Assignment II: Gloria Jeans

Gloria Jean’sCharles Shaw

Rashiqa Ahmed

Claudia Ostarek-Gammon

Problems & Issues

• It does not provide a wide range of food

• Target market is very narrow

• Poor customer service

• Uncleanly and un- maintenanced environment

Problems & Issues (Continued)

• Franchise location are only centralised in two points. Hobart CBD and Eastlands

• Wi-Fi is not provided

• Comfortable atmosphere

Revised Marketing Strategies

• Widen the current market

• Increase store locations

• Improving on customer services

• Improving on ensuring a clean and well maintained environment

Revised Marketing Strategies (Continued)

• Providing free Wi-Fi

• Providing a comfortable and friendly atmosphere

• Offering customers loyalty cards

Current Communication Tools

• It’s use of Mass Media

• Social Media: Facebook, Twitter

• iPhone & Android Apps

Current Communication Tools (Continued)

• Currently focused on social media

• Does not effectively use mass media to engage audiences

Communication Tool (Continued)

• Sponsorship Marketing

• Public Relations

Ways to communicate to target market

• Radio

• Television Advertisements

Ways to communicate to target market (Continued)

• Distribution of pamphlets

• Advertisements in local newspapers and magazines