NADIA ANSARI & EGUNFEMI HWESUHUNU BLURRING THE LINES BETWEEN SELLERS, BUYERS AND THIRD PARTIES
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NADIA ANSARI & EGUNFEMI HWESUHUNUBLURRING THE LINES BETWEEN SELLERS, BUYERS AND THIRD PARTIES
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MODELS TO CONSIDER
BUYER-CONTROLLEDSELLER COONTROLLEDTHIRD PARTY CONTROLLED
SUPPLIERSCUSTOMERSPERCEIVED EASE OF USE PERCEIVED USEFULNESSACCEPTANCECOMPANYCOMPETITIORSCOMPLEMENTORS
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ABOUT THE COMPANY
SELLER + THIRD PARTY
ANY TIME, ANY PLACE
#1 ONLINE RETAIL VISIT ON HITWISE REPORT95% VIEWERS INTEREACTED
THE COMPETITION
LAUNCHED IN 2006, MANCHESTER-BASED ONLINE RETAILER.
AWARDED BEST ONLINE RETAILER 2014
eTAILERS WITH SIMILAR PRICING SEGMENTENCOMPASSING AND CELEBRATING ALL THAT IT MEANS TO BE A GIRL IN A DIGITALLY IMMERSED WORLD TODAY
THE COMPETITIONASPIRATIONAL eTAILERAspirational/ Inspirational for B & C
CLICKS AND BRICKSTHE COMPETITIONSimilar: ProductPriceInfluence
eTAILER WITH SIMILAR VALUE STRATEGY
BUYER + SELLER+ THIRD PARTY CONSUMERS = PRODUCERS
BROWSE & SHOP THE LATEST FASHION FEATURES STREET STYLEHOT PIECES STYLE CRUSH
78,000 UNIQUE ENTRIES IN 2012
INTERACTION
COMMUNITY
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