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Observation Lab Assignment 2 Muthuraj T
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Assignment 2 - Observation Lab By Muthu

Jul 30, 2015

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Page 1: Assignment 2 - Observation Lab By Muthu

Observation LabAssignment 2

Muthuraj T

Page 2: Assignment 2 - Observation Lab By Muthu

Background

For this assignment, I visited and observed 7 places including retails, plants and restaurants.

Through silent observation of entire process, I could find a lot of hidden opportunities.

Even though these are my usual places of visit, only when I did complete silent observation, it gave me a different perspective this time and could learn a lot.

Page 3: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Manufactured bread has to reach the retailers on the same day.

2. Disposal procedure for expired bread.

Bread manufacturing plantProduction Manager, Britannia Factory

Page 4: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Too much of paper wastage, as every order is served in a thick cardboard box, irrespective of dine-in / take away order.

Domino’sFloor Manager, Spencer Retail

Page 5: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Cold storage infrastructure varies across the supply chain.

Bangalore Dairy PlantMaintenance Manager, Bangalore Dairy -

Page 6: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Salesperson needs minimum one hour a day (depending on size of the shop) to check the expiry date of products on the shelves.

Retail store - SpencerFloor Manager, Spencer Retail

Page 7: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Lot of people after eating items of their first set of orders, feel like having more. But as KFC is self service and for second order also as consumers have to go and stand back in line to order, they are just leaving the restaurant.

KFCFloor Manager, Spencer Retail

Page 8: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Managing supply and delivery based on expiry date (FIFO).

2. Products close to expiry are sold at low cost to distributors.

Biscuit warehouseSupply Chain Manager, Britannia Warehouse

Page 9: Assignment 2 - Observation Lab By Muthu

Findings / Hidden opportunities :

1. Customers who take clothes from one shelf of one brand, lot of times leave it in another shelf and it gets mixed up. So another consumer who looks for it, may not find it and so probable business loss.

MegamartFloor Manager, Spencer Retail

Page 10: Assignment 2 - Observation Lab By Muthu

Mantra for in

novation and creativity is “OBSERVATION”Key take away

Page 11: Assignment 2 - Observation Lab By Muthu

Thank you

Muthuraj T