10 YEARS OF THE SUNDAY TIME’s GENERATION NEXT AWARDS 2004 – 2014 SA’s YOUTH CAST THEIR VOTE FOR THE ‘COOLEST’ BRANDS OF 2014 Johannesburg, Friday 30 May 2014: A decade into the celebrated Sunday Times Generation Next Awards, SA’s youth continue to guide marketers on what is considered to be ‘cool’. Last night the awards ceremony, held at the Nu Metro IL Grande cinema at Monte Casino in association with Waltons, saluted South Africa’s most popular brands, products, celebrities and sport stars – as voted by almost six thousand youth aged 8 -23. The event hosted by Highveld FM’s Anele Mdoda was topped-off with a live performance from local house band, MiCasa - who were voted Coolest Music Stars of 2014. Trevor Ormerod, General Manager: Group Sales for Times Media says, “This year we’ve reached an incredible milestone marking a decade of the annual Generation Next Awards, an event that we are proud to say has established a strong presence amongst the youth, marketers and brands in South Africa today.” The Generation Next Survey, conducted by HDI Youth Marketeers, spans 72 categories that analyse the influence of products and people in the lives of South Africa’s youth and what they consider to be cool. “That we are now on year 10 of the survey feels crazy, but amazing! It has grown so much in that time, from an initial sample of less than 2 000 to over 5 500 now. And while changes are always fun to see, it’s also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped gold for a decade,” says Jason Levin, MD of HDI. This year the coveted Coolest Brand Overall for 2014 was awarded to BMW. YouTube sensation Caspar Lee presented the Coolest Cell Phone award to Apple iPhone trumping Blackberry’s successful three year reign. Identity took first place for Coolest South African Fashion Brand. Metro FM won Coolest Radio Station for the second year running and Pick ‘n Pay overtook Woolworths Food this year earning first place in the Coolest Local Grocery Store category. New-comer Monster Energy claimed first place for Coolest Energy Product/Drink. Double wins include Samsung (Coolest Computer Brand & Coolest Hi-Tech Gadget for its Galaxy Tablet), Trace (Coolest TV Channel & Coolest TV Music Channel) and Sun City (Coolest Holiday Destination & Coolest Local Entertainment Destination). Soulbuddyz won first prize for Coolest Community Programme beating KFC’s Add Hope in second place and new comer, Khumul’ekhaya made its debut in third.
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AST THEIR VOTE FOR - Bizcommunity.com...Q5 Coolest Toothpaste 2014 All Groups 2014 1 Colgate 35.41 2 Aquafresh 34.30 3 Sensodyne 16.35 4 Pepsodent 7.85 5 Close-Up 5.93 Q6 Coolest Clothing
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10 YEARS OF THE SUNDAY TIME’s GENERATION NEXT AWARDS
2004 – 2014
SA’s YOUTH CAST THEIR VOTE FOR THE ‘COOLEST’ BRANDS OF 2014
Johannesburg, Friday 30 May 2014: A decade into the celebrated Sunday Times Generation Next
Awards, SA’s youth continue to guide marketers on what is considered to be ‘cool’. Last night the
awards ceremony, held at the Nu Metro IL Grande cinema at Monte Casino in association with
Waltons, saluted South Africa’s most popular brands, products, celebrities and sport stars – as voted
by almost six thousand youth aged 8 -23. The event hosted by Highveld FM’s Anele Mdoda was
topped-off with a live performance from local house band, MiCasa - who were voted Coolest Music
Stars of 2014.
Trevor Ormerod, General Manager: Group Sales for Times Media says, “This year we’ve reached an incredible milestone marking a decade of the annual Generation Next Awards, an event that we are proud to say has established a strong presence amongst the youth, marketers and brands in South Africa today.” The Generation Next Survey, conducted by HDI Youth Marketeers, spans 72 categories that analyse
the influence of products and people in the lives of South Africa’s youth and what they consider to
be cool.
“That we are now on year 10 of the survey feels crazy, but amazing! It has grown so much in that
time, from an initial sample of less than 2 000 to over 5 500 now. And while changes are always fun
to see, it’s also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped
gold for a decade,” says Jason Levin, MD of HDI.
This year the coveted Coolest Brand Overall for 2014 was awarded to BMW.
YouTube sensation Caspar Lee presented the Coolest Cell Phone award to Apple iPhone trumping
Blackberry’s successful three year reign. Identity took first place for Coolest South African Fashion
Brand. Metro FM won Coolest Radio Station for the second year running and Pick ‘n Pay overtook
Woolworths Food this year earning first place in the Coolest Local Grocery Store category.
New-comer Monster Energy claimed first place for Coolest Energy Product/Drink.
Double wins include Samsung (Coolest Computer Brand & Coolest Hi-Tech Gadget for its Galaxy
Tablet), Trace (Coolest TV Channel & Coolest TV Music Channel) and Sun City (Coolest Holiday
Destination & Coolest Local Entertainment Destination).
Soulbuddyz won first prize for Coolest Community Programme beating KFC’s Add Hope in second
place and new comer, Khumul’ekhaya made its debut in third.