Page 1 Page 2 MARKETING P.R. AND COMMUNICATIONSPage 3 BRAND IMAGEPage 4 IMAGE MUST BE RELATED TO ROTARY POSITIVE EXPLICIT MEMORABLEPage 5 Page 6 Page 7 Changing this image Action photographs Interesting, eye catching text Being visiblePage 8 Page 9 WE’RE FOR COMMUNITIES Local National InternationalPage 10 USE MODERN COMMUNICATIONSPage 11 Page 12 MEDIA CRISIS MANAGEMENTPage 13 MEDIA CRISIS Action:- Contact Club President President contact D.G. D.G. contact RIBI PR OfficePage 14 MEDIA CRISIS No to “No comment” Yes to “Whose calling” “Which publication” “ Their phone number” “What do they want to know”Page 15 BE PROUD OF WHAT YOU DO TELL THE WORLD PROMOTE ROTARYPage 16 COFFEE TIME! RECOMMENCE AT 12.00PM