Assignment Session 10

Session 10Case Study: BBVA Tú Cuentas

Online Banking Experience

Case study: BBVA Tú Cuentas

A Context

B PFM application

C e-Commerce

D Channels

E Decisions

ContextA

Strong focus on innovation1

Need for differentiation2

The next generation of customers3

4

1. Agregación de información.

2. Clasificación automática de dicha información

3. Análisis de finanzas personales

4. Comparación con grupos de referencia

5. Recomendación personalizada

Personal Finance Manager

B

AggregationB

CategorizationB

AnalysisB

ComparisonB

RecommendationsB

e-CommerceC

e-commerceC

12

Online bankingC

13

E-MailingD

14

Postal mailingD

15

DecisionE

Online banking manager

CarltonNew business models mgr.

LeoMobile banking manager

EduardoE-mail marketing manager

FilipeDirect marketing manager

Borislav

Marketing DirectorRahul

16

DecisionE

Personal Finance Manager

E-commerce

Mobile version

E-mail reports

Printed reports

Carlton

Leo

Eduardo

Filipe

Borislav

Anne

Gonzalo

Sussane

Elena

Paul

Initiative In favor Against Decisio

n

Rahul