Assignment 46 – how we target our target

Assignment 46 – How we target our target audience

By Charlie Muddyman and Jake Golding

How?

– We are aiming for a young target audience therefore we decided to have a narrative which is normally shown in mainstream videos.

– A love story will grab young girls and some boys attention.

– As seen in Ed Sheeran and Taylor Swifts videos they are a huge success but with ours planned to be more subtle it should work really well.

– This will also be shown through our ancillaries. We plan to use colours which are attractive and stand out.

– By using bright colours and a entertaining narrative hopefully our audience will be fully engaged.

Packages…..

– For our promotional package we plan to use powder paint as our main back drop. This we hopefully attract thee audiences to our products as they are very unique and artistic.

– We are going to link the three together by having the same theme and colours throughout.

– This will make it more appealing to the younger audience.