Assignment one

ASSIGNMENT

Types and Styles

MEGA RADIO

Mega Radio is a specialist radio station that plays music listened to by

15-29year olds, such as drum&bass, grime, bassline, garage, dupstep

and jungle. We will broadcast through TV and DAB radio and also

through internet, this is because our target audience will prefer to listen

through these formats. We are also going to offer podcasts to download

from our website, so that our listeners can listen on their ipods.

There is a gap in the market for this station as urban music is becoming

popular and the only station that broadcasts in/to hampshire that

supplies urban music is radio 1xtra

LISTENER PROFILE

Name: Ella Smith

Age: 19

Gendre: Female

Job: Works in retail at the weekend,

whilst studying at college during the

week

Lifestyle: Likes to go out at the

weekends to bars, pubs, and raves.

JACK FM

Jack FM is classed as Adult Contemporary and broadcasts on

DAB radio and FM radio. JackFM plays music that they want to

play, this is different to other station, somehow it works with

jack because the music they do play attracts a good audience.

Also the humour jack offers attract quite a few viewers. Rajar

figures show that jackFMs population is 1,708,000. Jack Fm

won’t be to much competition for Mega Radio as they don’t

attract the same audience nor play the same music.

RADIO 1XTRA

Radio 1xtra offers a specialist format of music, such as

urban music much like Mega Radio, it broadcasts on DAB,

FM and tv radio, you can also listen live over the internet.

Rajar figures show that each week they get 1,114,000

listeners a week. They provide competitions to get tickets

and meet famous urban artists. This station attract quite a

large audience and will be Mega Radios biggest

competition.

CAPITAL FM

How its broadcasted

Targets

Listeners

RAJAR figures

Format

Platform

CAPITAL FM

Capital FM offers music classed as Contemporary

Hit, and broadcasts on DAB and FM radio. It has

around 164,000 listeners per week. This station isn’t

going to be much competition for Mega radio as they

don’t attract the same audience and they have

different ways of broadcasting.

CONCLUSION

In conclusion, my station’s biggest competition is going to

be Radio 1xtra this mean Mega Radio is going to have to

Bring a little extra to the station, maybe more entertaining

presenters, to do this I would do a questionnaire and find

out what my target wants from a presenter and then find

the perfect one. Also we would have to find good prizes for

the competitions to draw audiences in. Good advertising

will have to be a big part of getting known as well.