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Asia in the eyes of Europe Report on media analysis Case : Flanders Belgium
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Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

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Page 1: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

Asia in the eyes of EuropeReport on media analysis Case : Flanders Belgium

Page 2: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

1 IntroductionBelgium: Wallonia and Flanders

A sia in the eyes of Europe (case Flanders)

Page 3: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

1 IntroductionUsed media sources

- : Quality np. 355.000 readersIdeology: to make the complex reality reachable.

: Quality np. 265.000 readersIdeology: to stay progressive, open-minded and independent

: News bulletin on state televisionObjective

A sia in the eyes of Europe (case Flanders)

Page 4: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

2 Volume of newsAbsolute numbers

Percentage(%)

De Standaard 146 57,03

De Morgen 99 38,67

VRT Journaal 11 4,30

Total 256 100

A sia in the eyes of Europe (case Flanders)

57%39%

4%

Total coverage of Asia (13 weeks)

De StandaardDe MorgenVRt Journaal

Page 5: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

2. 1 Average coverage of Asia

A sia in the eyes of Europe (case Flanders)

11.23

7.62

0.85

Average coverage per weekDe Standaard De Morgen VRT Journaal

Page 6: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

3 Distribution of sources3.1 Distribution according to int and dom sources for the newspapers

A sia in the eyes of Europe (case Flanders)

24.00

64.00

12.00

De StandaardInt sourcesDomestic SourcesN/A + unknown

5.00

64.00

31

De MorgenInt SourcesDomestic SourcesN/A+ unknown

Page 7: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

3.1 Distribution according to int and dom sources for the news bulletin

A sia in the eyes of Europe (case Flanders)

0

63.64

36.36

VRT:Int Sources Domestic Sources N/A+ unknown

Page 8: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

3.2 % of the most frequent news agencies against the total coverage of Asia (np)

A sia in the eyes of Europe (case Flanders)

6.16 6.16

De StandaardBelga (Local news wire)

Handelsbald (Non-local newswire) 5.00

1.00

De Morgen

De Tijd (Local news wire)Handelsblad, Bloomberg,

Page 9: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

3.2 % of the most frequent news agencies against the total coverage of Asia

11

VRT JournaalDomestic

A sia in the eyes of Europe (case Flanders)

Page 10: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

4 Distribution of the foci of domesticity for nps

A sia in the eyes of Europe (case Flanders)

19.87

30.46

17.88

31.79

De StandaardAsia World (3rd)Regional Local

36.5431.73

12.50

19.23

De MorgenAsia World (3rd)Regional Local

Page 11: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

4 Distribution of the foci of domesticity for nb

A sia in the eyes of Europe (case Flanders)

35.71

14.29

21.43

28.57

VRT JournaalAsia World (3rd) Regional Local

Page 12: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

5 Distribution of degree of centrality (nps)

A sia in the eyes of Europe (case Flanders)

6.16

32.88

60.96

De StandaardMain Secondary Minor

16.16

38.38

45.45

De MorgenMain Secondary Minor

Page 13: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

5 Distribution of degree of centrality (nb)

A sia in the eyes of Europe (case Flanders)

36.36

18.18

45.45

VRT JournaalMain Secondary Minor

Page 14: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6 Distribution of the locus of evaluation for nps

A sia in the eyes of Europe (case Flanders)

13.70

54.11

32.19

De StandaardNegative Neutral Positive

14.14

59.60

26.26

De MorgenNegative Neutral Positive

Page 15: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6 Distribution of the locus of evaluation (nb)

A sia in the eyes of Europe (case Flanders)

25.00

50.00

25.00

VRT JournaalNegative Neutral Positive

Page 16: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

7 Overall framing newspapers

A sia in the eyes of Europe (case Flanders)

41.10

34.97

18.40

2.45 1.84 1.23

De Standaard%

33.03

38.53

20.18

3.67 2.75 1.83

De Morgen%

Page 17: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

7 Overall framing news bulletin

A sia in the eyes of Europe (case Flanders)

9.09

27.27

63.64

Economics Social Affairs Politics

VRT Journaal%

Page 18: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

8 Subframing economy (nps)

A sia in the eyes of Europe (case Flanders)

40.51

15.19

24.05

13.92

3.80 2.53 0 0

De Standaard%

33.33

16.67 19.05

14.29

2.38

7.14 7.14

0

De Morgen%

Page 19: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

9 Sub-Subframing economy

A sia in the eyes of Europe (case Flanders)

31.17

5.19

28.57

7.79 9.09 6.49

1.30

10.39

De Standaard%

30.95

4.76

23.81

4.76 4.76 4.76

9.52

16.67

De Morgen%

Page 20: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

10 Actor representation10. 1 Asia/Asian (nps)

A sia in the eyes of Europe (case Flanders)

82.89

2.63 0.66 5.92

3.29 -

3.29 0.66 0.66

De StandaardPercentages (%)

85.05

0.93 -3.74 5.61

-4.67

- -

De MorgenPercentages

Page 21: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

10 Actor representation10. 1 Asia/Asian (nb)

A sia in the eyes of Europe (case Flanders)

76.92

15.38

7.69

0

Percentages

VRT JournaalAsia South East Asia South Asia others

Page 22: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

10 Actor representation10. 2 Asian organisations (nps)

A sia in the eyes of Europe (case Flanders)

1.37

5.48

ASEAN ASEM APEC ADB

De StandaardPercentages (%)

5.05

ASEAN ASEM APEC ADB

De MorgenPercentages (%)

Page 23: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

10 Actor representation10. 2 Asian organisations (nb)

A sia in the eyes of Europe (case Flanders)

27.27

ASEAN ASEM APEC ADB

VRT JournaalPercentages (%)

Page 24: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

11 Metaphors

Asian tigers

Asian giants

A sia in the eyes of Europe (case Flanders)

Asian growth

Page 25: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

12 Visual imagery12. 1 Political frame

A sia in the eyes of Europe (case Flanders)

Page 26: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

12 Visual imagery12. 2 Social frame

A sia in the eyes of Europe (case Flanders)

Page 27: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

12 Visual imagery 12. 3 Economic frame

A sia in the eyes of Europe (case Flanders)

Page 28: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

Dutch Belgium

A sia in the eyes of Europe (case Flanders)

Page 29: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

1 Volume of news

A sia in the eyes of Europe (case Flanders)

41.10

34.97

18.40

2.45 1.84 1.23

De Standaard%

33.03

38.53

20.18

3.67 2.75 1.83

De Morgen%

63.64

9.09

27.27

politics economics socialaffairs

VRTpercentages

Page 30: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

2 Distribution of sources

A sia in the eyes of Europe (case Flanders)

15.25

67.80

16.95

Political frame Int sources Domestic Sources

N/A + unknown

15.53

62.14

22.33

Social frameInt sources Domestic Sources

N/A + unknown

15.60

63.30

21.10

Economic frameInt sources Domestic Sources

N/A + unknown

Page 31: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

3 Distribution of the foci of domesticity

A sia in the eyes of Europe (case Flanders)

42.86

12.70

23.81

20.63

Political frameAsia World (3rd) Regional Local

16.82

34.58

21.50

27.10

Economic frameAsia World (3rd) Regional Local

27.88 27.88

12.50

31.73

Social frameAsia World (3rd) Regional Local

Page 32: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

4 Distribution of degree of centrality

A sia in the eyes of Europe (case Flanders)

16.95

35.59

47.46

Political frameMain Secondary Minor

11.54

37.50

50.96

Economic frameMain Secondary Minor

9.80

30.39

59.80

Social frameMain Secondary Minor

Page 33: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

5 Distribution of the locus of evaluation

9.62

38.46

51.92

Economic frameNegative Neutral Positive

A sia in the eyes of Europe (case Flanders)

11.48

19.67

68.85

Political frameNegative Neutral Positive

18.63

60.78

20.59

Social framenegative neutral positive

Page 34: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6 Subframing6.1 subframing politics

81.97

18.03

percentages (%)

Subframe Politicsexternal internal

A sia in the eyes of Europe (case Flanders)

Page 35: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6. 1.1 Sub-subframing politics

A sia in the eyes of Europe (case Flanders)

40.68

27.12

6.78 8.47

3.39 3.39 1.69

8.47

Sub-sub framing politicspercentages (%)

Page 36: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6. 2 Subframing social affairs

A sia in the eyes of Europe (case Flanders)

12.15

6.54

13.08 12.15

8.41 9.35

11.21

4.67

15.89

3.74 2.80

percentages (%)

Page 37: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6 Sub-subframing social affairs

A sia in the eyes of Europe (case Flanders)

6.86

11.76

8.82

3.92 2.94

3.92

11.76

13.73

1.96

3.92 2.94 2.94

7.84

1.96 1.96

12.75

%%

Page 38: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6.3 Subframing economics

A sia in the eyes of Europe (case Flanders)

42.31

24.36

15.38

12.82

3.85

1.28

business state of economy finance industry energy trade

Page 39: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

6.3.1 Sub-subframingeconomics

A sia in the eyes of Europe (case Flanders)

34.23

26.13

7.21 6.31 8.11

2.70

8.11

4.50 2.70

percentages (%)

Page 40: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

7 Actor representation7.1 Economic frame

A sia in the eyes of Europe (case Flanders)

91.74

3.67 1.83 1.83 0.92

Asia CentralAsia

South EastAsia

East Asia South Asia

%

0.96

2.88

%

ASEAN ASEM

Page 41: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

7.2 Political frame

A sia in the eyes of Europe (case Flanders)

83.87

3.23 6.45 4.84

1.61

Asia CentralAsia

South EastAsia

South Asia North EastAsia

%

1.69

27.12

ASEAN ASEM

%

Page 42: Asia in the eyes of Europe · 2013-11-26 · 1 Introduction Used media sources - : Quality np. 355.000 readers Ideology: to make the complex reality reachable.: Quality np. 265.000

7.3 Social frame

A sia in the eyes of Europe (case Flanders)

80.95

3.81 7.62

3.81 1.90 0.95 0.95

Asia CentralAsia

SouthEastAsia

SouthAsia

EastAsia

Eurasia WestAsia

%

1.96

ASEM

%