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PRESENTED BY:-
1. ASIF IQBAL MALIK
2. ETESH KUMAR
3. VISHAL TYAGI
4. RAHUL JAIN
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ChairmanHeadquater
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State Bank of India
Largest nationalized commercial bank in India In terms of assets, number of branches, deposits,
profits and workforce.
Headquarters in Mumbai, India and employs about222,933 people.
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story o Largest commercial bank of india
The evolution of State Bank of India can betracedback to the first decade of the 19thcentury
It began with the establishment of the Bank
of Calcutta in Calcutta, on 2 June 1806. The bank was redesigned as the Bank of Bengal,
three years later, on 2 January 1809. The State Bank of India (SBI) was established on
1July 1955. The State Bank of India (Subsidiary Banks) Act
was passed in 1959.
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Branches of SBI1. State Bank of India has 137 foreign offices in 32
countries across the globe
2. SBI has about 25,000 ATMs (25,000th ATM wasinaugurated by the then Chairman of State
Bank Shri O.P. Bhatt on 31 March 2011, the dayof his retirement); and SBI group(includingassociate banks) has about 45,000 ATMs
3. SBI has 21,500 branches, including branchesthat belong to its associate banks
4. SBI includes 99345 offices in India.
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SBI
AdvertisementPersonal
Communicati
on
SalesPromotion
Publicity &Public
Relations
InstructionalMaterial
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Personalcommunication
Customer Service
Word of Mouth
Advertisements
Broadcast Print
Internet Outdoor
Direct Mail
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SalesPromotion
Gifts Discounts
Publicity
Press Conference
Special Events
Sponsorship
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InstructionalMaterial
Website
Manual
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SBI communication Objectivescan be: Increasing AWARENESS and KNOWLEDGE
about the new and existing products
To grab ATTENTION of consumers
To Enhance purchase actions. REINFORCEMENT
Increase in Market Share
and sales
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Factors Affecting Budget:
Company strategy
Whether the product or service is atawareness stage ,attention or
reinforcement stage?
How much aggressive competitors are?
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Create Communications Strategies
Match with companys strategy Focus on opportunities and threats Fit with company Image
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Matching Tactics with Strategies
Regional language campaigning
Product knowledge and its benefits
Price of products according to target customer
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STRENGTH
Brand Name Wide Distribution Network
Market Leader Diversified Portfolio Low Transition Cost
Highest market
Capitalization & Profits
WEAKNESS
Hierarchical managementstructure
Highest non performingassets (NPAs)
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OPPORTUNITIES
Financial Inclusion Rural India
Merger of associatebanks with SBI
Global expansion Micro Finance
Branch Expansion Strong economic growth
Corporate demand forcredit
THREATS
Advent of MNC banks Changing interest rates
and the changingpolicies of RBI
Competition in the retailsegment
Private banks in therural and semi-urbansector
Change in governmentpolicies
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THANK YOU
