Asian paints

Corporate Social Responsibility by

About the company:

Began as a partnership firm in 1942 by four friends Became corporate force and India's leading and

Asia’s second largest paint company and is market leader since 1967

Manufactures wide range of paints for Decorative and Industrial use

Has turnover of Rs.155.34 billion Operates in 19 countries and has 26 paint

manufacturing facilities in the world, servicing consumers in over 65 countries

What is and Why Corporate Social Responsibility ?

Form of corporate self regulation integrated into business model

Embrace responsibilities for impact of its activities on environment, consumers, employees, community, stakeholders and all other members of public interest

Proactively promote public interest by encouraging community growth and development and voluntarily eliminating practices that harm the public sphere

Honoring of triple bottom line- People, Planet, Profit

CSR by Asian Paints:

Approaches Corporate Social Responsibility (CSR) from the perspective of being a responsible corporate citizen

Identified projects primarily in areas of Education, Vocational training, Health care and Water conservation

CSR activities by Asian Paints: (Education) Importance of education as a powerful means to

reduce poverty and social inequality Committed to promoting access to quality education

particularly for disadvantaged communities This is done by- Adoption and infrastructure development of schools Provision of educational resources to students Supporting the needs of differently-abled children Providing computer hardware and software for

smart classes Coaching assistance for competitive examinations Training girls in self defense techniques

Mobile vans for education programmes Workshops to enhance soft skills Setting up libraries Scholarships for higher education

Educational programmes aims to support every stage of a child’s educational cycle including developing infrastructure for schools, programmes on healthy living, engaging with students and parents to help build better communities

Adopted 'Arpan', a centre which supports the needs of differently-abled children

Renovated ve schools and improved the kitchens to support the government's ‘Mid-Day Meal’ scheme

‘Scrap-to-School’ project entailed repurposing waste wooden pallets into over 1,500 school benches which were then donated to government schools

Partnered with NGO Magic Bus, to deliver focused learning programme to leverage games and sporting activities to promote child/youth development

Apex School is an initiative to provide quality infrastructure and access to learning resources to local schools and encourage students to complete their education and develop skill sets that will improve their employability

CSR activities by Asian Paints: (Vocational Training) Committed to providing vocational training to

improve skills in the unorganized sector Asian Paints Colour Academy equipped with modern

facilities, provides vocational training to unskilled youth on basic and specialized painting techniques to enable them earn a decent living

Providing vocational and skill based training to painters, applicators, carpenters and workers, to enhance their employability and improve their livelihoods

Partnered with National Skills Development Corporation to provide technical know-how, prepare training content and deliver training modules

CSR activities by Asian Paints: (Healthcare) Deliver facilities to communities and other

sections of society in form of primary health care support through diagnosis and treatments, promoting preventive healthcare, building awareness about sanitation and providing monetary support, setting up and managing rehabilitation centers, medical camps, creating awareness through various programs, etc.

This is done by- Primary healthcare support Free medical camps for rural communities Setting up of rehabilitation centres

Development of hospital labs Provision of mobile medical units and ambulances Implementing sanitation projects Awareness programs for communities on health and

hygiene Ongoing program ‘Safar’ improves health and

awareness among truck drivers Providing access to safe drinking water Periodic medical check-ups and diagnosis camps Partnered with local organizations to help build

toilets and improve sanitary conditions

Support the project and are directly involved in its structuring, location selection, customization, execution and awareness building sessions to educate beneficiaries on proper maintenance

Partnership with the NGO HelpAge India, Asian Paints spearheaded the Mobile Medical Unit (MMU), which involves moving dispensary manned by a qualied doctor, pharmacist and a social worker. Medicines and diagnostic tools are dispensed in rural villages that lack access to basic healthcare facilities

CSR activities by Asian Paints: (Water Conservation) Providing support and infrastructure at each stage of water

conservation, water preservation, water re-charge and waste water treatment

Optimize water consumption by implementing range of water conservation projects, waste water treatment, reusing process water and water recharging initiatives at all manufacturing facilities

This is done by- Awareness on water conservation in schools and nearby

villages Installation of roof top rainwater harvesting and recharge

systems in village communities and schools Promoting integrated watershed development in areas

around manufacturing locations Water recharge through de-silting of lakes

Partnered with FORCE, an NGO, to implement urban rainwater harvesting solutions and build water recharging structures in and around Kasna

Partnered with International Crops Research Institute for the Semi-Arid Tropics on an integrated watershed management project in six villages around Patancheru plant.

Conclusion:

Asian Paints has taken many great initiatives that has benefited the society at large by means of Corporate Social Responsibility

Proved themselves that they not only do business for profits only as they contribute to society too where they exist

Other new modern initiatives is on its way to tackle traditional problems faced by people and society

Group No-12

Group MembersAkash Ranjan

Patra Mayank Aggarwal

Shubham Gurjar Adeel Uddin

Thank You