotely.
PROFESSIONAL EXPERIENCE
Stephens Communications, LLC, Erie, Colorado 2010 - PresentOwner Create original content for client websites, newsletters, blogs, and social media pages Expertise in SEO, identifying keywords and integrating keyword-rich content across marketing
channels Write press release, media kit, and marketing copy and identify audiences for distribution Google Analytics experience; integrating Analytics tracking into client websites and assisting with
data tracking and analysis Extensive customer service experience, building-out customer service platforms and creating
customer communications
RedWeek.com, Renton, Washington 2006-2015Executive Producer/Full-Service Programs Director/Director Customer Communication Managed quality of website, social media, and marketing content to ensure accuracy and timeliness Created original keyword-rich website and marketing content with focus on SEO Responsible for user experience throughout website, full-service offerings, and customer service Designed, developed, implemented, and directed high visibility full-service resale program Directed virtual customer service department of 13, ensuring quality customer service for the site’s 2
million users Developed virtual customer service call center to and provided day-to-day leadership of staff
DIRECTV, Inc., El Segundo, California 2000-2003Corporate Communications Specialist/Project Manager Wrote and edited copy for monthly print newsletter and weekly employee e-newsletter Launched companywide incentive program focused on achieving quarterly and annual corporate
objectives Speechwriting for C- and B-level executives addressing both internal and external audiences Managed employee communication content and strategy, led high-level project teams to develop
corporate communications strategies
Alisa Stephens Resume – Page 2
Boeing, Anaheim, California 1997-2000Communications Specialist Directed facility newsletter content, layout, and production activities and contributed to
companywide newspaper, editing and writing articles related to facility activities for both publications.
Created various missile defense program fact sheets and marketing materials, working with other departments, compiling data, simplifying text, drafting scripts, overseeing layout, and monitoring production
Oversaw budget expenditures for employee communications, events, and incentives; developed project plan for all internal communications, and supervised Anaheim facility and off-site employee communications.
Young & Rubicam/Burson-Marsteller, Inc., Los Angeles, California 1995-1997Client Executive Acted as key grassroots coalition liaison for large electric utility provider, persuading local legislators
to change opinion on deregulation and arranging meetings for company shareholders. Provided media relations for client base, writing press releases, contacting reporters, and enticing
publication. Conducted crisis management and research, searching publications, Web sites, and public
communications to identify media referencing clients.
EDUCATION
California State Polytechnic University Pomona 1990 - 1995Bachelor of Science, Communications/Public Relations
SOFTWARE
Microsoft Office: Word, Excel, PowerPoint, Outlook Google Analytics, Google Sites, Google Docs, Google Drive ZenDesk Customer Service Platform Request Tracker Customer Service Platform Skype, JoinMe, TeamViewer Basecamp, GitHub
VOLUNTEER WORK
Registered Therapy Dog Handler Avista Adventist Hospital – Avista Animal Helpers Alliance of Therapy Dogs Bark Buddies – Colorado University Library Program
10U Girls’ Softball Coach – Erie Community Center, Erie, CO