FA102a, Research and Brand Development Back to the Past Gaming Princy Prasad
Jun 17, 2015
FA102a, Research and Brand Development
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Digital game downloads are worse for the environment than Blu-ray discs”http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-than-blu-ray-discs
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Video Games Impact the Economy More Than You Think”http://www.cnbc.com/id/38644484
Back to the Past Gaming Princy Prasad
Assignment One, Research
“iPad or Book? Is it time to go tablet for the planet?”http://shrinkthatfootprint.com/ipad-mini
Back to the Past Gaming Princy Prasad
Assignment One, Research
“The Carbon Footprint of Games Distribution”http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full
Back to the Past Gaming Princy Prasad
Assignment One, Research
“Back to the Past Gaming”
“With the ever looming doom of technology, online gaming may become a thing of the past rather than the future.”
“However, the benefits to the economy might outweigh the negatives to the environment.”
Back to the Past Gaming Princy Prasad
Assignment Two – Naming Process Princy Prasad
• Selected words from original post:– Smart, Convert, Eco-friendly, Elimination
• Generated name possibilities:– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)– Eco-Nation (Eco-friendly & Elimination)
• Selected name:– SVAIN
• Justification for name selection:– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,
SVAIN”• “Saving your games, so you can keep on playing!”• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”
– Allows curiosity to form from combining words to create signature name– Brings in savvy shoppers as well as interested technologically-forward thinkers
Assignment Two – Brand Character Diagram Princy Prasad
Character/Persona
HelpfulNecessary
ReliableAvailableStrategic
Logical
Tone
EfficientSmartQuickCommercialBeneficialRewarding
Language
SleekTrendy
Eco-friendlySimple
ConvenientAdaptable
Purpose
ConvertMass-productionEliminationGrowthGamingDevelop
SVAIN
• The word used as starting point:– Rewarding (not in vain)• “SVAIN” should be a rewarding
program/product• Customers will feel like they earned
something back, when purchasing/using service/product
Assignment Three – Logotype Research, Word from Diagram Princy Prasad
• General Electric (GE)– http
://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-holding/
• Walgreens Balance Rewards– https://www.walgreens.com/balancerewards/balance-rewards.jsp
• Marriott Hotel Rewards– http
://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-marriott-rewards-earning-points-goldplatinum/
Assignment Three – Logotype Research Princy Prasad
Assignment Three – Finished Logotype Princy Prasad
Assignment Four – Social Media Branding, Research Princy Prasad
• “Likes” were created by sharing page• Answering comments and asking
questions created discussion• Friends sharing page themselves
increased publicity• Promotion created by “following”
similar pages
Assignment Four – Social Media Branding, Creating Community Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Four – Social Media Branding, Facebook Page Princy Prasad
Assignment Five – Webpage Layout Research for Wireframes Princy Prasad
Gamefly: http://www.gamefly.com/#axzz3IZzST0Dv
Assignment Five – Webpage Layout Research for Wireframes Princy Prasad
Earth Times: http://www.earthtimes.org/green-blogs/eco-friendly-gadgets/
Assignment Five –Wireframe Princy Prasad