Ashok hotel Bangloare. Presented by- Mr. Adarsh mishra

PRESENTED BY Hari Om Mishra

Guided By: Mr.N.Yadav

Department of mangment study

Dr. Shakuntala Mishra National Rehabilitation

University ,Lucknow

ITDC came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country. The Corporation is running hotels, restaurants at various places for tourists, besides providing transport facilities. The Ashok Institute of Hospitality & Tourism Management of the Corporation imparts training and education in the field of tourism and hospitality. ITDC has a network of eight Ashok Group of Hotels, five Joint Venture Hotels, 1 Restaurant, 11 Transport Units, one Tourist Service Station, 7 Duty Free Shops at airports and seaports and two Sound & Light Shows. Besides, ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of the Department of Tourism. In addition, it is also managing catering services at Western Court, Vigyan Bhawan and Hyderabad House, New Delhi.

Joint Venture Company of ITDC

Name of the Joint Venture Company – Name of the Hotel property

1. Ranchi Ashok Bihar Hotel Corpn. Ltd. – Hotel Ranchi Ashok, Ranchi

2. Utkal Ashok Hotel Corpn Ltd. – Hotel Nilachal Ashok, Puri 3. Donyi Polo Ashok Hotel Corpn Ltd. – Hotel Donyi Polo Ashok,

Itanagar 4. Assam Ashok Hotel Corpn Ltd. – Hotel Brahmaputra Ashok,

Guwahati 5. MP Ashok Hotel Corpn Ltd. – Hotel lake View Ashok, Bhopal 6. Pondicherry Ashok Hotel Corpn Ltd. – Hotel Pondicherry

Ashok, Pondicherry 7. Punjab Ashok Hotel Company Ltd. – Hotel Anadpur

Ashok,Anandpur (incomplete Project)

32

327

Staff distribution

executives

nonexecutives

66

64

41

41

Operations staff

food andbeverages(production)

food andbeverage(services)

engineering

41

25

30

25

20

Sales

tourists

airline crew

corporate

conferences

Category Single(Rs) Double(Rs)

Standard 4500 5000

Executive 5000 5500

Double 6500 6500

deluxe 7500 7500

Presidential suite 17000 17000

Extra bed 500

In order to increase revenue, the market leaders need to use marketing techniques. The following investigation provides suggestions on how to utilize and put it in to operation new strategies to boost sales and in depth marketing plan using primary and secondary sources from within and outside the company. These five star hotels are positioned at the top of themarket, selling high quality product and services at high prices. If hotels can use thes emarketing strategies or tactics, it might well see a change in the interest of customers inhotels. More involvement of the customers in the process of developing can lead to increaes

In today’s situation the concept of strategy is used in business to describe how an organization is going to achieve its overall objectives. Most of organizations have several alternatives for achieving its objective. Strategy is concern with deciding which analternative is to be adopted to accomplish the overall objectives of the organisation.Basically strategy is a comprehensive long term plan.

It tries to answer four main questions.1.Where are we now?2.Where do we want to be?3.How do we get there?4.How do we know we are there

Statement of problemMarket becoming price and quality conscious, Challenges to increase competitiveness to goglobal, to attract customers and maintain Hygiene, quality and cost management are theproblems of hotel industry.Problems face by Hotels customers-1. Substandard facilities and poor infrastructure2.Poor Ambience and Unresponsive staff3.Doubts over the availability and skill of the service provider, it hampering reliability4.Usage of substandard, effective and harmful products by service providers5.Over promise by service providers leading to unmet expectations of the clients

The focused on organized providers in the wellness space reveals several key Problems, a

few of which are influenced by the cost of providing the service, while the rest are

independent of cost:

1. Inherent cost and location advantages of unorganized players leading to strong

2. competition.

3. Price sensitivity of the Indian customers, affected by the limited knowledge about

4. service industry offerings.

5. Significant investment cost and long payback period due to a lag in creating brand

6. credibility and loyalty.

7. Shortage of skilled manpower and rising costs of inputs, rentals, advertising and

8. promotions.

9. Regional differences in the expected wellness service offering, leading to non

10. standardized approach for offerings.

11. To ensuring and deliver high standard in customer’s relationship and experience

12. management.

13. Proper Customer’s survey

OBJECTIVES1. To Find out Quality standard

of product and services.2.To find out promotional strategies3.To analyze study of the competitive position of product/services/brand.