ASN Generic Sponsorship Proposal Template (2016)

© Asia Media Partners Pte Ltd

I.E. YOUR TITLE SLIDE

SEEKING SPONSORSHIP MASTERCLASS


Caveat

• If – no, when – you adopt our industry principle that propositions should be tailored to each buyer, then there’s no such thing as a truly templated deck!

• However, here is a pagination that includes all the fundamental elements that ASN believes should be in a pitch document >>


SCENE SETTER

• “Sizzle reel”• Inspiring quote• (maybe a killer data point)• Remember F-E-E-S. Don’t jump in


BACKGROUND CREDENTIALS OF THE PLATFORM (& SPORT/RIGHTS OWNER)

• Past proven successes, &/or• Past ROI, &/or• Media platform(s), &/or• Testimonial


3 KEY SELLING POINTS/USPs OF YOUR ASSET

• 1• 2• 3

• + a rationale for why it works for the client (customised)


3 KEY SELLING POINTS/ USPs OF YOUR ASSET

• Planning Illustration: Alternate1

What the platform stands

for

What the sponsor stands

for

Synergy between your

platform & sponsor



• Planning Illustration: Alternate2

From via To

A sport with no results on the international stage

Your investment to be put towards athlete training

A nation that can be proud of international results

An unhealthy nation The health data app your sponsorship will create

A healthier, conscious nation

An unheard-of pastime (with a measurable

consumer benefit of xyz)

The content platform your sponsorship will create

An alternative pastime (that promotes xyz consumer benefits


DATA

• (Pre) Valuation (if available)• Demographics• (could merge Price in here to show forecast ROI)• Anything is better than nothing!


RIGHTS & BENEFITS PACKAGE

• The basics, broken down– E.g. on-site, online, in media, broadcast etc.)

• CUSTOMISED ACTIVATION SOLUTIONS• Price (RANGE)• Do NOT go down the Platinum, Gold, Silver route…


COMMERCIAL PARTNER STRUCTURE

• I.e. the family of sponsors, expected or known


HOW IT COMES TOGETHER / CONCLUSION

• Repeat ‘F.E.E.S”– “Why you should do this”

• Repeat your USPs and why it works for the target sponsor


APPENDIX

Could contain details of:• Media distribution• Star ‘protagonist’ profiles• Past sponsor case study (can be promoted if it

creates a strong story)

1313© Asia Sponsorship News

PAGINATION: What must I include in my main presentation

TITLE SLIDEArtwork or dramatic imagery

SCENE SETTER“Sizzle reel”

Inspiring quote(maybe a killer data point)

BACKGROUND CREDENTIALS OF THE PLATFORM (&

RIGHTS OWNER)Past proven successes

Past ROIMedia platform(s)


+ why it works for the client (customised)

DATAPre-valuation (if available)

Demographics(could merge Price in here to

show forecast ROI)

RIGHTS & BENEFITS PACKAGE

Basics, broken downPRICE (RANGE)

COMMERCIAL PARTNER STRUCTURE

HOW IT COMES TOGETHER / CONCLUSION

“Why you should do this”

APPENDIXE.G. Media distribution

Star profilesPast sponsor case study

ASN Generic Sponsorship Proposal Template (2016)

Marketing