Thursday 31 May 2012 Pullman Hotel Co-Hosts Asia Markets – Best Distribution Channels Chair: Paul Yeo, General Manager Tourism Operations – Tourism New Zealand Mark Frood International Market Development Manager – Auckland International Airport John Farrell Area Director Sales and Marketing, NZ and South Pacific – Accor Garrick Emms Marketing Consultant – New Zealand Lodge Association
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Asia Markets Best Distribution Channels · Asia Markets – Best Distribution Channels Chair: Paul Yeo, General Manager Tourism Operations – Tourism New Zealand Mark Frood International
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Thursday 31 May 2012 Pullman Hotel
Co-Hosts
Asia Markets – Best Distribution Channels Chair: Paul Yeo, General Manager Tourism Operations – Tourism New Zealand
Mark Frood
International Market Development Manager – Auckland International Airport
John Farrell
Area Director Sales and Marketing, NZ and South Pacific – Accor
Garrick Emms
Marketing Consultant – New Zealand Lodge Association
NZ HOTEL INDUSTRY CONFERENCE ASIA MARKETS – BEST DISTRIBUTION
TRENDS
A Portfolio Approach to Market Prioritisation
Australia
China
USA
UK
Germany
Japan
SEA
Canada
France
Scandinavia
India
Hong Kong
Taiwan
Korea
Eastern Europe
South America
Remainder of
Western Europe
Overall Visitor Numbers are rising Western long haul markets struggle, most of South East Asia continues to thrive, and Au
remains up
Top ten
markets Visitor numbers
Total
Trend
(YOY)
Australia 1,161 3.7%
UK 216 -3.0%
USA 184 -3.6%
China 168 29.8%
Japan 67 -19.0%
Germany 63 -2.8%
Korea 54 -14.4%
Canada 49 1.0%
Singapore 39 26.4%
Malaysia 38 61.1%
Total 2,616 3.9% Source: International Visitor Arrivals YE Apr 2012
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
20
00
20
01
20
02
20
03
20
04
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09
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12
Arr
iva
ls
Arrivals - All Markets
Australia
NZ’s fastest growing markets remain in Asia Future projections indicate China and Singapore will lead with the highest growth
Expected FY13
normalised
growth
<0%
High +>10%
Length of Stay -
Holiday
5 days +>20 days
China
Singapore
France
Canada
Korea
Germany
USA
UK
Malaysia
Size of bubbles
represents
arrivals in NZ
But holiday stay days tell a slightly different story Top5: Au, UK, Ger, US, Fr (China #6)
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
YE Apr 2000
YE Apr 2001
YE Apr 2002
YE Apr 2003
YE Apr 2004
YE Apr 2005
YE Apr 2006
YE Apr 2007
YE Apr 2008
YE Apr 2009
YE Apr 2010
YE Apr 2011
YE Apr 2012
Tota
l Sta
y D
ays
Total Stay Days - HolidayTop 10 Markets
Australia
United Kingdom
Germany
United States of America
France
China
Canada
Netherlands
Japan
Korea
Visitor arrivals (all) by region Oceania leads for Arrivals with reasonable growth. Asia presents a big opportunity
1,303,276
487,216 450,420
266,492
50,728
4%
8%
1%
-1%
12%
-5%
0%
5%
10%
15%
20%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Oceania Asia Europe Americas Africa and the
Middle East
Vis
ito
r A
rriv
als
Regional Visitor Arrivals and Growth All markets
Visitor Arrivals (all)
Year on Year Growth
Source: International Visitor Arrivals YE Apr 2012
Stay days (all) by region Oceania leads for stay days while Europe sits in second place ahead of Asia which has
been hit hard by Japan and Korea
Source: International Visitor Arrivals YE Apr 2012
16,099,016 15,595,300
10,229,112
5,800,468
1,483,936
-1.1%
4.1%
-1.1% -1.5% -4.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Oceania Europe Asia Americas Africa and the
Middle East
Sta
y d
ay
s
Regional Visitor Stay Days and Growth All markets
Stay Days (all)
Year on Year Growth
A CLOSER LOOK AT CHINA
Chinese Arrivals
Chinese arrivals have seen solid growth over the last decade.
Source: Statistics New Zealand – International Travel and Migration