MOST OF THEM ARE CORRECT, ONE OR TWO MAY BE WRONG. ONLY FOR REFERENCE This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development? a ) b ) c ) d ) Improves operations Cuts Costs Saves Time Saves manpower 2. This question is from the case study "Jagat Stationary Company" : The diaries were sold in Karnataka. True Fals e Marks : 2 3. This question is from the case study "Delana Hosiery Works" :The owner of the company believed in human relations.
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MOST OF THEM ARE CORRECT, ONE OR TWO MAY BE WRONG. ONLY FOR REFERENCE
This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
a)
b)
c)
d)
Improves operations
Cuts Costs
Saves Time
Saves manpower
2. This question is from the case study "Jagat Stationary Company" : The diaries were
sold in Karnataka.
True
False
Marks : 2
3. This question is from the case study "Delana Hosiery Works" :The owner of the
company believed in human relations.
4. This question is from the case study "Ray Ltd." : The marketing director wanted Ray
Ltd. to diversify in Biscuits.
True
False
5.
1. This question is from the case study "Switchex Company" : Switchex company manufactures
1. Entire range of awitchgear products
2. Pricing strategy
2. Lower than the competitors by 8-10%
3. Its Pune office headed by
3. Northern reagion
4. In initial years the concentration is in
4. Mr. Patil
5. Western reagion
6. Lower than the competitors by 10-15%
Marks : 2
6. This question is from the case study "Marico Industry" : Medikar is
shampoo.
7. This question is from the case study "Kleam" : Retailers wanted to display two
brands of toothpaste.
True
False
8. This question is from the case study "Jagat Stationary Company" : Who were the
part of the distribution channel?
a)
b)
c)
d)
Wholesalers
Distributors
Retailers
Semi wholesalers
Marks : 2
9. This question is from the case study "Atul Chocolates" :In last ten years company could not develop high quality chocolates.
True
False
Marks : 2
10. This question is from the case study "Roshni Lamp Makers Ltd." : RLML wants to
evaluate for electronic ballast.
11. This question is from the case study "The Cold Ice-Cream Company" : What is the
promotional offer on the new product?
a)
b)
c)
d)
Rs 6/- Off Coupon
Return the wrapper & get Rs. 6/-
Buy One get one free
Gift free with each buy
12. This question is from the case " Seven Species" : WTO ruled that United States was
wrong in prohibiting import from three countries
True
False
13. This question is from the case study "Saif Runs" : What has led to cost reduction?
a)
b)
c)
d)
Subsidies on medicine & feeds
Subsidies on chicks
Lower rates of transportation
Better inventory management
14. This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus
mail order can attain popularity.
True
False
15.
1. This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
1. To create awareness for Divya Bhaskar & establish brand image
2. Key fingings of survey
2. Their newspaper is average in all respects
3. Post survey phase
3. Their newspaper is doing poorly
4. Divya Bhaskar
4. Order bookings crossed a record mark of 2 lac.
5. The third Gujarati daily newspaper to be launched
6. Order bookings crossed a record mark of 4 lac.
Marks : 2
16. This question is from the case study "Maxwell Ltd." : According to Mr. Arvind,
Success is the outcome of well managed .
17. This question is from the case study "Detergents - Rajendra Kulkarni" : What was
the advantage of Rajendra Kulkarni's products over competition to consumers?
a)
b)
c)
d)
Better Colour
Less harmful to fabric
Less price
Better perfume
18. This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that
freedom to workers means calling for indiscipline.
True
False
19. This question is from the case study "Innovation & Improvisation" : 3 M Struggled in
1990 because :-
a)
b)
c)
d)
Profits Fell
Sales Stalled
Competition became strong
distributors did not sell
20. This question is from the case study " Bharat Research Development Corporation
" : What was the information given by BRDC Bulletin?
a)
b)
c)
d)
List of Different Processes
List of Different Chemicals
List of Different Prices
List of Different Shares
21. This question is from the case study "Old Spice" :Which other product was focused
by the company?
a)
b)
c)
d)
Shaving brush
Shaving cream
Body talc
Blades
Marks : 2
22. This question is from the case study "Food Processing Industry" : According to
union, the worker was employed as sweeper & not .
23. This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a
direct marketing firm.
True
False
Marks : 2
24. This question is from the case study "The Foods Ltd" : The motivational research
stud was done to understand consumer attitude towards .
25. This question is from the case study "Excel Typewriters" :What is the current
customer dissatisfaction?
a)
b)
c)
d)
High Price
Bad service
bad quality
bad packaging
26. This question is from the case study "Mr Satish" :Satish's firm enjoys good
reputation because of :-
a)
b)
c)
d)
Quality
Rapport
Price
Service
Marks : 2
27. This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have
always believed in Excellence Through .
Marks : 2
28.This question is from the case study "Elevator Grant" : for elevators was considered as a prerequisite prior to entry.
29. This question is from the case study "Ray Ltd." : What were the product differences
in Super & Crystal?
a)
b)
c)
d)
Different Formulation
Different packaging
Higher price
Different Consumer
30. This question is from the case study "Pratima Ltd." : The product WPDC-3 with the
price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
True
False
Marks : 2
31. This question is from the case study "Usha Steels" : Mr. rao faced a lot of labor turn over problem initially.
True
False
32. This question is from the case study "Auto fast" :What was the factory automation
division responsible for?
a)
b)
c)
d)
Marketing
Product development
Product management
Sales
Marks : 2
33. This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create
.
Marks : 2
34. This question is from the case study "Solar Energy" : Solar energy is not so beneficial for customers.
True
False
35. This question is from the case study "Watts & Volts Ltd." : Regional manager was
responsible for developing new products.
True
False
Marks : 2
36.This question is from the case study "Watts & Volts Ltd." : % of sales were due to exports.
37. This question is from the case study "Paramount Fertilisers" : Why was the
production of four products suspended ?
a)
b)
c)
d)
They were uneconomical
Seasonal
Poor Product life cycles
Bad quality
38. This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?
a)
b)
c)
d)
Supply shorter than demand
No demand
Too costly
Complete waste
39. This question is from the case study "Suchitra Vision Ltd." : How will increasing the
service engineer affect company's costs?
a)
b)
c)
Increase the service cost by 50 %
Reduce the service cost by 10 %
Increase the service cost by 25 %
Not increase the service cost
d)
40. This question is from the case study "Roshni Lamp Makers Ltd." : What are the
product benefits of electronic ballast?
a)
b)
c)
d)
Reduces energy consumption
Increases efficiency
Increases tube life
Increases light
41. This question is from the case study "Bags & Baggages Ltd." :The company is
facing problem because of what action of Holyday Luggage Ltd.?
a)
b)
c)
d)
Dealer Promotion scheme
Salesmen recruitment
Price reduction
Good packaging
42. This question is from the case study "Second Generation System" : What was the
result of price cutting ?
a)
b)
c)
d)
All companies lost market share
All competitors lost some profits
Market increased drastically
Some companies closed down
43. This question is from the case study "Instant Electrics" : The diesel gen sets face
competition from :-
a)
b)
c)
d)
Petrol gensets
Kerosene gen sets
Electricity board
Lanterns
Marks : 2
44. This question is from the case study "Bharat Aviation Company" : Bharat Aviation
Company was introducing marketing plan for .
45.
1. Saloni - Chocolates
1. Distributor of special cadies
2. Fit-Fit exerciser equipment
2. Quality control technique-JIT manufacturing system
3. Currently Samadhan Sakhali Udyog is
3. Leather footware industry
4. Chap-Pals is a brand name in
4. Sold in urban localities to higher middle class
5. Marketing Orientation
5. Leather bags industry
6. Operating through 4800 own retail stores
46. This question is from the case study "Marriott International" : Who were the established competitors of Marriott?
a)
b)
c)
d)
Holiday Inn
Ramada
Quality Inn
Welcome Group
47. This question is from the case study "Priya Automobiles" :What did the financial
scheme offered to customers?
a)
b)
c)
d)
Exchange offer
Money back guarantee
Money back after 5 years
Easy loans
48. This question is from the case study "Collaborative Product Development in E-
Commerce" :What did collaborative development involve?
a)
b)
c)
d)
Sharing product design
Sharing Engineering documents
Co branding
Common brand development
49.
1. Sukhi and Bhoopy
1. WPDC-3 Waterproof Disposal Camera
2. Crunchy and Crispy Ltd.
2. International hospitality giant
3. Pratima Ltd.
3. Brand name "S&B"
4. Marriott International
4. Processed food business
5. Brand name "B&S"
6. International clothing business
50. This question is from the case study "Tushar Laboratories" : What was the unexpected move
from the giant?
a)
b)
c)
d)
Price increase from 64 to 108
Sudden decrease in price
Schemes given to chemists
Sudden withdrawal from the market
Marks : 2
51. This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
a)
b)
c)
d)
High Quality Products & Service
Schemes on each product
Low Prices
Door delivery
52. This question is from the case study "Mr. Rajiv Goyal" : What problems were identified for the declining sales in 1996?
a)
b)
c)
d)
No product specialisation to salesmen
No control of product managers in field staff
Deteriorating product quality
Shrinking market
53. This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta
Biscuit currently present?
a)
b)
c)
d)
Glucose
Salted
Cream
Sweet & salt
54. This question is from the case study "Diva" : What is the speciality of Diva card?
a)
b)
c)
d)
Meaningful messages
Regional language
Great envelopes
Small size
55. This question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.
True
False
Marks : 2
56. This question is from the case study "Anveshi - The Rural Development
Organisation" :Anveshi worked in villages which are
57. This question is from the case study "The Kellogg Company" :Main product line of
Kellogg was a variety of convenience foods.
True
False
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