1 Curriculum Vitae Burim Otakanon, Ph.D. Assistant Professor College of Management, Mahidol University Cell Phone: 6681-620-9150, Tel. 662-206-2013 Email: burim.ota@mahidol.ac.th, [email protected]Education 2019 Ph.D., Technopreneurship and Innovation Management, Chulalongkorn University. 1993 M.B.A, New Hampshire College, Southern New Hampshire University, NH, U.S.A. 1991 B.B.A., Marketing, Assumption University. Executive Education 2013 Certificate in Strategy and Innovation, Massachusetts Institution of Technology (MIT), Cambridge, U.S.A. 2013 Certificate in Strategy and Innovation, College of Management (CMMU), Mahidol University. Thailand. 1993 Advanced Certificate in International Business, New Hampshire College, Southern New Hampshire University, NH, U.S.A. Present Position 2/21- Acting Deputy Dean, College of Management, Mahidol University 2/21- Committee, Graduate Study, Mahidol University. 5/19- Consultant, Graduate Study, Mahidol University. 10/18- Assistant Professor, Mahidol University 10/17- Full-time Faculty, College of Management, Mahidol University. Present Consultancy Work 2/14- Marketing Commentator "Marketing Guru" FM100.5 MHz. MCOT Public Company Limited. 7/12- Brand Consultant, Brand Bridge Co., Ltd. 3/12- Marketing Consultant, Best Out Co., Ltd. Lecturer 1/18- Lecturer, Thematic, College of Management, Mahidol University. 1/09- Lecturer, Brand Strategy, College of Management, Mahidol University.
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Curriculum Vitae
Burim Otakanon, Ph.D. Assistant Professor
College of Management, Mahidol University Cell Phone: 6681-620-9150, Tel. 662-206-2013
1992 Management Trainee (SIP9), Bangkok Bank-Pattanakarn Branch, Bangkok Bank Ltd.
Awards
09/19 Best Paper Award "A Search for Value Propositions for Small Food Firms." Paper Proceeding Presented at 35th International Conference on Business, Education, Social
Science, and Management. Tokyo, Japan
12/18 Gold Medal "Drug Delivery with Gold, Nano-Particle," KOREA SIIF 2018 Seoul
International Invention Fair 2018 at COEX, Seoul, Korea.
6/10 Teaching Excellence Award (Outstanding Overall Teaching Performance), College of
Management, Mahidol University.
6/10 Teaching Excellence Award (Outstanding Student Performance), College of
Management, Mahidol University.
6/10 Teaching Excellence Award (Outstanding Practical Course Content), College of
Management, Mahidol University.
8/10 The Best Academic Paper Proceeding, Faculty of Architecture, King Mongkut's Institute
of Technology Ladkrabang.
6/05 Teaching Excellence Award, College of Management, Mahidol University.
2/05 Team Teaching Excellence Award, College of Management, Mahidol University.
2/02 Team Teaching Excellence Award, College of Management, Mahidol University.
1/02 Team Teaching Excellence Award, College of Management, Mahidol University.
2001 Teaching Excellence Award, College of Management, Mahidol University.
2000 Recognition of Distinguished Services and Dedication Award, Assumption University.
Books
Otakanon, B. (2005), Knowledge Management, Office of Civil Servant, Bangkok, Thailand.
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Otakanon, B. & Puaklin, E. (2005), Success Story of Viroj Naukeaw (Krungthai Bank) and Choize
Model, Advance Printing, Bangkok, Thailand.
Otakanon, B. & Tarasena, P. (2003) Competencies Assessment for Executive for Consulting Practice,
College of Management, Nakorn Sawan Campus, Mahidol University, Thailand.
Publications and Proceedings
2008 Research Information Repository ID: 00902217, National Research Council of Thailand (NRCT).
Otakanon, B., Ngmrojanavanich, N., Muangsin, N., Gowanit, C. (2020). A Search for Value
Propositions for Small Food Firms. Journal of Supply Chain Management, 9(5), 148-153.
Otakanon, B., Ngmrojanavanich, N., Muangsin, N., Gowanit, C. (2019). A Search for Value Propositions for Small Food Firms. Paper Proceeding Presented at 35th International Conference
on Business, Education, Social Science, and Management, 29-38. Tokyo, Japan
Otakanon, B., Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food SMEs.
Paper Proceedings Presented at the SYSSARM 2018, Krabi, Thailand.
Otakanon, B., Tiparos, P., and Petison, P. (2017). SME marketing competencies: A study of the
Thai jewelry industry. International Journal of Applied Business and Economic Research, 15(17),
39-50.
Tiparos, P., Otakanon, B. (2016). Model Creation of Marketing Factors from Grounded Theory
for Diamond Jewelry Retail Stores in Bangkok. Australian Journal of Business and Economic
Studies, 2(1), 22-34.
Varuthama, S., Otakanon, B. (2015, June). Using the Means-end Chain theory to understand the
value of eyebrow tattoo users. Paper Proceeding Presented at the Technopreneurship Innovation
Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. FO-2.
Tantasuttikul, P., Otakanon, B. (2015, June). Purchasing Behavior of Thais living in Bangkok toward the Underground Lottery. Paper Proceeding Presented at the Technopreneurship
Innovation Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. FO-5.
Satirak, P., Otakanon, B. (2015, June). A Comparative Study in Key Success Factors of the Thailand Post Company and the Overseas Couriers: A Case Study of Thailand Post Employees.
Paper Proceeding Presented at the Technopreneurship Innovation Management and Policy 2015,
Chomjit, P., Otakanon, B. (2015, June). Motivational factors that influence Thai people to select
Japan as a travel destination. Paper Proceeding Presented at the Technopreneurship Innovation
Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. BO-7.
Cheamcharoen, N., Otakanon, B. (2015, June). The attitude of tourists toward a decision in selecting a resort in Pattaya. Paper Proceeding Presented at the Technopreneurship Innovation
Management and Policy 2015, Chulalongkorn University, Bangkok, Thailand. BO-6.
Vanichnam, O., Otakanon, B. Rachamaha, K. (2005, June). The Study of Sustainably Strategic Innovative towards digital and Printing-based SMEs: Evidence of Practical Case Studies in
Thailand. Paper Proceeding Presented at the Technopreneurship Innovation Management and
Tiparos, P., and Otakanon, B. (2015, April). "Model Creation of Marketing Factors from Grounded Theory for Diamond Jewelry Retail Stores in Bangkok." Paper Presented at the
Australian Academy of Business and Social Sciences (ACBSS). Sydney, Australia. 158-168.
Sirisomboon, L., Otakanon, B., Rungruang, P. & Petison, P. (2015). Marketing Communication
Otakanon, B. (2012). Tea Oil of the Chaipattana Foundation. Academic Article, Tea Newsletter 2(9), October-December, Tea Institute, Mae Fah Luang University, Thailand, 5-7.
Otakanon, B. (2010, August). The Perception of Consumers toward New Product, Case study:
The Murrah Farm. Academic Paper presented at the Graduate Integrity Conference, Faculty of Architecture, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand.
Tanmanee, K. Otakanon, B., and Puankilin, E. (2009). Analysis of cost and return from
transforming Physic nut oil to Biodiesel. Paper submitted to the National Research Council of Thailand.
Tanmanee, K., Otakanon, B., & Poungklin, E. (2009). Study of tourist attitudes toward five-star
OTOP villages: A case study of Saraburi province. In [Khon Kaen University annual conference
2009: Sustainable rural development], Khon Kaen (Thailand), 29-30 Jan 2009.
Tanmanee, K., Otakanon, B., Puangklin, E. (2008). The Study of Tourist Attitude Toward Villages
Produced Five-Star OTOP Products: Case Study in Saraburi Province. Paper submitted to
Research Network (Upper Middle part of Thailand) Commission on Higher Education.
Otakanon, B., and Bliss, R. (2004). Impact of the Mass Merchandisers to Small Local Retailer in
Thailand, Chinese Journal of Management, 1(2), 199.
Otakanon, B., Opajareansuk, C., Vongsalaknakorn, I., Rojanaprapapran, P. (2004, May). The Influence Factors on Consumer Behavior in Purchasing House Brand products Compared
Between Consumer in Bangkok and Southern Bangkok Vicinities: A Case Study of Tesco Lotus.
Paper presented at the Asian Forum for Business Education (AFBF), Shanghai, China.
Pramongkit, P., and Otakanon, B. (2003 October). E-Business Applications and Learning Dynamics, Paper presented at the Sixth International on Electronic Commerce Research, October
23-26, 2004 in Dallas, TX.
Fund
07/18 "GrandGold" Project, Funded by The Technology and Innovation-based Enterprise
Development, Ministry of Science and Technology, Thailand. (July. 19)
Manuscripts
12/05 Marketing Plan Template and Manual, Government Saving Bank, Bangkok Thailand
Book Translation
22 Laws Immutable Brand by Jack Trout & Al Ries, Harper Collins.
Curriculum Development
6/17 Food Innovation Marketing, NIA.
6/16 Makro Executive Development Program, Makro Public Company Limited.
10/13 Problem Based Learning, Mahidol Consultant Internship for Sompo Japan Nippon Koa
Asset Management.
10/12 Entrepreneurship, Department of Business Development, Ministry of Commerce.
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7/12 Food Business Management, College of Management, Mahidol University.
6/08 Advanced Management Program (AMP), Training curriculum for Mahidol Executives (Mahidol's Deans, Directors).
12/07 Curriculum Design and Development - Accelerated Degree in Business Science and Master
of Management, Faculty of Science and College of Management, Mahidol University.
9/07 Curriculum Revision of Marketing Program Curriculum for Master of Management, Mahidol University.
10/07 Curriculum Revision of General Management Program for Master of Management, Mahidol
University.
11-12/06 Curriculum Design Committee of Sport Management, Ph.D. The program, Rajabhat
Chandrakasem University.
1/05 Curriculum Design and Development, Bundai Setthi project for Mahidol University Incubator Unit, Applied and Technological Service Center, Mahidol University.
1/03 Curriculum Design and Development, "Thai International Airways – Restaurant," Bangkok.
1/03 Curriculum Design and Development for executive, Unilever Company, Bangkok.
1/02 Curriculum Design and Development "Rising Star" Thai International Airways, Bangkok.
Educational Program on Cable Network Program and Radio Program
2/14- Marketing Commentator "Marketing Guru" FM100.5 MHz. MCOT Public
05/11 Guest Speaker "IMC in Political Arena" Mango TV, The Nation Cable Channel. (May 17)
05/11 Guest Speaker "7 Days 7 Styles of Thai Gen Y", SME Hour, FM 100.5 MHz MCOT. (May 5)
04/11 Distinguish Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital,
Bangkok. (Apr. 7)
03/11 Lecturer, "Knowledge Management" Registrar Office, King Mongkut's Institute of Technology Ladkrabang, Bangkok. (Mar. 29)
03/11 Guest Speaker "Online Technology for Marketing 3.0" College of Management, Mahidol
University. (Mar. 24)
02/11 Guest Speaker "Asia 2011 Access New Trend in Digital Engagement" Technology Promotion
Association (Thailand-Japan), Bangkok International Trade & Exhibition Centre (Bitec),
Bangkok. (Feb. 11)
12/10-13 Tea Seed Oil Business Plan Consultant & Development, The Chaipattana Foundation.
12/10 Lecturer, "Marketing Mind" Thai-Japanese Management Seminar, College of Management,
Mahidol University, Bangkok. (Dec. 13-14)
11/10 Modulator "How to Optimize 2G in the time without 3G" IBM, Kirimaya Resort, Nakorn Ratchasima (Nov. 29)
11/10 Panelist "Social Media Marketing" College of Management, Mahidol University. (Nov. 27)
10/10 Guest Speaker "Curriculum Development" 7th Floor, Faculty of Business Administration,
South - East Asia University, Bangkok. (Oct. 29)
10/10 Distinguish Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital,
Bangkok. (Oct. 26)
10/10 Guest Speaker "How to develop an effective presentation for entrepreneur" Tae Kae Satellite Channel, ASTV Building, Pra-a-thid street, Bangkok (Oct. 22)
10/10 Lecturer, "Marketing Mind" Training Center, Siam Cement (SCG), Bangkok. (Oct. 18)
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10/10 Distinguish Guest Speaker "Branding" Faculty of Architecture, King Mongkut's Institute of
(Interior Architectural design for Prototype of Silver Handicraft within Commercial
Building, case study: Woalai Community, Chiangmai)" Graduate Scool, Faculty of Architecture, King Mongkut's Institute of Technology Ladkabang. (Oct. 14)
09/10 Guest Speaker "Retro Marketing" Rajamagala University of Technology Thunyaburi,
Pathumthani. (Sep. 15)
09/10 Guest Speaker "รกุ รวย รบั โอกาสจาก AFTA" Hosted by TMB Bank, at Dusit Thani, Pattaya,
Chonburi. (Sep. 3)
08/10 Marketing Expert in SMEs Selection to Science Park, "Dental CAD/CAM/CNC" Technology
Management Center, National Science, and Technology Department Agency (NSTDA).
(Aug. 30)
08/10 Lecturer, "ERM and Murrah Farm" Faculty of Business Administration, Chiang Mai
Architecture, King Mongkut's Institute of Technology Ladkabang. (May 13)
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03/10 Speaker, "Business Plan Competition for Economic and Social Development the Thai
Communities along Thai-Myanmar Border" .S. Committee for Refugees and Immigrants-Thailand (USCRI Thailand), Central World (Mar. 29)
02/10 Marketing Expert in SMEs Selection to Science Park, "Progress Report of DevX เค รื่องเชื่อม อเีลคโท รนกิส "์ Technology Management Center, National Science, and Technology Department
Agency (NSTDA). (Feb. 24)
02/10 Marketing Expert in SMEs Selection to Science Park, "Prodigi – Software House and Innovation Developer" and "Inno – antigen, antibody microtube gel test kit" Technology
Management Center, National Science, and Technology Department Agency (NSTDA).
(Feb. 4)
01/10 Guest Lecturer, "Facing Tomorrow Consumer Behavior" at Ramathibodi Hospital for School
of Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.
(Jan. 7)
12/09 Marketing Expert in SMEs Selection to Science Park, "DevX เค รื่องเชื่อม อเีลค โท รนกิส "์ Technology
Management Center, National Science, and Technology Department Agency (NSTDA).
(Dec. 23)
11/09 Guest Speaker "IMC for Entrepreneurs" in collaboration with K Bank, Tao Kae Channel,
Office of Small and Medium Enterprises Promotion (OSMEP ส ส ว.), at College of
Management, Mahidol University. (Nov. 18)
11/09 Guest Lecturer, "Marketing for Public Sector" for Social Security Office, at Srinakharin
Campus, Burapa University. (Nov. 4)
10/09 Final Round Judge "RD Camp Season3: The Reality" The Revenue Department, Bangkok. (Oct. 22)
09/09 Lecturer, "Marketing for Non-Profit Organization" The Institute for Teacher, Faculty, and
Educational Personnel Development (ITFEPD) at the College of Management, Mahidol University. (Sep. 8)
03/09 Expert Committee "SMEs Product and Packaging Design Prototype Project" Graduate School, Faculty of Architecture, King Mongkut Institute of Technology Ladkrabang, Bangkok (Apr.
21)
01/09 Guest Lecturer, "Consumer Behavior" at Ramathibodi Hospital for School of Executive
Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok. (Jan. 30)
01/09 Guest Lecturer, "Competency Assessment" at Ramathibodi Hospital for School of Executive
Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok. (Jan. 12)
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11/08 Guest Speaker "Marketing" Thai-Japanese Management Seminar, College of Management,
09/08 Guest Speaker "Management Technique for SMEs" CANON, How to Make It Works.
CANON Thailand. (Sep. 11)
09/08 Marketing Expert in SMEs Selection to Science Park, Technology Management Center, National Science and Technology Department Agency (NSTDA). (Sep. 10)
08/08 Guest Speaker "Learning Organization" at Princeton Park Sweet Hotel for College of Public
Administration, Burapha University (Aug. 15)
06/08 Guest Speaker "Managing Marketing Channel" at the National Science and Technology
Development Agency (NSTDA) (Jun. 23)
06/08 Guest Speaker "Consumer Behavior/Service Delivery" at Pranakorn Sri Ayutthaya Hospital, Ayutthaya (Jun. 13)
03/08 Guest Lecturer, "Competency Assessment" at College of Management for School of
Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.
(Mar. 27)
03/08 Workshop "Strategic Planning" Grand Marketing (Grand Sport) Company, Alexander Hotel,
Huamark, Bangkok. (Mar. 21-22)
03/08 Guest Speaker "Marketing Case Study (Nissan Tiida)" Thai-Japanese Management Seminar, College of Management, Mahidol University, Bangkok. (Mar. 20)
03/08 Guest Lecturer, "Marketing" Training Center, Siam Cement, Bangkok. (Mar. 11)
02/08 Guest Lecturer, "Employee Engagement" at the Innovative Training Center for Excellence, Seri Center Campus, Burapha University, Bangkok. (Feb. 28)
02/08 Guest Lecturer, "Independent Study for Executive" at Ramathibodi Hospital for School of
Executive Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.
(Feb. 19)
01/08 Guest Lecturer, "Consumer Behavior" at College of Management for School of Executive
Medical Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok. (Jan. 23)
01/08 Workshop Leader "Fast Track an Accelerated Degree" Faculty of Education, Kasetsart University, Bangkean, Bangkok (Jan. 20)
01/08 Panelist "Fast Track an Accelerated Degree" Faculty of Education, Kasetsart University,
Bangkean, Bangkok (Jan. 19)
11/07 Guest Speaker "PR in Education Sector" Naresuan University, Wave Place Building, Bangkok. (Nov. 30)