Market feasibility HOTEL LAKE CASTLE SL. No Types of Room No.of Rooms Rate In Taka 1$ = 82 Tk. Occupancy (Annual) 1 Single 24 $ 100 8200 70% 2 Twin 16 $ 120 9840 3 Double 12 $ 120 9840 4 Super Deluxe 08 $ 130 10660 Total Room 60 HOTEL WASHINGTON DHAKA SL. No Types of Room No.of Rooms Rate In Taka 1$ = 82 Tk. Occupanc y (Annual) 1 Premier Single 25 $ 100 8200 77% 2 Deluxe Twin 22 $ 130 10660 3 Jr. Ambassador suite 18 $ 130 10660 4 Ambassador Suite 5 $ 150 12300 5 President Suite 4 $ 220 18040 Total Room 74 ASCOTT SL. No Types of Room No.of Rooms Rate In Taka 1$ = 80 Tk. Occupanc y (Annual)
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Market feasibility
HOTEL LAKE CASTLE
SL. No
Types of Room No.of Rooms
Rate In Taka1$ = 82 Tk.
Occupancy(Annual)
1 Single 24 $ 100 8200
70%2 Twin 16 $ 120 9840
3 Double 12 $ 120 9840
4 Super Deluxe 08 $ 130 10660
Total Room 60
HOTEL WASHINGTON DHAKA
SL. No
Types of Room No.of Rooms
Rate In Taka1$ = 82 Tk.
Occupancy(Annual)
1 Premier Single 25 $ 100 8200
77%
2 Deluxe Twin 22 $ 130 10660
3 Jr. Ambassador suite
18 $ 130 10660
4 Ambassador Suite 5 $ 150 12300
5 President Suite 4 $ 220 18040
Total Room 74
ASCOTTSL. No
Types of Room No.of Rooms
Rate In Taka1$ = 80 Tk.
Occupancy(Annual)
1 Standard 21 $ 60 48
81%
2 Deluxe 14 $ 65 5330
3 Super Deluxe 08 $ 75 6150
4 Suite 06 $ 85 6970
5 President Suite 05 $ 100 8200Total Room 54
Sales Analysis Total no of room
Name of hotel No of rooms Hotel Washington 74 Hotel Lake castle 60 Ascott 54 Total 188
Average no of room = 188/3 = 62.67
ANNUAL OCCUPANCY PERCENTAGE
Name of hotel Occupancy percentage
Hotel Washington 77% Hotel Lake castle 70% Ascott 81%
Weighted Occupancy = {No of room X % of occupancy (Each hotel) / Total no of room} = {(74 X 77) + (60 X 70) + (54 X 81) / 188} = (5698 + 4200 + 4374) / 188 = 14272 / 188 = 75.91
Demand supply gap= (Weighted occupancy–BEP) X (Total no of room /100) = (75.91– 50) X (188/100) = 25.91 X 1.88 = 48.71
Note- We assumes BEP (Break Even Point) as 50%; which can be estimated between 45% to 55%.
Numbers of room which can be established without making lose:
= (Demand Supply/ BEP) X 100 = 48.71 / 50 X 100 = 68.24 or 69 (Approx).
So, By analyzing all the data that we collected from the mentioned three hotel, we can establish 69 rooms hotel without making lose at Dhaka city that will provide 3 star facilities.
Decision Making
Visiting three hotels gropingly as well as we have collected some data and based on those data we have found 69 rooms which can be established without making any lose. At the eleventh hour we have come to point of view in order to build up a hotel basis 70 rooms. About our dream Hotel
A model of Hotel Blue Bird
Project Details
Name : Hotel Blue Bird (3 star)Address : House-63, Road – 18, Block – B, Bir Bickrom Major Hafiz Shorok, Dhaka.Project name Hotel Blue BirdTotal No. of Room 65
HOTEL DETAILS
Project profile
1. Ground Floor = Reception, Lobby, Gift Shop, Fast Food, Smoking Zone.
2. Parking Area = we have 1440 Sq. ft land available for parking.
3. 1st Floor = Restaurant, Kitchen, Smoking Zone, health center.
8. Roof = Sky Restaurant , Swimming pool, Laundry , Game Zone; Mini Conference Room; Prayer Hall;
PROPOSED FACILITIES
Lobby Swimming Pool
Restaurant Coffee shop
Sky Restaurant Fast Food
Banquet hall Gift Shop
Bar Prayer Hall
Gym Medical Center
Laundry Smoking Zone
Parking Salon
Mini Conference Center Game Zone
Color TV with satellite Channels Wi-Fi & Broad Band Internet
Security.
Financial Statement
Cost Analysis
Cost of land
Require Land = 6500 Sq. Ft.
Cost of Land = Size of Land X Rate (per sq. ft)= 6,500 X 80,000= 5200.00 (lakes)
Cost of Convergence = 10% of Cost of Land.= 10% of 5625.00 lakes= 520.00 lakes
Cost of Development = 10% of Cost of Land.= 10% of 8000 lakes= 520.00 lakes
Total Cost of Land= (Cost of land + Cost of Convergence + Cost ofDevelopment)
= (5200.00 + 520.00 + 520.00 )= 6240.00 lakes.
Cost of Building & Civil Work
Cost of Building = Total Build up area X Rate= 45500 X 9200 (Per Sq. ft)= 4095.00 lakes
Electricity = 10 % of Cost of Building= 10% of 4095.00= 409.50 lakes
Draining & Plumbing = 5 % of Cost of Building= 5% of 3680.00=204.75 lakes
Total Cost of Building & Civil Work = (Cost of Building + Electricity +Draining & Plumbing)
= (4095.00 + 409.50 + 204.75)= 4709.25 lakes
Total Fixed Assets
SL.No. Particulars Taka In Lakes01 Cost of Land 6240.0002 Cost of Building & Civil work 4709.2503 Plant & Machinery 211.7504 Furniture & Fixture 128.0005 Miscellaneous 31.00
Total Fixed Assets 11320.00
Margin for Contingency
= 10% of Total Fixed Assets = 10% of 11320.00 = 1132.00 Lake
Pre – operation & preliminary Expenses
S.No Particulars Taka in Lakes01 Salaries & Wages For 3 months 15.3002 Loan processing & application fee 1.7003 Project report fee 1.0004 Registration & establishment 0.7005 Insurance(2% of building, Plant &
machinery, furniture & fixture85.70
06 Advertisement & publicity 1.6007 Electricity board 1.0008 Telephone 2.0009 Water supply board 1.5010 Margin for working capital 1.0011 Miscellaneous expenses 1.50
Total 113.00
Particulars In lakes
Cost of land 6240.00Building & Civil work 4709.25Plant & Machinery 211.75Furniture & Fixture 128.00
Miscellaneous Assets 30.00Margin for Contingency 1132.00Preliminary & Preoperative 113.00
Total Expenditure 12566.00
Means of Finance
DEBT
Long term loan 12% from Sonali Bank = 5358.50 lakes
Conclusion We already completed our project regarding a hotel establishment. We analyzing three 3 star hotel data of a specific zone to create one 3 star hotel in that area . Finally we decided to establish one seventy room’s hotel at. By calculating marketing research, feasibility study, financial statement we find that our proposed THE HEAVEN TOUCH HOTEL will be beneficial. Our cost benefit analysis also more than one taka and our return on investment will be back within 3 years 2 months.
Reference:
1. Zumman- Bin- Khaleq (Lecturer of THM) 2. Ronjit Koach (Front office executive of Hotel Washington)3. 4. 5.