ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW€¦ · Strong Industry Support & Extensive Promotions A comprehensive line-up of promotional campaigns is available to our exhibitors

Organiser:

2019MAY 7-10HONG KONG CONVENTION &EXHIBITION CENTRE

ASIA'S LEADING FOOD & HOSPITALITY TRADESHOW

The Best Just Got Better

HOFEX 2019 – the 18th International Exhibition for

Food & Drink, Hotel, Restaurant & Foodservice

Equipment, Supplies & Services is a biennial

tradeshow that bridges many series of important

businesses and opportunities between the East and

the West in the heart of Asia – Hong Kong.

From May 7 – 10, 2019 at the Hong Kong Convention

and Exhibition Centre, over 2,660 international

exhibitors from 74 exhibiting countries and regions

will present an extensive range of food & beverage,

coffee, wine & spirits, innovative equipment &

hospitality technologies in 15 exhibition halls

spanning across 66,000m².

An expected 45,000 trade buyers from 86 visiting

countries and regions will experience an unparalleled

fete for all things about food and hospitality. A

phenomenal tradeshow that no one should miss!

Why go through Hong Kong?

• World’s most competitive and freest economy

• No. 4 Asian city with most Michelin stars

• Unrivalled location at the heart of Asia’s high-growth economies, reaching half of the world’s population within 5 hours

• Low and simple tax regime, no foreign exchange controls

• Long-established rule of law and independent judiciary

• World-class logistics and transportation infrastructure for efficient and low-cost deliveries

HOFEX 2017 Facts & Figures: Exhibitors

78%International Local

22%

Countries & Regions74

2,661Exhibitors

National Pavilions46

66,000m²Exhibiting Area

A Global Event for Food Traders

National Pavilions at HOFEX 2017:

Australia

Austria

Belarus

Belgium

China

Cyprus

Denmark

Finland

France

Georgia

Germany

Greece

Hungary

India

Indonesia

Ireland

Italy

Japan

Korea

Latvia

Macao

Malaysia

New Zealand

Peru

Poland

Portugal

Scotland

Singapore

South Africa

Spain

Sri-Lanka

Sweden

Taiwan Region

Thailand

Turkey

UK

USA

“Exhibitors who came along with TAITRA were

impressed by the scale and quality of HOFEX 2017.

We were able to meet with lots of potential buyers

and since then we have been looking forward to

joining the next edition.”

“Meat @ HOFEX has opened with a real buzz and it’s

fantastic! We have made some good leads and

spoke to some really important decision makers from

the region. We are looking forward to exhibiting at

HOFEX 2019 already!”

Ms. Michelle Wu, Manager, Food Marketing Section,

Strategic Marketing Department,

Taiwan External Trade Development Council (TAITRA)

Mr. Romeo Alfonso, Managing Director,

Sutherland Gastronomy

“ProWine Asia has made the right decision to

launch one of its episodes in Hong Kong and be as

part of HOFEX - the best F&B tradeshows in Asia.

We are thankful to meet with many new suppliers

and to find new ideas for future industry

development.”

Mr. Nelson Chow, Chairman, Hong Kong Sommelier Association

“This is already the fifth time we are visiting HOFEX

and it just grows bigger and bigger every edition! Very

impressed with the national pavilions this year with a

lot of fascinating new groups and new products.

Can’t wait for the next edition!”

Asia's Best Female Chef 2017 - Ms May Chow, Director, Little Bao

Geographic Breakdown

Americas: 250 Europe: 465

Oceania: 321

Key Visiting Companies

• BreadTalk Group

• Cathay Pacific Airways

• Circle K Convenience Store

• CitySuper

• Dining Concepts

• Dorsett Hospitality International

• Four Seasons Hotels and Resorts

• Gate Gourmet

• Hong Kong Disneyland

• Hong Kong Jockey Club

• Jebsen Group

• Kerry Properties

• King Parrot Group

• Mandarin Oriental Hotel Group

• Maxim's Group

• NISSIN Foods Group

Top 10 Countries / Regions

• Hong Kong SAR

• China

• Macao

• Taiwan Region

HOFEX 2017 Facts & Figures: Visitors

31%International Local

69%

Countries & Regions8639,060

Visitors

High-Profile Buyers within your reach

Importer / Distributor / Wholesaler

Foodservice / Institutional catering (Contract / Airline / Rail)

Restaurant / Bistro / Fast Food / Take Away

Hotel / Serviced Apartment / Resort / Attractions / Theme Park

Manufacturer / Supplier

Café / Coffee Shop

Consultancy / F&B & Hospitality Management Service / R&D

Bar / Entertainment / Night Club / Pub

Others (Logistic / Media etc.)

Bakery / Sweets / Confectionery

Supermarket / Convenient Store / Grocery Store / Department Store

Wine / Alcohol Drinks / Wine & Spirits Related Equipment & Accessories

Health / Organic / Specialty Food

Academic Training Institute / Hospitality Schools

Clubhouse / Country Club / Sport & Recreation Club / SPA & Wellness

IT / Telecommunications / Data Management / Safety & Security

Design / Furnishing

Associations / Government Agency

Vineyard / Wine Producer

Fishery

Airline / Cruise Line / Rail / Airport / Terminal

Property Development & Management

Nature of Business

8,750

4,825

4,014

3,164

2,394

2,379

2,126

1,675

1,501

1,413

989

936

867

607

587

574

480

441

385

338

316

299

Quantity

Food & Drinks

Wine / Spirits / Beer

Coffee & Tea

Foodservice Equipment

Meat

Bakery Equipment & Ingredients

Hospitality Technology

Hospitality Design & Supplies

Industry Services

Other

20,564

12,391

9,659

9,103

8,526

7,906

4,659

2,991

1,893

568

Product Interest*

• Hong Kong SAR 27,036

• China 6,683

• Macao 1,341

• The Philippines 524

• Taiwan Region 705

• Vietnam 63

• Korea 327

Asia: 37,872

• Japan 200

• Thailand 213

• Malaysia 284

• Singapore 274

• Indonesia 113

• Other 109

• PARKnSHOP (HK) Ltd

• Starbucks Coffee Asia Pacific Limited

• Swire Properties Ltd

• TESCO China

• The Dairy Farm Group

• The CLP Group

• Unilever

• Walmart China

and more…

• The Philippines

• Korea

• Australia

• Malaysia

• Singapore

• Thailand

Owner / Proprietor / President / CEO / General Manager

Business Development / Sales / Marketing

Merchandising & Purchasing / Buyer

F&B / Catering Management / Consultant

Executive Chef / Chef / Cook

I.T / Technology / Account /Financial Controller

Executive Steward / Kitchen Operations / Management / F&B Manager

Academia / Project Management / Research & Development

Media / Others

Executive Pastry Chef / Patissier / Baker

Customer Services / Front Office

Barista / Coffee Roasters

Energy Saving / Facility & Property Management / Safety & Security

Architect / Design / Interior Design / Visual Display

Bartender / Brewer / Mixologist / Sommelier

Logistic / Product & Inventory

Quality Audit / Control

Housekeeping

Investor / Wine Broker

Dietitian / Nutritionist / Food Technologist

Recreation / Entertainment / Spa / Resorts

10,071

7,101

5,175

3,257

2,419

2,316

1,723

1,194

926

883

851

532

478

413

384

372

266

227

206

149

117

Buyer's Job Function

Buyer’s Profile

* Analysis of "Product Interest" has multiple responses from visitors.

Hall 3

Bean2Cup@ HOFEX

• Coffee Bean / Powder

• Disposable Cups

• Espresso machine & Barista Equipment

• Roasting Machines

• Specialty / Blend / Instant Coffee

• Tea Leaves

Bakery & Confectionery @ HOFEX

• Bakery & Confectionery – End Products

• Bakery & Confectionery – Equipment & Supplies

• Ice Cream / Gelato / Sorbet

• Icing / Cake Decorations

• Ingredients / Essences / Agents

• Packaging Solutions

Meat @ HOFEX

• Frozen, Chilled and

Processed Meat

• Prime Meat

• Preserved Meat

• Sausages

• Fresh Meat

HOFEX has it ALL

Hall 1

HospitalityTechnology

Tableware & Hospitality Supplies

HospitalityDesign

Bakery &Confectionery

@ HOFEX

Bean2Cup@ HOFEX

Kitchen Equipment &Catering Supplies

Hall 5

Food& Drinks

HospitalityDesign

• Beds & Beddings

• Carpet / Fabrics / Interior Supplies

• Furniture & Fixtures

• Guestrooms Amenities

• Professional AV & Lighting

• Spa & Resort Facilities

• Shopliftings / Display / Retail Supplies

ProWine Asia @ HOFEX

• Bar Equipment & Accessories

• Champagne

• Chinese Wine

• Japanese Wine / Sake

• Liquor

• Spirits

• Whisky

• Wine

Food & Drinks

• Beer

• Canned / Processed Food

• Dairy Products

• Frozen / Chilled Food

• Fruits / Vegetables

• Ingredients / Essences

• Organic / Health Food

• Seafood

• Snacks

• Soft Drinks

Tableware & Hospitality Supplies

• Cleaning & Laundry

• Displayware, Tableware & Accessories

• Foodservice / Catering Supplies

• Lobby Equipment

• Guestroom Amenities

Kitchen Equipment &Catering Supplies

• Beverage Processing / Dispensing Equipment

• Food Preparation / Cooking / Processing Equipment

• Foodservice / Catering Equipment

• Packaging Equipment & Materials

• Refrigeration Equipment & Storage Systems

Hospitality Technology

• Catering / Retail Systems

• Consultancy / Management Services

• Fire & Security Systems

• Hotel / Guest Service Systems

• In-room Technologies

• Property Development & Management

• Restaurant Technologies

ProWine ASIA@ HOFEX

Meat@ HOFEX Food

& Drinks

Strong Industry Support & Extensive Promotions

A comprehensive line-up of promotional campaigns is available to our exhibitors to ensure their products and

messages reaches the largest targeted audience and build successful leads. With huge support from the industry,

HOFEX connects you to Asia's key food and hospitality players.

• Chinese Cuisine Institute of Vocational Training Council

• Hong Kong Bakery & Confectionery Association Ltd

• Hong Kong Bar & Club Association

• Hong Kong Bartenders Association

• Hong Kong Chefs Association

• Foodservice Consultants Society International (FCSI) - Asia Pacific

• Hong Kong Sommelier Association

• Hong Kong Tourism Board

• Hong Kong Wine Chamber of Commerce

• Hospitality Industry Training & Development Centre of Vocational Training Council

• Lan Kwai Fong Association

• Singapore Hotel Association

• The Club Managers' Association of Hong Kong

• WACS - World Association of Chefs Societies

• 廣州地區酒店協會• 廣州市越秀區食品商會 and more..

Prominent Supporting Organisations

• AsiaHORECA

• Asian Hotel and Catering Times

• Bar Talk

• Cru Magazine

• Decanter

• Drinks World Asia

• Grocery Trade Magazine

• HOTEL Magazine (USA)

• Openrice Hong Kong

• Pasticceria Internazionale

• PRC Magazine

• PuntoIT

• Spirito diVino Asia

• Supermarket News

• Supper Magazine

• Tasting Kitchen

• Thta's PRD

• Today's Baking

• Toque N Wok

• Wine Now Monthly

• 21food.cn

• 食品商務網

• 進口食品網

• 咖啡沙龍

• 中國飯店

• 廣州日報

• 採購雜誌

• 酒典

and more…

Key Media Partners:

WebsiteExhibitor profiles and products can be browsed on

HOFEX website, with online pre-registration system

opens in January 2019.

Direct MailingA series of promotional materials (e.g. Buyer’s

Invitation, Advance Buyer’s Guide & Show Reminder)

sent to over 50,000 regional industrial buyers.

E-newsletterThe show e-newsletters reach over 80,000 databases

with more than 30 issues throughout the year.

E-invitation is also available for exhibitors to send out

a customised version to their clientele.

Social MediaVisitors can get hold of the market news and details of

our significant events on Facebook, WeChat and

LinkedIn.

Snapshot of Promotional Campaigns

TelemarketingA professional telemarketing team makes contact

with potential buyers directly to invite them to come

to the show.

VIP / Prestigious Buyer’s Group Nomination VIP / Visitor confirmation letters will be sent

automatically to potential buyers nominated by

exhibitors.

Trade Magazine, Newspaper and Online MediaAdvertisement and editorials in the leading

hospitality, restaurant, catering and retail magazines;

and web banners across leading industry websites.

HOFEX is the destination to learn, networking and gain market

insight. Each edition, there are a wide range of world-class events

staged during the four-day show, playing host to your targeted

audience in every possible angle.

Fascinating Events

Hong Kong International Culinary ClassicsHong Kong International Culinary Classic (HKICC) is a prestigious cooking

competition endorsed by the World Association of Chefs' Societies

(WACS). Over 900 contestants from across the world will compete

head-to-head, showing their polished skills and advanced

knowledge for a chance of winning the coveted title.

Mixed Barista Arts A revolutionary barista competition launched at HOFEX 2017 – Mixed

Barista Arts (MBA) has impressed the industry with its innovative

competition method, which tests the hands-on technique of

competitors in areas including grinder assembly, knowledge of

roasted coffee beans by country, and latte art skills.

ACE Awards – Asian Catering Equipment Awards The prestigious ACE Awards distinguish excellent, first-rated and

outstanding equipment and to further promote the idea of sustainable

catering within the industry and beyond.

Allworld Open CupAllworld Open Cup (AOC) is an iconic bartending competition in Asia.

Contestants from multiple countries and regions will show off their flair

bartending moves, creativity, knowledge and skills in mixology.

Wine ForumWorld-renowned Masters of Wine will be leading a series of the

educational and informative seminars to share their insights on the

upcoming trends, the foresight of Asia wine industry and how do we

enter this massive emerging market.

Space OnlyUS$480/m² (min. 18m²)

Premium PackageUS$570/m² (min. 18m²)

A B

Exhibiting Packages

Various sponsorship programmes are on offer

to enhance your company visibility and

networking opportunities, so you can stand out

from your competitors and draw more traffic to

your stand. Sponsorship opportunities include,

but not limited to, visitor lanyard, show bag,

souvenir, cyber kiosk, VIP lounge and onsite

competitions. Just give us a call for more

details!

SponsorshipOpportunities

Walk-on PackageUS$530/m² (min. 9m²)

Overseas Representatives

Contact Us

Organiser: UBM HKES 17/F China Resources Building,

26 Harbour Road, Wanchai, Hong Kong

+852 2804 1500 Ms Abby Cheung [email protected]

Southeast Asia Co-ordinator 10 Kallang Avenue

#09-15 Aperia Tower 2Singapore 339510

+65 6233 6777 Ms Aileen Low [email protected]

Worldwide Co-ordinator 240 Blackfriars Road,

London SE1 9UF, United Kingdom

+44 20 7560 4309 Ms Fiona Murray (Food & Drinks) Mr Martyn Cox (Equipment) [email protected]

Australia & New ZealandExport Solutions Level 2, 151 Main Street, OSBORNE

PARK, WA 6017, Australia +61 8 92010331 Mr Philip Litton / Ms Nurziah

Masagoes [email protected] /

[email protected]

Algeria & MoroccoOplink Algeria Cite Fougerous Groupe Scolaire,

16000 Bouzareah, Alger, Algeria +213 663 040924 Mr Chakib Kouidri [email protected]

Austria Gesell & Co GesmbH & Co KG Sieveringerstrasse 153 A-1190

Vienna Austria +43-1320 5037 Mr Walter Gesell [email protected]

ChinaBeijing Bunch Exhibition Services Ltd Room 501/B1, Thunis Development

Building, No 11 Huixin East Street, Chaoyang District

+86 10 64823808 Mr Yang Ou [email protected]

Belgium & LuxembourgJanine Heneine Koning Leopold III Laan 22/101,

B-3001, Heverlee, Belgium +32 16 40 80 97 Ms Janine Heneine [email protected]

Cyprus & GreeceSuricom Consultants Ltd J.F Kennedy Avenue, PO Box

53184, Limassol 3301, Cyprus +357-2558 9418 Ms Demetra Chrysostomou [email protected]

Czech Republic ARETO CZ s.r.o Trzni 818, Blovice 336 01, Czech

Republic +420 371 522 055 Mr Miroslav Sykora [email protected]

FrancePromessa 3, rue de la Louviere, BP 37,

Rambouillet Cedex, F-78512, France +33 1 34 57 11 93 Ms Lucie Deiana [email protected]

GermanyBalland Messe-Vertrieb GmbH Vogelsanger Weg 45a, Koln,

D-50858, Germany + 49 221 948 6450 Mr Moritz Flebbe [email protected]

Gulf Cooperation CouncilCaspian Event Management FZ LLC Sh. Zayed Road, Shatha Tower,

Office 2514, Dubai Media City, Dubai UAE

+971 4 458 99 00 Mr Medgi Taghiyev [email protected]

HungaryBD-Expo GmbH Maros u, 12/b, Budapest, H-1122,

Hungary +36 1 346 0273 +36 20 977 9953 Ms Silvia Mate [email protected]

IndiaMSZ Consultants [email protected]

IndonesiaPT. Surya Media Muliatama (SMM) JL. Zamrud XVI, Block A 11/23, Puri

Permata Complex, Puri Kembangan, Daerah Khusus, Ibukota Jakarta 11610, Indonesia

+62-21 569 49 629 Mr Hendri Bunardy Foe [email protected]

ItalyOrganizzazione Vittorio Caselli Srl Via Magenta 19, Florence 50123, Italy +39 055 284 292 Ms Paola Caselli (Food) / Mr Andrea

Caselli (Equipment) [email protected] /

[email protected]

JapanEMS Inc 3- 49-16-102, Daita, Setagaya,

Tokyo 155-0033, Japan +81 3 6751 0090 Mr Yoshiomi Okamoto [email protected]

KoreaIPR Marketing Group (Food & Drink) #201 KWTC, 159-1 Samsungdong,

Kangnamgu, Seoul, Korea (135-729) +82 2 551 7101 Ms Karen Kim [email protected]

KoreaExmacom Co Ltd (Equipment & Supplies) A-1107 (H Business Park), 25

11-Gil, Beobwon-ro, Songpa-gu, Seoul, Republic of Korea

+82 2 414 2921 Ms Kelly Ko [email protected]

Mexico, Central & South AmericaFeriasAlimentarias.com SAGL Oficina para las Americas, Av. Forest

1438 C1427CEY Buenos Aires, Argentina

+54 11 5217 8232 Ms Cecilia Rodriguez Di Sanzo [email protected]

MalaysiaKyo Exh Connections Lot 5-03A, Cheras Plaza, No 11,

Jalan Manis 1, Taman Segar, Cheras, 56100 Kuala Lumpur, Malaysia

+60 1229 277 61 Ms Phoebe Kyo [email protected]

NetherlandsNederlandse Export Combinatie /Netherlands Export Combination Zielhorsterweg 53, Amersfoort,

NL-3813 ZX, Neverlands +31 33 433 0131 Ms Sylvia van Dam [email protected]

Philippines ExpoFairs Management Corp. 168 Hillside st., Brgy. Pasadena, San

Juan City 1500, Metro Manila, Philippines

+63 2 238 2260 / +63 2 899 9587 Ms Jeanne Dela Cruz [email protected]

PolandEltar Tesna Elzbieta Garibaldiego 4/18a, 04-078

Warsaw Poland +48 22 617 33 23 Mr Beata Kamieniec [email protected]

PortugalWalter & Cia., Lda. Largo de Andaluz, 15-3., Dto-4,

1050-004, Lisboa, Portugal +351 213 556 254 +351 916 650 303 Mr Hans Walter [email protected]

Russia, CIS & Baltic CountriesKingsBurg Expo Office 57, 12a, Bankovskaya Str

236022, Kaliningrad, Russia +7 4012 376 882 +9 311 857 82 12 Ms Tatyana Shaposhnikova [email protected]

South AfricaCatalyze - International Events 241 Nicholson Road, Glenwood

Durban, 4001, South Africa +27 31 205 33 96 +27 747 888 147 Mr REX Bowden [email protected]

SpainNatalia Barzano Pje. Foraste, 11-13 Bjos 3a,

Barcelona 08022, Spain +34 934 189 400 +35 606 990 559 Ms Natalia Barzano [email protected]

SwitzerlandThe Exhibition Coach Bilker Strasse 32, Dusseldorf

D-40213, Germany +49 211 8693 1460 +49 173 231 0090 Ms Gabi Schwager [email protected]

TaiwanEuroasia Exhibition Services Co Ltd 8F-3, No 206, Sec.2, Nan Chang

Road, 100 Taipei Taiwan +886 2 8369 3616 / 0921 083773 Ms Connie Lee [email protected] /

[email protected]

ThailandExpo Inter Co., Ltd. (EIC) 18/44 Kallapaphruek Road,

Bangkhae, Bangkok, 10160 Thailand +66 9 5353 8459 / +66 84 366

6030 Ms Thanyalak Khamkamphon (Ann) [email protected]

Tunisia & LibyaInternational Trade & Negotiation

Company 16, Rue De L'Attarche 2080, Ariana

Sup. Tunisia +216 21 00 00 15 Mr Islem Louati [email protected]

TurkeySelten Ulus Fuar Ve Aks Tic. Ltd Sti Cemal Sururi Cad., Halim Meric Is

Merkezi No: 15/19 Mecidiyekoy, Istanbul 34394, Turkey

+90 212 212 49 88 Ms Selten Hasdal [email protected]

USA & CanadaOak Overseas Ltd 112 Cabarrus Avenue East,

Concord, North Carolina 28025, USA

+1 704 837 1980 Mrs Michele Zichy-Aiken [email protected]

VietnamVietnam International Expo Services 19M Nguyen Huu Canh, Ward 19,

District Binh Thanh, HCMC +84 8 3840 4148 Mr Allen Tran [email protected]