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Kurzweil’s Blog Post “The Ubi ubiquitous computer is here?” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Home Automation
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Page 1: Assignment 7

Kurzweil’s Blog Post

“The Ubi ubiquitous computer is here?”

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Page 2: Assignment 7

Speculative Concept

Artificial Intelligence & Home Automation

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 3: Assignment 7

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Observe 20-30 years old people cooking for themselves more than 4 times a week.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 4: Assignment 7

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Confused & tired

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 5: Assignment 7

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Be interrupted by reading recipes

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 6: Assignment 7

Ethnographic Research

Extreme Users:Be interrupted by cellphone

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 7: Assignment 7

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research

Extreme Users:Cooking in a smoke-filled environment

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 8: Assignment 7

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be

Ethnographic Research

Extreme Users:Feel busyFeel afraid to approach

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Page 9: Assignment 7

Ethnographic Research

Unmet Need 1:A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically.

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Page 10: Assignment 7

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Ethnographic Research

Unmet Need 2:A service that can prevent people from being interrupted when they are cooking.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Page 11: Assignment 7

Interim ProposalUsing the electronic scale and temperature sensor to create a cooking guide system.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Page 12: Assignment 7

Interim ProposalThe system has the capability of guiding people to measure the weight of ingredients, regulate the heat of fire and set timer.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Page 13: Assignment 7

Interim ProposalApplications include a voice-operated device, a cooking recipe App and smart cookers.

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Page 14: Assignment 7

Brand Name Development

Home Automation

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Kurzweil’s Blog &Ethnographic Research

Further Development Adjustment Brand Name

UbiquitousConnectivity

CookAutomation

MonitorSafe

KitchenSmart

Artificial Intelligence

TogetherGuide

CompanyAssistantCondition

FocusControl

AccommodateAdjust

ConitorCoMoInCook

Cook SideCosideEcook

InCook

Page 15: Assignment 7

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

Brand Character DiagramPersona Tone

Language Purpose

ConsiderateReliableRational

HelpfulTechnical

Direct

SellDelight

Promote

IntelligentRigorous

Innovative

InCook

Page 16: Assignment 7

Soundscape

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA

Page 17: Assignment 7

Motion Identity

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

https://www.youtube.com/watch?v=pkKVo91vfS0&list=UU0fQHXvUK7dS_PKV7YekxfA&index=2