Top Banner
At Asian Paints, we thrive on colour. For over six decades, we have brought colour, across the spectrum, into the homes and hearts of millions of consumers around the world. The 10th edition of India’s pioneering colour forecast, ColourNext 2013, is the outcome of a journey across India to gauge changing dynamics of consumer behaviour that define a decor direction. Curated by design experts across India, it is based on an in-depth study of societal, lifestyle and design trends in the last year, and how these affect colour choices. Our select panel’s intuitive insight and aesthetic flair synthesize these directions for us to come up with the key colour trends for the year.
132

Asian Paints CN13 LookBK V4 Compiled

Jan 20, 2016

Download

Documents

vkklaw
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Asian Paints CN13 LookBK V4 Compiled

At Asian Paints, we thrive on colour. For over

six decades, we have brought colour, across the

spectrum, into the homes and hearts of millions

of consumers around the world.

The 10th edition of India’s pioneering colour

forecast, ColourNext 2013, is the outcome

of a journey across India to gauge changing

dynamics of consumer behaviour that define

a decor direction. Curated by design experts

across India, it is based on an in-depth study of

societal, lifestyle and design trends in the

last year, and how these affect colour choices.

Our select panel’s intuitive insight and aesthetic

flair synthesize these directions for us to come up

with the key colour trends for the year.

Page 2: Asian Paints CN13 LookBK V4 Compiled

A PALETTEOF STORIESFOR THE YEARTO COME...

Page 3: Asian Paints CN13 LookBK V4 Compiled

Break away, wash your spirit cleanin a place where the only sound is silence.

In nature’s inventions nothing is lackingand nothing is superfluous.

Androgyny is not trying to managethe relationship between the opposites;it is simply flowing between them.

- JUNE SINGER

All you need to discover infinite possibilitiesis the simple magic trick of shifting perspectives.

The future is like a mansion with room upon room upon room crammed with all sortsof fascinating things. All we have to do is open the door and enter.

Page 4: Asian Paints CN13 LookBK V4 Compiled

A pause stimulates an individual’s needfor a  quiet sojourn  with the self. In a tranquil space that reverberateswith meaning and touches the spirit,one can immerse oneself in contemplation and introspection. The momentary stillness  restores  one’s emotional andinternal rhythm.  What follows is a senseof harmony, restoration and rejuvenation.

The state of silence leads us inwards.

Page 5: Asian Paints CN13 LookBK V4 Compiled
Page 6: Asian Paints CN13 LookBK V4 Compiled

Layers of colour tones symbolize the emotional transition that the mind goes through. While soft whites and beiges create a placid,light and clean mood, deep contemplative blue-greys evoke a sense of stillness.

L105

8561 9457

0942CRYSTAL PEAK

OAK LEAF PASTEL GREY

DAYBREAK

Page 7: Asian Paints CN13 LookBK V4 Compiled

8247 8270

8267 8215

WHALE COVE INK GREY

SENSIBILITY LAVENDER ROSE

Page 8: Asian Paints CN13 LookBK V4 Compiled

It is in your power to withdraw yourself whenever you desire.Perfect tranquility within consistsin the good ordering of the mind,the realm of your own. - MARCUS AURELIU

Page 9: Asian Paints CN13 LookBK V4 Compiled
Page 10: Asian Paints CN13 LookBK V4 Compiled
Page 11: Asian Paints CN13 LookBK V4 Compiled

The life of man in every parthas need of harmony and rhythm.- PLATO

Page 12: Asian Paints CN13 LookBK V4 Compiled
Page 13: Asian Paints CN13 LookBK V4 Compiled

Be struckby a thought.

Page 14: Asian Paints CN13 LookBK V4 Compiled
Page 15: Asian Paints CN13 LookBK V4 Compiled

The cool,clear waters of peaceflow into the mind.

Page 16: Asian Paints CN13 LookBK V4 Compiled
Page 17: Asian Paints CN13 LookBK V4 Compiled

Drift away.

Page 18: Asian Paints CN13 LookBK V4 Compiled

Turn down,switch off,float.

Be.

Page 19: Asian Paints CN13 LookBK V4 Compiled
Page 20: Asian Paints CN13 LookBK V4 Compiled

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Pockets of Silence space differently. Mix and match to create your own colour play across walls, furnishings and accessoriesto complete the look.

Page 21: Asian Paints CN13 LookBK V4 Compiled

01

02

03

04

05

06

L105

0942

8267

CRYSTAL PEAK

DAYBREAK

SENSIBILITY

8561

9457

8247

8270

8215

OAK LEAF

PASTEL GREY

WHALE COVE

INK GREY

LAVENDER ROSE

< LE

AD P

ALET

TE

< SU

PPO

RTIN

G P

ALET

TE

Page 22: Asian Paints CN13 LookBK V4 Compiled
Page 23: Asian Paints CN13 LookBK V4 Compiled

Sacred spacescan be createdin any environment.- CHRISTY TURLINGTON

01COLOUR PLAY

L105

8267

CRYSTAL PEAK

SENSIBILITY

8215LAVENDER ROSE

Page 24: Asian Paints CN13 LookBK V4 Compiled
Page 25: Asian Paints CN13 LookBK V4 Compiled

This,

you and the

present moment

Page 26: Asian Paints CN13 LookBK V4 Compiled
Page 27: Asian Paints CN13 LookBK V4 Compiled

Discover

something

hidden

within.

06COLOUR PLAY

9457

8270

PASTEL GREY

INK GREY

L105CRYSTAL PEAK

Page 28: Asian Paints CN13 LookBK V4 Compiled

Listento the soundsof silence.

- SIMON AND GARFUNKEL

Page 29: Asian Paints CN13 LookBK V4 Compiled
Page 30: Asian Paints CN13 LookBK V4 Compiled

Soft surf and shifting sand sets the mood for “Pockets of Silence”.

Candles lit in small brass containers that glow and reflect light.

Shells collected during walks on quiet beaches find their place in a ceramic bowl.

Light casting shadows on natural stone floors.

Page 31: Asian Paints CN13 LookBK V4 Compiled

Uncluttered and simple lifestyle choices lead one to a peaceful mind.

Fabrics that aresoft and naturaland become one with your form.

Hand blown glass and simple mirrors add luminescenceto spaces.

Page 32: Asian Paints CN13 LookBK V4 Compiled
Page 33: Asian Paints CN13 LookBK V4 Compiled

The raw beauty of local, indigenous materials,their singular textures and natural hues,informs this palette. A sophisticated aesthetic,it reflects the sensibilities of that rare individual- well traveled, exposed to and appreciativeof different cultures, but with a creative expression that is uniquely his own.

Taste of Earth brings to life the vibrant world this individual is a part of: a community thriving with imagination in an environment tactile and rich with varying textures and surfaces. When kindred spirits collaborate with their separate skills and an eclectic array of elements the creative output is original, subdued and eloquent.

Page 34: Asian Paints CN13 LookBK V4 Compiled

95288768 UNDER GROUNDWILD WEST

Top Coat 8459RAW COTTON

Apex Duracast CrossTex Vertical scratch

8472WILD MUSHROOM

Royale Play Stucco Cobbled

Page 35: Asian Paints CN13 LookBK V4 Compiled

This is a refined and nuancedcolour vocabulary that relies bothon textures and shades for impact.

Earthy tones of natural materials,muted and basic hues all flowinto each other reflecting theirsubtle interplay.

9454ARCTIC SHADOW

4181

MO

OD

Y M

ARO

ON

8638INNER BARK

Royale Play Stucco Marble

7469REEF GREEN

Royale Play Stucco Marble

Page 36: Asian Paints CN13 LookBK V4 Compiled

Seasonswhen yellow leaves fallon ourshoulders.- THIRD WORLD

Page 37: Asian Paints CN13 LookBK V4 Compiled
Page 38: Asian Paints CN13 LookBK V4 Compiled

Craft is handed down to us.

We touch it and pass it on.

The way a story is told.

Page 39: Asian Paints CN13 LookBK V4 Compiled
Page 40: Asian Paints CN13 LookBK V4 Compiled

We make with our handsnot to create perfectionbut to pass ona little bit of our soul.

Page 41: Asian Paints CN13 LookBK V4 Compiled
Page 42: Asian Paints CN13 LookBK V4 Compiled
Page 43: Asian Paints CN13 LookBK V4 Compiled

Touch and feel

and taste

the pulse of life.

Page 44: Asian Paints CN13 LookBK V4 Compiled

Colour PlayCombinations of lead and accentcolours in various proportionscan be used to style each Taste of Earthspace differently. Mix and matchto create your own colour playacross walls, furnishings andaccessories to complete the look.

Page 45: Asian Paints CN13 LookBK V4 Compiled

01

02

03

04

05

06

< LE

AD P

ALET

TE

< SU

PPO

RTIN

G P

ALET

TE

8472

8638

7469

Top Coat 8459

WILD MUSHROOM

INNER BARK

REEF GREEN

RAW COTTON

Royale Play Stucco Cobbled

Royale Play Stucco Marble

Royale Play Stucco Marble

Apex Duracast CrossTex Vertical scratch

9528

9454

8768

UNDER GROUND

ARCTIC SHADOW

WILD WEST

4181MOODY MAROON

Page 46: Asian Paints CN13 LookBK V4 Compiled

My coloursare of the sandand sky, thesun baked earth

04 COLOUR PLAY

8638INNER BARK

Royale Play Stucco Marble

9528

8768

UNDER GROUND

WILD WEST

Page 47: Asian Paints CN13 LookBK V4 Compiled
Page 48: Asian Paints CN13 LookBK V4 Compiled
Page 49: Asian Paints CN13 LookBK V4 Compiled
Page 50: Asian Paints CN13 LookBK V4 Compiled

COLOUR PLAY01

... originality consists in returning to the origin.

- ANTONIO GAUDI

Top Coat 8459RAW COTTON

Apex Duracast CrossTex Vertical scratch

9528UNDER GROUND

Page 51: Asian Paints CN13 LookBK V4 Compiled
Page 52: Asian Paints CN13 LookBK V4 Compiled

On earth there is no heaven, but there are pieces of it.- JULES RENARD

Page 53: Asian Paints CN13 LookBK V4 Compiled
Page 54: Asian Paints CN13 LookBK V4 Compiled

Unglazed artist ceramics in colours of dust and earth.

Objects likecandle standsmade fromroughly carvedsun bleachedwhite wood.

Straw mats, reed baskets and summer hats are the choice of woven textures.

Hand spun threadin vermillion and crimson lying in a wooden platteradd pure colourto a table.

Page 55: Asian Paints CN13 LookBK V4 Compiled

Vegetable dyed home textiles are the key to earthy colour palettes.

Seeds and stones are nature’s sculptures - they mimic the colours of earth on the walls of this space.

Page 56: Asian Paints CN13 LookBK V4 Compiled
Page 57: Asian Paints CN13 LookBK V4 Compiled

Gender Blender celebrates a liberal worldthat makes room for every kind of gender identity.Boring stereotypes are giving way to thrivingself expression no longer bogged down bya strict gender based colour or style code.Androgyny seems to be the new name of the game.In this freer world, individuals are wearing theirpersonalities on their very stylish sleeves withpanache and confidence. Striking experiments withcolour, form, materials are the order of the day.A harmony of contrasts characterizes thissophisticated colour arrangement.

Express yourself!

Page 58: Asian Paints CN13 LookBK V4 Compiled

8054

8253

7895

7430

7999

RASPBERRY SOUFFLE

RAVEN SONG

TONS OF SUN

DREAMSCAPES

ORANGE SILK

Page 59: Asian Paints CN13 LookBK V4 Compiled

This is a lively and edgy palette where iridescent hues segue seamlessly into more muted tones reflecting the creation of balance between two distinct ideologies. Thus green blends beautifully with an unexpected purple and the unusual colourwash finish is an interesting twist. Blues, pinks and yellows provide adventurous and striking contrasts.

Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

8763MOCCASIN

Page 60: Asian Paints CN13 LookBK V4 Compiled

A marriage of oppositesa plan of the soulso that in each of ustwo powers preside,one male, one female.- VIRGINIA WOOLF

Page 61: Asian Paints CN13 LookBK V4 Compiled
Page 62: Asian Paints CN13 LookBK V4 Compiled
Page 63: Asian Paints CN13 LookBK V4 Compiled
Page 64: Asian Paints CN13 LookBK V4 Compiled
Page 65: Asian Paints CN13 LookBK V4 Compiled

Followyour spirit.

Page 66: Asian Paints CN13 LookBK V4 Compiled

Tell the worldyou are a one-of-a-kind creation who came here to experience wonder and spread joy.- VICTORIA MORAN

Page 67: Asian Paints CN13 LookBK V4 Compiled
Page 68: Asian Paints CN13 LookBK V4 Compiled

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Gender Blender space differently. Mix and match to create your own colour play across walls, furnishings and accessoriesto complete the look.

Page 69: Asian Paints CN13 LookBK V4 Compiled

01

02

03

05

06

< SU

PPO

RTIN

G P

ALET

TE

< LE

AD P

ALET

TE

Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

8763

8054

7430

7999

7895

8253

MOCCASIN

RASPBERRY SOUFFLE

DREAMSCAPES

ORANGE SILK

TONS OF SUN

RAVEN SONG

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

04

Page 70: Asian Paints CN13 LookBK V4 Compiled
Page 71: Asian Paints CN13 LookBK V4 Compiled

01COLOUR PLAY

In me

there is a universe

that I have a life time

to explore.

Base 8198 ORCHID PLUM

Base 8198 ORCHID PLUM

Top 9271 HERBAL GREEN

Top M708 PACIFIC LAGOON

8054

7999

7895

RASPBERRY SOUFFLE

ORANGE SILK

TONS OF SUN

Royale Play Colourwash Non Metallic

Royale Play Colourwash Iridescent

Page 72: Asian Paints CN13 LookBK V4 Compiled
Page 73: Asian Paints CN13 LookBK V4 Compiled

harmony

of contrasts

Page 74: Asian Paints CN13 LookBK V4 Compiled
Page 75: Asian Paints CN13 LookBK V4 Compiled

The most important kind of freedom

is to be what you really are.

You trade in your reality for a role.

You give up your ability to feel,

and in exchange, put on a mask.

- JIM MORRISON

04COLOUR PLAY

8054

7999

RASPBERRY SOUFFLE

ORANGE SILK

Base 8198 ORCHID PLUMTop M708 PACIFIC LAGOON

Royale Play Colourwash Iridescent

8763

8253

MOCCASIN

RAVEN SONG

Page 76: Asian Paints CN13 LookBK V4 Compiled
Page 77: Asian Paints CN13 LookBK V4 Compiled

Peel off the labels,erase the wordsand that’s whenthe fun begins.

Page 78: Asian Paints CN13 LookBK V4 Compiled

Rich dessert servedin monogrammedantique plates.

Choose berry coloured personal acessories for a complete genderblender look.

Antique goldcandelabra in acluster addan air of oldworld luxury.

Page 79: Asian Paints CN13 LookBK V4 Compiled

Glass birds andanimal heads - The wild things appear in all forms withinthese stylish spaces.

Animal print isfound in every formand material - frombags in zebra to bedthrows in leopard.

Red glass is a‘must have’ - It canbe a chandelier ora fruit bowl.

Page 80: Asian Paints CN13 LookBK V4 Compiled
Page 81: Asian Paints CN13 LookBK V4 Compiled

Upcycle celebrates this lively culture that not only animates design with new and humorous twists but is also an important facet in an earth friendly, progressive outlook. The antithesis of the use and dispose mindset, upcycling sees objects reappearing like old friends in new, exciting forms. The fact that they retain traces of their old lives makes these products all the more quirky and enjoyable as both past and presentreside in them.

Recycle. Repurpose. Reuse. Give something old new life.

Page 82: Asian Paints CN13 LookBK V4 Compiled

319

324

9198

CARROT REDFRUITY ORANGE

WINDSOR BLUE

8658

QU

ARRY

STO

NE

9521 CLAY

PU Palette

PU Palette

Page 83: Asian Paints CN13 LookBK V4 Compiled

Sepia tones, old metal and wood finishes symbolize objects that have come down from older times. These are accented with brighter, glossier shades to complete the idea of a snazzy makeover. The result is a contemporary, offbeat colour palette.

8653

9287

7879

M8337 Royale Play Dune Drizzle

WINDSOR BLUE

CAFFEINE

FARM WASH

NATURAL TINGE

Page 84: Asian Paints CN13 LookBK V4 Compiled
Page 85: Asian Paints CN13 LookBK V4 Compiled

Take an idea,turn it around,place it sideways,back to front,upside down – play!

Page 86: Asian Paints CN13 LookBK V4 Compiled
Page 87: Asian Paints CN13 LookBK V4 Compiled
Page 88: Asian Paints CN13 LookBK V4 Compiled

You would haveto be half mad to dream me up.- ALICE IN WONDERLAND

Page 89: Asian Paints CN13 LookBK V4 Compiled

You would haveto be half mad to dream me up.

Page 90: Asian Paints CN13 LookBK V4 Compiled

A tiny shift of the lens

is all that is needed

to extract something

new out of something old.

Page 91: Asian Paints CN13 LookBK V4 Compiled
Page 92: Asian Paints CN13 LookBK V4 Compiled

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Upcycle space differently. Mix and match to create your own colour play across walls, furnishingsand accessoriesto complete the look.

Page 93: Asian Paints CN13 LookBK V4 Compiled

01

02

03

04

05

06

M8337

7879

8653

NATURAL TINGE

CAFFEINE

9521

9287

9198

324

319

8658

CLAY

FARM WASH

WINDSOR BLUE

FRUITY ORANGE

CARROT RED

QUARRY STONE

< SU

PPO

RTIN

G P

ALET

TE

< LE

AD P

ALET

TE

PU Palette

PU Palette

Royale PlayDune Drizzle

Page 94: Asian Paints CN13 LookBK V4 Compiled
Page 95: Asian Paints CN13 LookBK V4 Compiled

04COLOUR PLAY

The storyof stuffis the storyof us.

7879

8653

NATURAL TINGE

CAFFEINE

319

9198

CARROT RED

WINDSOR BLUE

PU Palette

Page 96: Asian Paints CN13 LookBK V4 Compiled
Page 97: Asian Paints CN13 LookBK V4 Compiled
Page 98: Asian Paints CN13 LookBK V4 Compiled
Page 99: Asian Paints CN13 LookBK V4 Compiled

05

I paint objectsas I think them,not as I see them.- PABLO PICASSO

7879

8653

NATURAL TINGE

CAFFEINE

9521

9198

CLAY

WINDSOR BLUE

8658 QUARRY STONE

COLOUR PLAY

Page 100: Asian Paints CN13 LookBK V4 Compiled

There’s never just one way,

but multiple.

The thrill is in discovering

that multiplicity.

Page 101: Asian Paints CN13 LookBK V4 Compiled
Page 102: Asian Paints CN13 LookBK V4 Compiled

Wooden clothesclips hold photoson wire frames.

Tennis and squash racquets de-guttedmake funmirror frames.

Old keysattached with metal rings toa wire meshlamp shade.

Reused vinyl fabricas upholstery for seats from your first car-that now work as sofas.

Page 103: Asian Paints CN13 LookBK V4 Compiled

Paper rolled in to straws and glued together to make bird sculpture

Old magazines strapped together on a wooden tray with a cushion on top makes a great stool.

Old watch movements studded withRhinestones can make precious jewelry.

Grow plants in your old gum boots - remember to put a hole in the side to drain water!

Page 104: Asian Paints CN13 LookBK V4 Compiled
Page 105: Asian Paints CN13 LookBK V4 Compiled

With every technological breakthroughour human capabilities and potentialget more enhanced. Technology hasnot just become physically smaller and mobile it is more intuitively integratedwith our lives. We no longer conducta one sided operational relationship with cumbersome tools but enjoy a two way interaction. The idea that technologyis becoming an extension of us is becoming more of a reality.

It is a brave new world.

Page 106: Asian Paints CN13 LookBK V4 Compiled

SILVER SILHOUETTE

Base 8229 BURNT MALT

Base 8568 INDIAN SPICE

9480WASHED STEPS

8245

9516

466

TAR ROAD

FRESH FUEL

PURE LINEN

PU Palette

PU Palette

Royale Play Brushing Iridescent

Royale Play Textile Crushed Silk

Top 9454 ARCTIC SHADOW

Top1 8591 LAZY BROWNTop2 8580 MEMORIES

Page 107: Asian Paints CN13 LookBK V4 Compiled

7823

5117

ITALIAN OLIVE

BLUSHING ROSE

Technology with its human faceis what inspires this chromatic expression. Thus dynamic neons and gadgety greys are softened by gentle and nurturing pinks and flesh tones. Vivid, organic greens complete the palette, symbolizing as they do the throb of life.

Page 108: Asian Paints CN13 LookBK V4 Compiled

Lorem ipsum dolor sit amet, consectetur

Page 109: Asian Paints CN13 LookBK V4 Compiled
Page 110: Asian Paints CN13 LookBK V4 Compiled
Page 111: Asian Paints CN13 LookBK V4 Compiled

The universeis not made of atoms;it’s made of tiny stories.

Page 112: Asian Paints CN13 LookBK V4 Compiled

Dream lofty dreams,and as you dream,so you shall become. - JAMES ALLEN

Page 113: Asian Paints CN13 LookBK V4 Compiled
Page 114: Asian Paints CN13 LookBK V4 Compiled

]>

Page 115: Asian Paints CN13 LookBK V4 Compiled

R

R

]

u

I am now obsessed with

the technology of the body.

I think it’s the most

technologically literate thing

that we have.

- WAYNE MCGREGOR

Page 116: Asian Paints CN13 LookBK V4 Compiled

Colour PlayCombinations of lead and accent colours in various proportions can be usedto style each Human space differently. Mix and match to create your own colour play across walls, furnishingsand accessoriesto complete the look.

Page 117: Asian Paints CN13 LookBK V4 Compiled

SILVER SILHOUETTE

Base 8229 BURNT MALT

Base 8568 INDIAN SPICE

01

02

03

04

05

06

9480WASHED STEPS

7823

8245

9516

466

5117

ITALIAN OLIVE

TAR ROAD

FRESH FUEL

PURE LINEN

BLUSHING ROSE

< SU

PPO

RTIN

G P

ALET

TE

< LE

AD P

ALET

TE

PU Palette

PU Palette

Royale Play Brushing Iridescent

Royale Play Textile Crushed Silk

Top 9454 ARCTIC SHADOW

Top1 8591 LAZY BROWNTop2 8580 MEMORIES

Page 118: Asian Paints CN13 LookBK V4 Compiled

04 COLOUR PLAY

Base 8229 BURNT MALTRoyale Play Brushing Iridescent

Top 9454 ARCTIC SHADOW

9516FRESH FUEL

5117BLUSHING ROSE

Page 119: Asian Paints CN13 LookBK V4 Compiled
Page 120: Asian Paints CN13 LookBK V4 Compiled
Page 121: Asian Paints CN13 LookBK V4 Compiled

What if?

Why?

Why not?

Exciting questions all.

Page 122: Asian Paints CN13 LookBK V4 Compiled

06 COLOUR PLAY

Base 8229 BURNT MALT

9480WASHED STEPS

466PURE LINEN

PU Palette

Royale Play Brushing Iridescent

Top 9454 ARCTIC SHADOW

8245TAR ROAD

Page 123: Asian Paints CN13 LookBK V4 Compiled
Page 124: Asian Paints CN13 LookBK V4 Compiled
Page 125: Asian Paints CN13 LookBK V4 Compiled

Any scienceor technology whichis sufficiently advancedis indistinguishablefrom magic.- ARTHUR C. CLARKE

Page 126: Asian Paints CN13 LookBK V4 Compiled

Creating nets of light from reflective metal surfaces.

Voids withinform create surfaces from negative spaces.

Stainless steel in organic forms.

The design of a light or vase inspired by the human cell.

Page 127: Asian Paints CN13 LookBK V4 Compiled

Futuristic grids of light channeled through touch.

Colours reflect in amazing ways inside these convex metal surfaces.

Diffused light from seamless moon like globes.

Page 128: Asian Paints CN13 LookBK V4 Compiled

INDIA’S FOREMOST COLOUR TREND FORECAST

Page 129: Asian Paints CN13 LookBK V4 Compiled

COLOURNEXT 2013INDIA’S FOREMOST COLOUR TREND FORECAST

A true trendsetter, Asian Paints ColourNext was widely held asbeing ahead of its time when it was first introduced in 2003. In its10th edition today, it is recognized across the design community forits inspiring trend forecasts for the upcoming year.

THE MAKING

DISCOVERING THE INDIAN CONSUMER

Every year, ColourNext brings together designers and design thinkers,including architects, sociologists and advertising professionals,around India. The select panel collectively studies changing consumerbehaviour to map trend stories that translate into an expertly curatedspectrum of colours.

Central to trend forecasting at Asian Paints is insightful exploration ofconsumer behaviour and its impact on decor choices. ColourNext is anamalgam of this understanding and the sophisticated aesthetic of theeminent panel. The result: a fresh colour vocabulary that inspires newdesign and reveals emerging consumer segments.

THE PROCESS

The ColourNext team begins by looking for clues to the evolving trendsin design and consumer choices. They sift through the gamut of media,explore contemporary design spaces and talk with relevant people from sociologists and anthropologists to design thinkers, trendforecasters and media professionals.

The resulting databank is then presented to select designers acrossIndia who brainstorm over colour associations. They generate a rangeof colour stories and themes that reflects the moods of the year.

The colour stories are then shared with established industry leadersand design experts chosen by the Asian Paints colour marketing team,who further distill the most inspirational themes for the year ahead.

It is this high degree of engagement of the best creative and marketingminds over an extended period of time that gives ColourNext itsdefinitive edge.

Page 130: Asian Paints CN13 LookBK V4 Compiled

THE PEOPLE

CULTURAL, MEDIA & TREND EXPERTS

Priyadarshini Rao • Shalini Mehta • Shalini Sud • Sharmila KatreAjay Shah • Nonita Kalra • Mahesh Dattani • Suresh VenkatReema Moudgil • Susan Vishwanathan • Deval Kartik • Bhavani Gibbu Rasika Batra • Sashwati Banerjee • Ayesha Kagal • Harsh Srivastav

CREATIVE STUDIO WORKSHOPS

DESIGN DOYENS & NEWSMAKERS

Nrupen Madhvani • Harilein Sabarwal • Kurnal Rawat • Susmita Das PalNitesh Mohanty • Sarita Sundar • Ajoy Advani • Annkur KhoslaSheetal Jayaraj • Patricia Sumod • Mridula Sharma • Savita Rana • Vishal Rawlley • Roshan Singh • Tripat Kalra • Gaurav Jai Gupta • Srishti BajajRajat Tuli • Rahul Anand • Ruchita Madhok • Sameer Kulavoor • Rujuta Shah • Debanjan Nandy • Baarish Date • Nirav Shah • Pratima KhadkeRam Sinam • Prashant Singh • Tapen Singh Jeet • Ashwini DeshpandeSukhmani Minar Lamba • Anshu Arora Sen • Aparna Narsihmhan • Aparna Ranjan • Paras Bairoliya • Nida Mahmood • Sarthak Sengupta • Sahil Bagga • Shivani Gaurav • Isabelle Sood • Sonal Verma

STYLE LEADER PANELS

Nrupen Madhvani • Aradhana Nagpal • Sukant Panigrahy • Manoviraj Khosla • Abhijit Bansod • Arati Singh • Sheetal Sudhir • Neha ChauhanEktaa Aggarwal • Elizabeth John Mathew • Ashwini Deshpande • Mrudul Pathak • Sarita Sundar • Sonal Sancheti • Meera Dabir • Roheena Nagpal Lipika Sud • Sonali Bhagwati • Ritu Nanda

FUTURE GENIUSES

National Institute of Fashion Technology, DelhiNational Institute of Fashion Technology, MumbaiNational Institute of Fashion Technology, Bangalore

Page 131: Asian Paints CN13 LookBK V4 Compiled

Contribute to the ColourNext 2014 processWrite to us at [email protected]

www.asianpaints.com/colournext

Page 132: Asian Paints CN13 LookBK V4 Compiled