Aspects of Digital Marketing

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Aspects of Digital Marketing

What is Digital Marketing?

Digital marketing is the promotion of products or brands via one or more forms of electronic media.

Search Engine Optimization

Is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites

Is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Engine Marketing

Content Writing

Is a long-term strategy, based on building a strong relationship with your customers by giving them valuable content on a consistent basis, which is highly relevant to them.

PPC stands for pay-per-click,a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Pay Per Click

Is the process of earning a commission by promoting other people's (or company's) products.

Affiliate Marketing

Email MarketingEmail marketing occurs when a company sends a commercial message to a group of people by use of electronic email.

Mobile Marketing

Mobile marketing encompasses all those activities which connect advertisers to consumers through mobile devices and networks.

Prerequisites For Digital Marketing

• Specific marketing channel expertise• The ability to think objectively• The ability to execute and analyze marketing

campaigns• A mix of creativity and analytical abilities• The ability to analyze quantifiable metrics• The Flexibility to Change & Adapt• Hunger to Learn & Keep Up to Date• The Drive to Team Play

Facts

• Marketers are forecasted to increase total digital marketing spend to 35% of total budgets in 2016.

• 66 % of marketers believe that Digital Marketing is one of the best mediums to succeed.

• 80% of consumers say they do “a lot of” online research before making significant purchase decisions.

Positions To Hunt For

• Search Engine Manager• AdWords Specialist• Social Media Marketer• Email Marketer• Digital Campaign Planner• Online Advertising Executive• Affiliate Marketer• Ecommerce Analyst

Positions To Hunt For

• Marketplace Manager• Web Analytics Executive• Digital Account Manager• Online Leads Manager• Online Reputation Manager• Web Content Manager

Conclusion

Change is at the core of digital

marketing, but with every change comes even more possibility, and

while digital can be one of the most challenging industries to work in, it is

also one of the most exciting.