FA102a, Research and Brand Development Augmented Reality in the Workplace Clint Quappe
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
FA102a, Research and Brand Development
Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
“3D augmented reality holograms are
finally here (almost)”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
Assignment One, Research
Creates a non-invasive visual interface
that is friendly for the brain and avoids
cognitive overload.http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
“The Meta is a natural machine, which
uses the things that have evolved to
manipulate our environment, namely, our
hands. You reach out and you manipulate
holograms…”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
“It can show instructions and other
digital elements superimposed against
real-world equipment and objects without
having to be manually operated.”http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
Augmented Reality in the Workplace
Augmented Reality in the Workplace Clint Quappe
Assignment One, Description of Future Product or Service
Assignment Two, Naming Process
Selected words from the original post:Virtual, Holographic, Glasses, Machine
Generated name possibilities:HoloMachine (Created by combining Holographic and Machine)
VirtuGlass (Created by combining Virtual and Glasses)
Selected Name:VirtuGlass
Justification:Suggests to consumer that it is a pair of glasses that can augment into a virtual world
Augmented Reality in the Workplace Clint Quappe
Assignment Two, Brand Character Diagram
Augmented Reality in the Workplace Clint Quappe
Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research, Word from Diagram
Futuristic
Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research
http://www.aura-astronomy.org/
http://www.citroen.com/
http://www.nvidia.com/content/global/global.php
Augmented Reality in the Workplace Clint Quappe
Assignment Three, Finished Logotype
Dell: https://www.facebook.com/Dell
Xbox: https://www.facebook.com/xbox
Oakley: https://www.facebook.com/Oakley
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Research
• Word of mouth
• Self promotion
• Telling friends
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Creating Community
Assignment Four, Social Media Branding, Facebook Pages
Augmented Reality in the Workplace Clint Quappe
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Facebook Pages
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Facebook Pages
Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For Wireframes
Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For Wireframes
Augmented Reality in the Workplace Clint Quappe
Assignment Five, Wireframe
• Betcha Can't Eat Just One - Lays
• Got Milk? – CMPB
• Ask about it at work – Aflac
• Melts in your mouth, not in your hands –M&M’s
Assignment Five, TagLine Research
Augmented Reality in the Workplace Clint Quappe
Assignment Five, Homepage Visual Design In Browser
Augmented Reality in the Workplace Clint Quappe
http://invis.io/3W1TUZMF4
Related Documents
