Asp Exp Host

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EXP-HOST - Great events and hospitality.Milan Expo 2015 and Turin Italia 150: new concepts and formats for new populations

Principal academic tutor

Prof. Corinna Morandi - Politecnico di Milano, DiAP

Academic tutors

Proff. Flavio Boscacci, Fabrizio Leoni, Paola Pucci, Andrea Rolando,Luca Tamini, Cino Zucchi - Politecnico di Milano DiAPProf. Franco Prizzon - Politecnico di Torino DISETProf. Alberto De Marco - Politecnico di Torino DISPEA

External institutions

Assolombarda – Settore TerritorioOne - Works Comune di Milano – Direzione Attività Produttive

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The events

The Milan Expo 2015 event will produce a very strong impact on public policies and on real estate sector strategies.

Torino 2011 will host the celebrations (together with Milano, Firenze, Roma) for the 150th anniversary of the Unity of Italy.

Both events will be characterized by important urban transformation and by exceptional incoming of visitors.

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Events in the north-west macroregion

The main events of Expo 2015, together with the celebrations for the 150th anniversary of italian unification, can be considered as catalyst for the implementation of projects able to enhance the performance of the two metropolitan areas of Milano and Torino and their international role in the scenary of a polycentric macroregion.

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Torino and Milano

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Several questions can be risen:

- how can we understand the demand for hospitality, which is very different in its segments according to the different kind of people who will look for structures for hospitality in Milan and in a broad area, especially in the Milan-Turin macro region?

- how can we separate the “event related” demand from the “standard” demand for hospitality ?

- can new technologies, based on mobile telephones integrated with gps give effective support to define demand and to give better services to city “users” in case of events?

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Gis analysis for possible locations

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Several questions can be risen:

- how can we experiment innovative formats of structures for hospitality, which allow to better match the demand of non-traditional city users?

- how can we relate hospitality and the topic of better, more inclusive hospitality with the general theme of Milan Expo “Feeding the planet, energy for life”?

- which new, non traditional actors can be included in an innovative pattern of profit and non-profit entrepreneurship?

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Comparison of projects of expo events

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Objectives

•To propose innovative models of management related to the demand of hospitality, including public and private actors;•To experiment new methods of analysis of demand, integrating gis and gps tools;•To find new typologies of physical structures, integrating different functions and activities, with characters of flexibility, possibility of re-use according to the changing demand;•To give effective attention to environmental issues concerning land use, sustainable accessibility, maintenance and energy costs.

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New formats for hospitality

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ASP project agenda

Possible complementary approaches for different teams:

-Analysis of territorial issues and opportunities, finding real possibilities for a new model of hospitality network strongly integrated and sustainable using innovative tools aimed at evaluating, monitoring and updating emerging demands for hospitality

- Building up different settlement schemes, at urban and architectural scale

One workshop (still to define) in Shanghai Tongji University, which is partner of the Politecnico di Milano, can be foreseen to evaluate the local policies in the field of hospitality in preparation of the Shanghai Expo 2010

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New formats for hospitality

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Expected team composition

team A1.Architecture2.Urban Planning and Policy Design3.Management, Economics and Industrial Engineering4.Environmental and Land Planning Engineering5.Transportation Engineering

team B1.Architecture2.Computer Engineering3.Building Engineering4.Architectural Project and Management of Urban and Territorial Transformations5.Industrial Design