Associations Like a Successful Business - Moery Company

Founded dur ing the 2010 recess ion, The Moery Company is an assoc iat ion industry success story. We are a thr iv ing fami ly business , which effect ively grows assoc iat ion revenue through d irect sa les , strateg ic market ing in i t iat ives, and expert advice .Our track record:

$Mil l ions raised for associat ion cl ients, large and smal l .More than 250,000 sales and marketing contacts made annually.Advisor to the nation’s most inf luential organizations.Our values: integrity, col laboration and dedication.

To provide three services:

Execute membership marketing and sales,

Conduct sponsorship business development efforts, and

Init iate “running association l ike a business review ” of business model through data analysis, association industry comparison and member interviews.

In i t iate thousands of sa les contacts .

Conduct d irect market ing campaigns with the most innovat ive inbound market ing tools .

Develop scr ipt ing , ta lk ing points and other narrat ive for enhanced sa les .

Improve prospect l i sts and bui ld new leads.

Bui ld a new sa les infrastructure, inc luding database serv ices and real - t ime report ing.

Col laborate with your staff on prospect feedback, new tact ics and strateg ic narrat ive for increased sa les volume.

Sales

Infrastructure

• Upload association prospects into The Moery Company CRM for sales tracking.

• Develop scripts for email, voice mail and phone appointments.

• Write automated email campaigns for launch of new sales offer.

• Establish weekly reporting system for sales activities and pipeline.

Industry

Awareness

• Launch meeting for administrative procedures, including member invoicing.

• Industry knowledge briefing for Moery Company staff.

• Establish clear understanding of unique value proposition.

• Goal setting session for project priorities, revenue generation and collaboration

Direct

Sales

• Launch automated email “drip” campaign.

• Conduct outbound sales on each prospect.

• Respond to all inbound requests, which qualify for new membership program.

• Generate new revenue for association.

Aluminum AssociationAmerican Architectural Manufacturers AssociationAmerican Bakers AssociationAmerican Coatings AssociationAmerican Composite Manufacturers AssociationAmerican Wind Energy AssociationAssociation of American RailroadsAssociation of Pool and Spa ProfessionalsConsumer Specialty Products AssociationCouncil of Institutional InvestorsDangerous Goods Advisory CouncilGrocery Manufacturers of AmericaInternational Safety Equipment AssociationMortgage Bankers AssociationNational Air Transportation AssociationNational Roofing Contractors AssociationSociety of the Plastics IndustrySpray Polyurethane Foam AllianceTextile Rental Service Association

American Frozen Food InstituteAmerican Fuel and Petrochemical ManufacturersCongressional Quarterly/Roll CallConsumer Bankers AssociationConsumer Data Industry AssociationCouncil of Manufacturing AssociationsGreater Washington Board of TradeInsured Retirement InstituteManufacturers Alliance for Productivity and InnovationNational Association of ManufacturersOutdoor Power Equipment InstitutePersonal Care Products CouncilSolar Energy Industries AssociationTextile Rental Services Association

Comparison of your assoc iat ion’s va lue proposit ion with other organizat ions.

Conversat ional interv iews about your assoc iat ion and the industry with key industry p layers .

Comprehensive review of other assoc iat ions, revenue models and compi lat ion of best pract ices .

Data-based scenar ios on improved revenue models or pr ic ing categor ies .

Candid feedback for enhanced sa les and market ing processes.

Act ionable next steps to re-energ ize revenue development.

Consulting Process

Association Review

• Holistic business model analysis, including members revenue and NDR streams.

• Review of existing sales and marketing process and reporting.

• Customer conversations for candid feedback on value proposition.

Industry Analysis

• Examine business models of competing associations.

• Comparison of membership dues structure with public information.

• Member benefits comparison.

• Examine revenue decline and growth of competing and similar groups.

Custom

Findings

• Custom presentation delivered to association staff regarding findings.

• Multiple scenarios for restructuring or enhancement of programs and processes to generate more revenue.

• “Next steps” plan to implement most relevant scenario or hybrid of options.

Global Cold Chain AllianceIndependent Community Bankers AssociationInternational Sign AssociationInteractive Advertising BureauInvestment Company InstituteNorth American Millers AssociationNational Association of Federal Credit UnionsNational Beer Wholesalers AssociationNational Community Pharmacists AssociationNational Electrical Contractors AssociationNational Restaurant AssociationNational Wood Pallet & Container AssociationRenewable Fuels AssociationSnack Food AssociationSpecialized Carriers and Rigging Association

American Academy of Physicians AssistantsAmerican Association for HomecareAmerican Beverage AssociationAmerican Bus Association American Forest and Paper AssociationAmerican Moving and Storage AssociationAmerican Society of Civil EngineersAssociation of American RailroadsBiotechnology Industry OrganizationBSA ∣ The Software AllianceConsumer Healthcare Products AssociationFinancial Executives InternationalFinancial Services Institute

“The Moery Company is a valued and indispensable partner for our association. Thanks to our affiliation with JP Moery, AFFI’s member services and affinity programs continue to exceed our expectations.” Kraig R. Naasz, President and CEO of American Frozen Food Institute.

“JP Moery is a trusted advisor. They gathered opinions from BIO internal and external stakeholders while supplying specific action items to enhance our practices. His work has provided enormous benefits to BIO.” Scott Whitaker, COO, Biotechnology Industry Organization.

“The Moery Company has been a great help to ACMA. They targeted and have gone after high-dollar prospects we were missing for years and brought them in with their sales skills and our proposition. They’ve really been an extension of ACMA." Tom Dobbins, President, American Composite Manufacturers Association.

www.moe rycompany. com |

O f f i c e : 571 - 814 - 3443

Podcas t : A s so c i a t i on Lab s

Tw i t t e r : @ jpmoe ry

L i nked i n : www. l i nked in . c om/company /moe ry - l a i

Fa cebook : www. fa cebook . com/Moe ryCompany

105 O ronoco S t re e t , Su i t e 309 , A l e xand r i a , VA 22314

JP Moery is the President and founder of The Moery Company. He has 25 years of experience in the association industry, having built a track record of success at the nation’s most influential associations.

JP previously served as Senior Vice President at the U.S. Chamber of Commerce where he oversaw the Association Committee of 100, the most prestigious group of association CEOs and executives in the country. JP developed and launched a program that added more than 250,000 companies to the organization’s membership.

JP was also Executive Director of the grassroots program for the American Trucking Association and Vice President of the Specialized Carriers and Rigging Association where he implemented a crane operator certification program that tested more than 1,000 operators in its first month.

JP also has experience in the digital media world, having served as Executive Vice President, Association Relations for the digital media company SmartBrief. Under his leadership, the number of partnering associations for SmartBrief doubled in less than 3 years.

He is a graduate of the University of Oklahoma and serves on the President’s Associates Advisory Council. JP is the commissioner of the elite youth Fastpitch program, Alexandria Tsunami and manages its 16u and 12u teams. He was recognized as a “Champion of Character” by Fairfax County for the demonstration of sportsmanship he displays in youth sports. His wife, Diane and daughters Grace and Katie Jo live in Alexandria, VA.

Vice President, Elizabeth H. Johnson, a member of The Moery Company team since its inception in 2010, is responsible for selling memberships and sponsorships for such organizations as the National Association of Manufacturers’ CMA, CQ/Roll Call, and SCG Legal – a global network of independent law firms.

With quality customer service a top priority, Elizabeth has led successful membership campaigns for our first client, Consumer Specialty Products Association (CSPA)—meeting and exceeding membership goals each year. In addition, Elizabeth sold record amounts of print and online advertising for CEO Update, growing and expanding new revenue opportunities for the publication. Prior to The Moery Company, Elizabeth worked within the association segment of Marriott’s prestigious global sales team.

Senior Vice President of Sales, Mike Thomas, a business development professional with vast association and media experience joined The Moery Company in 2013. Presently, Mike conducts sponsorship and membership campaigns for several organizations, including the American Coatings Association, Aluminum Association, Association and the Manufacturers Alliance for Productivity and Innovation.

Mike has nearly 20 years of experience in business development, sales, and management. Mike has worked with key associations including the Grocery Manufacturers Association, National Education Association, National Association of Manufacturers, and the National Retail Federation. Preceding his alignment with The Moery Company, Mike was the Director of Sales at Bulletin Media and Senior Sales Manager at SmartBrief.

Business Development Manager, Bethany Murphy became a member of the Moery team in 2014. A seasoned sales associate, Bethany’s focus is on membership and sponsorship campaigns for several Moery clients, including the American Bakers Association, Council of Institutional Investors, Dangerous Goods Advisory Council, Greater Washington Board of Trade and the Manufacturers Alliance for Productivity and Innovation.

Bethany joined The Moery Company from Bulletin Intelligence in Washington, DC, where she was an Account Executive. With expertise in all phases of the sales cycle from prospecting to closing, Bethany also developed and expanded upon advertising revenue and created effective target marketing strategies for her clients.

Sales Associate Billy Harley, is the most recent addition to the Moery team. Billy is responsible for establishing contact and qualifying potential sponsors and new members for our clients; responding to inbound requests from prospects; the coordination of mass emails, and managing new accounts in our sales CRM. A graduate of Christopher Newport University, Billy comes to The Moery Company with a solid background in dedicated customer service.

Consulting TeamS e n i o r A n a l y s t , P a t t y L e e m a n , M B A , C A E , o f t h e n a t i o n a l l y r e s p e c t e d a s s o c i a t i o n c o n s u l t a n c y f i r m , A s s o c i a t i o n L a b o r a t o r y, i s a n e x p e r i e n c e d s e n i o r a s s o c i a t i o n e x e c u t i v e w i t h n e a r l y 2 0 y e a r s o f e x p e r i e n c e d e v e l o p i n g a n d l e a d i n g s t r a t e g i c a s s o c i a t i o n i n i t i a t i v e s . S h e l e a d s b u s i n e s s a n d r e s e a r c h e n g a g e m e n t s f o r p r o f e s s i o n a l a n d t r a d e a s s o c i a t i o n s a n d w i l l c o n d u c t f i n a n c i a l a n a l y s i s o n t h i s p r o j e c t o n b e h a l f o f T h e M o e r y C o m p a n y.

H e r w o r k e x p e r i e n c e i n c l u d e s t h e U . S . C h a m b e r o f C o m m e r c e a n d p r o f e s s i o n a l a s s o c i a t i o n s i n h e a l t h c a r e a n d e n g i n e e r i n g . P a t t y i s a C e r t i f i e d A s s o c i a t i o n E x e c u t i v e w h o h o l d s a M a s t e r s o f B u s i n e s s A d m i n i s t r a t i o n f r o m T h e G e o r g e Wa s h i n g t o n U n i v e r s i t y a n d M a s t e r s o f C i v i l E n g i n e e r i n g f r o m t h e U n i v e r s i t y o f H o u s t o n .

As Chief of Staff for The Moery Company, Amanda Freeze assists the CEO in managing the day-to-day business needs: meeting planning, scheduling, client relations, travel and other organizational responsibilities for the team.

Prior to joining The Moery Company, Amanda was employed by Affinity Center International, an association consulting firm where she developed a solid record of customer service, business development expertise, and organizational collaboration with association professionals.

Operations Manager, Diane Moery oversees the accounting operations, financial reporting and human resources for The Moery Company. Concurrently, Diane is a Board Member for the Hollin Meadows Partnership for Math and Science, an educational nonprofit foundation and the Mt Vernon-Lee Chamber of Commerce.

Diane has more than 15 years of experience in the areas of policy and government affairs. She served as Legislative Director to United States Senator Don Nickles and Senior Vice President at Fierce, Isakowitz & Blalock – a strategic government relations consulting firm.

Editorial/Research Associate, Kim Gilliam joined The Moery Company in 2013. Kim produces the popular e-newsletter, conducts association research, and assists with the production of client presentations. In addition, she contributes to Moery marketing endeavors and manages our social media platform. Kim has more than 10 years of association publications experience, having served on the editorial staff of PT- Magazine of Physical Therapy.

Business Development Administrator, Kerry Doyle supports the Moery sales team with its business development campaigns and content management. In this capacity, Kerry manages The Moery Company’s extensive database to more effectively serve our client’s needs and support their goals. She prepares and manipulates data for import, maintains our growing database, and assists in the execution of our team’s sales process. A graduate of James Madison University, Kerry joined The Moery Company in 2013.