ASK NON-BINARY

The best support is to become a friend with.

SITUATION

Many young people regard non-binary people as hard to get close.

This is the main reason of lack of understanding and discrimination.

GOAL

To have ordinary young people think that

"I wanna be friends with non-binary people!”

The best support for non-binary people is to become a friend with them.

HOW TO MAKE IT

Focus on superior parts of non-binary people.

It is true that there is a difference between ordinary people and non-binary people.

Rather than denying the difference, by showing it as positive we change the perception.

superior parts of non-binary people

　　●Having various experiences with human relationships　　●Being able to think very sensitively　　●Knowing the feelings of both men and women etc..

IDEA

ASK N.B. free love consulting service

We launch a service that everyone can consult with non-binary people about love for free.

STEP1 : Promotion movie

Making promotion movies to get awareness of this service.

This is my first date with her.But I don’t know what to do...

OK! She must be romantic girl.First, you get some flower..

Next, go to cinema.Chance to hold her hand.

Then take a walk, go to park. Great conversation will born in open air, not at Starbucks.

Not male, not female.We’re non-binary. ASK N.B.

STEP2 : Opening consulting service

After showing promotion movie at youtube, facebook and so on,we open the online consulting service.

Everyone can get advice from non-binary people without money.

How did you get to know each other

So now you are regarded as good friend.

We were the classmate at high school.

Just friend for 4 years.

ASK N.B.

Maybe yes....It’s a hard situation.....

Do you think I can go out withher?

ASK US!! We will think with you!!

STEP3 : Spreading campaign

By word‐of‐mouth on social medias and news on media, this campaign will spread.

Many young people will use this service and get opportunity to talk with non-binary people.

The first service to consult with sexual minority

“ASK N.B.”

AFTER THE CAMPAIGN...

After the campaign, young people will get to regard non-binary people

as people that they wanna become friends with,not as people hard to get close.