Asia Triple Helix Society Summer Seminar/Conference Proceedings

Asia Triple Helix Society

Summer Seminar

Date: 25 June2014

Venue: Daegu Exhibition & Convention (EXCO),

KOREA

Hosts

- The Korean Association for Public Administration (KAPA) (http://www.kapa21.or.kr)

Organizers

- The Asia Triple Helix Society (ATHS) (http://asia-triplehelix.org/)

- National Unification Research Institute of Yeungnam University

(http://uni.yu.ac.kr/index.jsp)

Sponsors

- The IMC (http://www.theimc.co.kr/)

- Treum (http://treum.com/)

- CyberEmotions Research Center of YeungNam University (http://cerc.yu.ac.kr)

- Korea Appraisal Board (http://www.kab.co.kr/)

Contact

Prof. Han Woo Park at [email protected]

Dr. Shin-Il Moon at [email protected]

http://asia-triplehelix.org/

https://www.facebook.com/groups/asiatriplehelix/

Program Overview

Panel 1: Social Media, Big Data,& North Korea Chair: Daehyeon Nam (UNIST)

Time(incl

uding five-

minute

Q&A)

Title Speaker Respondents /

Note

10:00

– 10:45

Big Data, Big Brother, and

Social Science

Professor Ralph

Schroeder (Oxford

Internet Institute)

Keynote Speech

10:45 –

11:10

Understanding Wedge-Driving

Rumors Online during a Political

Crisis: Insights from Twitter

Analyses during South-North

Korean Saber Rattling 2013

K. Hazel Kwon,

(Arizona State

University), C. Chris

Bang, (SUNY-

Buffalo), &H. R.

Rao(SUNY-Buffalo)

Yon Soo Lim

(HongikUniversity

),&Leo D. Kim

(TREUM)

11:10-

11:35

Mapping Interpersonal Risk

Communication networks:

Some Evidences from Twitter

Users in the 2013 North Korea

Nuclear Test

Kyujin Jung

(University of North

Texas), &Han Woo

Park (YeungNam

University)

Sungjoon Lee

(CheongjuUniversi

ty), &Yon Soo

Lim

(HongikUniversity

)

11:35 –

12:00

The effect of Facebook boredom

and anxiety on Facebook

discontinuance: A latent variable

examination

In Ho

Cho(YeungnamUniv

ersity)

Seung-Hwan Jeon

(Hannam

University),&Jang

Hyun Kim

(DGIST)

12:00 –

13:30 Lunch Reception (Sponsored)

13:30 –

13:55

Predicting Individual’s

Willingness to Self-Censor

Political Expression

in Online Networked

Environment

K. Hazel Kwon

(Arizona

StateUniversity),

Shin-Il Moon

(Myongji

University),

&Michael A.

Stefanone (SUNY-

Buffalo)

Haejung Kim

(UNT),&Sungjoon

Lee (Cheongju

University)

13:55 –

14:20

Linking Emergency

Management Networks to

Disaster Resilience

Minsun

Song(Florida State

University),

&Kyujin Jung

(University of North

Texas), &Richard C.

Feiock(Florida State

University)

Se Jung Park

(Georgia State

University)

Panel 2: Corporate Helix & Entrepreneur University

Chair: Professor Ralph Schroeder (Oxford Internet Institute)

14:20 –

15:05

Big Data and the Triple Helix - a

bibliometric perspective

Professor

Martin Meyer (Kent

Business School)

Keynote Speech

15:05 –

15:30

Technological Catch-Up and the

Role of Universities: South

Korea's Innovation-Based

Growth Explained through the

Corporate Helix Model

Myung Hwan Cho

(Konkuk University)

Martin Meyer

(UniversityofKent)

, Woo-Sung Jung

(POSTECH),

&Sung WookChoi

(BusanHuman

Resources

Development

Institute)

15:30 –

16:00 Break

16:00-

16:25

Triple Helix Interaction: The

Case of Spin-off Firms and the

University

Marina

vanGeenhuizen

(Delft, NL),

MozdhehTaheri(Delf

t, NL), Danny

Soetanto(Lancaster,

UK), & Qing

Ye(Delft, NL)

Ki-Seok Kwon

(Hanbat National

University),Sungso

o

Hwang(Yeungnam

University),&Yon

g-Gil Lee

(InhaUniversity)

16:25 –

16:50

University-Industry

Collaboration Policy in Korea:

Public policy implementation

and implication, 2003-2013

Mun Su

Park(University of

SUNY Korea), Tae-

Sik Park (National

Research Foundation

of Korea, NRF),

&SeungOukJeong

(POSTECH)

Pieter Stek (TU

Delft), &IlyongJi

(KOREATECH)

16:50–

17:15

The More Social Cues, The Less

Trolling? An Empirical Study of

Online Commenting Behavior

Daegon Cho(Pohang

University of

Science and

Technology),

&Alessandro

Acquisti (Carnegie

Mellon University)

Nakwon Jung

(Seoul Womens

University)

Panel: Social Media, Big Data, & North Korea

Chair: Daehyeon Nam (UNIST)

Keynote speech (duration: 45 Min including Q&A)

Professor Ralph Schroeder

MSc Programme Director and Senior Research Fellow,

Oxford Internet Institute, University of Oxford, UK

Bio:

Ralph Schroeder is Professor and director of the Master's degree in Social Science of the

Internet at the Oxford Internet Institute. Before coming to Oxford University, he was

Professor in the School of Technology Management and Economics at Chalmers University

in Gothenburg (Sweden).Heis the author of six books, editor and co-editor of four volumes,

and has published more than 100 papers on virtual environments, Max Weber, sociology of

science and technology, e-Research and other topics. He has been Principal Investigator or

Co-Investigator on more than a dozen projects funded by Swedish, UK, EU and US funding

bodies.He has interests in virtual environments, social aspects of e-Science, sociology of

science and technology, and has written extensively about virtual reality technology. His

current research is mainly related to e-science.

Big Data, Big Brother, and Social Science

<Abstract>

The most prominent uses of big data have been in the analysis of social media. A number of

studies have analysed social influence, gatekeeping, the spread of information, and the like.

This research advances social scientific knowledge in powerful ways, but it behoves us to ask

about the consequences. Some have expressed fears about the ability to manipulate behaviour

using this research. What this concern overlooks is that the sources of big data are limited:

the data are tied to the platforms from which they are derived, and to the uses of these

platforms. Once the powerfulness of analysing these sources is exhausted, the ability of

advancing knowledge by means of computational tools will also wane. Hence we can also put

the manipulations of behaviours into context: they are almost invariably tied to commercial

social media, which will use the insights of big data analyses for marketing and the like.

Governments, too, may use interactions via social media to shape public behaviour. Social

scientists, on the other hand, are primarily interested in advancing knowledge about

information and communication behaviours, not influencing it. This argument, which will be

supported with a number of social science examples, enables us to reflect critically on the

alleged threatening nature of big data – and its limits.

Understanding Wedge-Driving Rumors Online during a Political Crisis: Insights from

Twitter Analyses during South-North Korean Saber Rattling 2013

K. Hazel Kwon, Ph.D., Arizona State University

C. Chris Bang, M.A., SUNY-Buffalo

H. R. Rao, Ph.D., SUNY-Buffalo

<Abstract>

Whenever an unexpected political crisis happens, citizens are exposed to and generate

vast amounts of information, of which a nontrivial portion intends merely to attack or blame

others. Unfortunately, it often appeals convincingly to some audiences in spite of its

suspicious veracity. Such unverified hateful communication as “wedge-driving (WD)”

rumors. Studying WD rumors helps understand social relational structures within a

community, the community’s social capital, the source of collective sub-consciousness

underlying intergroup hostility, and spontaneous public opinions rather than those predefined

by opinion leaders. This study attempts to understand WD rumor characteristics by

identifying persuasion strategies, emphasized cultural values, and target individuals/groups,

in the context of 2013 North Korea nuclear in South Korea. We take advantages of Twitter

data for a few reasons: Popularity of the Twitter service; aggregation of different information

sources from a larger web space as well as messages made within the Twitter system; the

archival of ephemeral informal communication. We randomly re-sample a few thousand

unique tweets from the rank-ordered raw dataset based on retweet popularity, manually code

to identify WD rumors, conduct semantic network analysis for systematic representations of

narrative structures, and statistically test effects of textual factors on the success of WD

rumor propagation.

Respondents: Yon Soo Lim (Hongik University), Leo D. Kim (TREUM)

Mapping Interpersonal Risk Communication networks:

Some Evidences from Twitter Users in the 2013 North Korea Nuclear Test

Kyujin Jung (Dept. of Public Administration, University of North Texas)

Han Woo Park (Dept. of Media & Communication, YeungNam University)

<Abstract>

In the era of Web 2.0, managing risk communication on social networking sites has

increasingly become crucial and complicated issues in the field of homeland security. The

response to the 2013 nuclear test in North Korea was largely based on a coordinated effort by

Korea’s Ministry of Defense, the United Nations, and many countries from around the globe.

By analyzing risk communication networks emerged from Twitter users for the period from

January 30 to February 24, 2013, this study investigates the way in which citizens’ risk

communication is formulated through social media and how they transmit risk information in

homeland security. Analysis results show the dynamic evolution of risk communication

networks based on influential actors with critical information who played pivotal roles in

distributing this information to other actors.

Respondents: Sungjoon Lee (Cheongju University), Yon Soo Lim (Hongik University)

The effect of Facebook boredom and anxiety on Facebook discontinuance : A latent variable examination.

In Ho Cho (Ph.D., Dept. of Media & Communication, Yeungnam University)

Respondents:Seung-HwanJeon (Hannam University),Jang Hyun Kim (DGIST)

Predicting Individual’s Willingness to Self-Censor Political Expression

in Online Networked Environment

K. Hazel Kwon, Assistant Professor, Arizona State University

Shin-Il Moon* (Corresponding Author), Assistant Professor, Myongji University

Michael A. Stefanone, Associate Professor, SUNY-Buffalo

<Abstract>

The aim of this study is to explore online social network exposure effects on predicting

individual’s willingness to self-censor political expression (WTSC) and political posting

behaviors. The Spiral of Silence theory is applied to the online social network context

wherein three major network characteristics are highlighted including reduced privacy,

integration of multiple social context/relationships, and increased probability of unanticipated

exposure to different opinions. The discussion leads us to propose three possible network

effects—fear of isolation from multiplexed social relationships, incongruence exposure, and

diversity exposure—on WTSC and posting behaviors. Results suggest that diversity exposure

is positively associated with WTSC, which in turn is associated with political posting

behavior online. Interestingly, while fear of isolation from offline contacts increases WTSC,

it has a positive association with actual posting behaviors. We speculate to what extent the

social conformity proposition of the SOS theory should persist online, and call for further

exploration of informational influence as conceptually distinct from normative influence.

Respondents: Haejung Kim (UNT),&Sungjoon Lee (Cheongju University)

Linking Emergency Management Networks to Disaster Resilience

Minsun Song, PhD Candidate

The Askew School of Public Administration and Policy

Florida State University

Kyujin Jung, PhD Candidate

The Department of Public Administration and Management

University of North Texas

Richard C. Feiock, the Augustus B. Turnbull Professor

& the Jerry Collins Eminent Scholar

Director, Local Governance Research Lab

FSU Sustainable Energy & Governance Center

The Askew School, Florida State University

<Abstract>

A few scholars have investigated the nature of organizational resilience, but extant research

has not examined various network strategies within hierarchical and horizontal collaboration

structures. The question of how the structural arrangements for collaboration within

emergency management networks influence disaster resilience remains unanswered. This

study begins to fill this lacuna by analyzing a bonding and bridging strategy for

interorganizational collaboration to determine how these patterns of organizational relations

might enhance the level of organizational resilience in each hierarchical and horizontal

emergency management network. Bonding strategies highlight the importance of trust and

information redundancy to emergency preparedness and response. Bridging strategies capture

the tendency for local actors to seek partners to obtain crucial information and resources

across the region. The results support the study hypothesis that bridging strategies in

hierarchical emergency management networks have a positive effect on the level of

organizational resilience. Neither type of network strategy influenced resilience in horizontal

network structures. The statistical results confirm that the coordinating role of the national

and provincial governments is critical to the building of a resilient community in terms of

interorganizational collaboration, and demonstrate the steering role of the national and

provincial governments with regard to resilience.

Respondents: Se Jung Park (Georgia State University)

Panel: Corporate Helix & Entrepreneur University

Chair: Professor Ralph Schroeder

Keynote speech (duration: 45 Min including Q&A)

Professor Martin Meyer

Kent Business School, University of Kent, Canterbury CT2 7PE, United Kingdom [email protected]

Bio:

Martin Meyer is Director of School, and Professor of Business & Innovation at Kent

Business School. He studied business, economics and sociology at the Universities of

Dortmund (Germany), Uppsala (Sweden) and holds a D.Phil. in Science and Technology

Studies which he obtained from SPRU at the University of Sussex. Martin also worked in the

private sector, for RAND Europe and Technopolis Group. Professor Meyer is well known for

his work on science, technology and innovation as well as the Triple Helix on university-

industry-government relations. He holds visiting appointments at the Birkbeck Centre for

Innovation Management Research, the Centre for Research & Development Monitoring at

KatholiekeUniversiteit Leuven, and SC-Research at the University of Vaasa.He joined Kent

Business School recently from the University of Sussex where he was the Deputy Head of the

School of Business, Management and Economics as well as the founding Head of the

Department of Business and Management. Prior to this, Martin held positions at

KatholiekeUniversiteit Leuven (Belgium), Helsinki University of Technology - now Aalto

University (Finland), the Finnish Institute for Enterprise Management, and Linköping

University (Sweden).

Big Data and the Triple Helix - a bibliometric perspective

<Abstract>

Big data has become the buzz word in recent years. This presentation will present a

bibliometric approach to the topic. We analyze the emergent literature in the field. Our

analysis will offer a general overview of developments and then zoom infocusing on areas of

particular interest. Big data is a topic that is of interest to a multitude of players, be it

government or industry, academics or the public at large. In our analysis we will explore

whether publication activity in certain domains are focused on particular themes. The

presentation concludes with an outlook as to what strongly emergent topics are and explore

the extent to which big data related themes have become visible in scholarly debates.

Technological Catch-Up and the Role of Universities: South Korea's Innovation-Based

Growth Explained through the Corporate Helix Model

Myung Hwan Cho, Ph.D, MPA

Department of Biological Sciences

College of Bioscience and Biotechnology

Konkuk University

Seoul 143-701, Republic of Korea

<Abstract>

Linkages between industry and university have become crucial for knowledge discovery and

driving industrialization within fast-paced global competition and technological evolution.

Studies have often ignored the evolving of universities from an ivory tower to an

entrepreneurial university in the triple helix context of a nation’s technological catch-up to

innovation-based growth, especially in developing countries. This paper illustrates the

transitioning of Pohang University of Science and Technology (POSTECH) and

Sungkyunkwan University (SKKU) to become entrepreneurial universities through the

Corporate Helix Model, where this transformation is made possible by the industry before the

university becomes independent in the triple network interactions between university-

industry-government. POSTECH and SKKU demonstrated divergent routes but convergent

outcomes in technological catch-up during the double helix formation stage. POSTECH has

been one of the top science-technology universities in Asia through the relationship triad it

shares with industry and government after being established by POSCO. SKKU has become

one of the top schools in South Korea while interacting closely with industry and government

to cultivate the efficacy of South Korea’s national innovation system as a result of its

acquisition and intensive investment from Samsung for almost over two decades. The

Corporate Helix model takes into account the university which lacks the resources and

capability to become entrepreneurial and to participate in a nation’s technological catch-up to

innovation-based growth. The cases of POSTECH and SKKU illustrate that a university can

be established or acquired by the industry and through this partnership undergo

transformation to become entrepreneurial.

Keywords: Triple-Helix, Corporate-Helix, University, Industry, Government, POSCO,

Samsung, POSTECH, SKKU

Respondents: Martin Meyer (University of Kent), Woo-Sung Jung (POSTECH),

Sung Wook Choi (Busan Human Resources Development Institute)

Triple Helix Interaction:

Importance of Spin-off Firms’ Networks and the University as Partner

Marina van Geenhuizen, Professor of Innovation and Innovation Policy,

TU Delft, The Netherlands

MozdhehTaheri PhD, researcher, TU Delft, The Netherlands

Danny Soetanto PhD, researcher at University of Lancashire, Lancaster, UK

Qing Ye, TU Delft, The Netherlands

<Abstract>

In the European Union, academic spin-off firms are seen as an important channel for bringing

academic knowledge to market and for improving the entrepreneurial ecosystem in the region.

Their contribution to regional employment creation, however, seems to lag behind

expectations, because most spin-offs do not grow or do not grow substantially. From research

on networks, it is well known that small firms attract resources and develop capabilities in

networking with partners that provide some of the resources enabling growth.Against this

background, we first explore how important networks are in the growth of spin-off firms, and

secondly we explore the importance of the relationships with the major Triple Helix partner,

namely the university. The study draws on a sample of about 100 spin-off firms in Norway

and in the Netherlands.

The paper is structured as follows. First, the specific character of the national innovation

system in the Netherlands and Norway is introduced using various indicators. This is

followed by some theory on networkingthat helps us to understand the role of the actual

networks in building entrepreneurial capabilities and attract resources by spin-off firms, aside

from the starting team. In the empirical part, we estimate the importance of networks in spin-

offs’ growth and specifically the importance of the university in disclosing opportunities for

R&D in spin-off firms. The paper closes with some conclusions and avenues for future

research.

Key words: spin-off firms, networks, entrepreneurial teams, university relationships, growth,

the Netherland, Norway.

Respondents: Ki-Seok Kwon (Hanbat National University), Sungsoo Hwang (Yeungnam

University), Yong-Gil Lee (Inha University)

University-Industry Collaboration Policy in Korea:

Public policy implementation and implication, 2003-2013

Mun Su Park (Dept. of Technology & Society, University of SUNY Korea, The State

University of New York)

Tae-Sik Park (National Research Foundation of Korea, NRF)

SeungOukJeong, Senior Staff Researcher at POSTECH(POSCO Liaison Center)

<Abstract>

This research has a purpose of reviewing the success of UIC and proposing new direction of

future UIC policy. Especially, it focuses on suggesting future progress result and evaluates

government’s UIC policy progress result. Society organizes open innovation system, realizes

the importance of UIC, and puts efforts into economic development. To contribute to

economic development and social innovation through scientific technology, each department

is in the process of promoting varied UIC policy. Universities contribute to accord with

demand in industrial world trend, and they perform various UIC activities including research

and education. Also, UIC is a major element in structure of technology, innovation system,

education region, and etc. Current trend tends to more focus on UIC linkage. Even though the

importance of UIC increases, it’s still fact that UIC’s settlement and proliferation is weak and

hard. Promotion of UIC localized phenomenon in Korea. To promote UIC, advanced

countries try all sorts of inducement policy. In 1980, UICpromotion systems appeared in US

after ‘Bayh-Dole ACT.’ Various legal systems for cooperation study settled down, and it led

promotion in UIC. These transition influenced on new eco-system in the American

Universities supervise their own venture business, and it forms UIC System centrally in

private and state Universities. Since Korea established Industrial Education Promotion Act in

1963, Korea constructed UIC‘s institutional framework under reformation of UIC law.Since

last 10 years, this research has focused on evaluating government’s UICpolicy and proposing

future direction of improvement.

Respondents: Pieter Stek (TU Delft), IlyongJi (KOREATECH)

The More Social Cues, The Less Trolling? An Empirical Study of Online Commenting

Behavior

Daegon Cho (Pohang University of Science and Technology)

Alessandro Acquisti (Carnegie Mellon University)

<Abstract>

We investigate how online commenting behavior is affected by different degrees of

commenters' anonymity and identifiability. We focus on commenters' likelihood of using

offensive language as function of their endogenous choice to post comments on news sites

using accounts not associated with social networking sites, pseudonymous accounts

associated with social networking sites, or real name accounts associated with social

networking sites. We construct a model that accounts for commenters' choice of an account

type and their subsequent likelihood of including offensive language in comments. Using

bivariate probit estimation to account for endogeneity, we apply the model to a unique set of

data consisting of over 75,000 comments attached to news stories collected from a variety of

South Korean news sites. We find that usage of accounts from social networking sites is

associated with lower occurrence of offensive language in commenting, relative to usage of

accounts not linked to social networking sites. Furthermore, we find that the usage of real

name accounts is associated with lower occurrence of offensive language relative to usage of

pseudonym accounts.

Respondents: Nakwon Jung (Seoul Womens University)