Mar 23, 2016
My portfolio shows a variety of skills that cover both traditional and digital advertising. Its important to try new mediums that connect with todays diverse audience. I understand the demand of personalizing social media and the importance of new emerging trends. I see myself as a creative thinker and can adapt to different roles to be a fresh addition to an advertising team.
Im evans
Honda Fit 01
Tazo Tea 02
Ocoee River 03
Myth Monsters 04
Vegs? for Dinner 05
V8 Splash 06
proof
The Honda Fit is manufactured by the American Honda Motor Company and is a five-door hatchback subcompact car.
Insight: Urban individuals take pride in being unique and being part of the newest trends.
Concept: Develop a fully integrated national campaign that targets urban individuals.
Strategy: The campaign will play off society folklore to convey the all-new Fits fuel efficiency, spaciousness, and safety.
HONDA
01
Client: Honda Fit
Print/Poster Print/Poster
.
Client: Honda Fit
Print/Poster Print/Poster
.
Client: Honda Fit
Online/Microsite
.
HONDA
Honda Apple App Honda drivers can download the Honda App to locate Honda dealerships, schedule car maintance, read tips, and write reviews.
Enter
Rules
hONDA
3G 09:15 AM
Dealerships Maintenance Infofof
STAY UP-TO-DATE ON ALLHONDA NEWS HERE
iHome
hONDA hONDA
ATEATEA ON ALLWS HERE
Enter
Rules
3G 09:15 AM
Dealerships
vehicles or get a price now by viewing the showroom.
Locate Honda Dealers
Visit Website
View Showroom
Home Dealerships Maintenance
vehicles or get a price now by vy vy iewing the showrooom.
Locate Honda Dealers
Visit WebsiWebsiW te
View Showroom
Enter
Rules
3G 09:15 AM
Maintenance
Make an appointment instantly at your nearest authorized Honda dealer. Input your information and chose from a
variety of services.
Browse
Browse
Submit
Name
Phone Number
Service
Date and Time
Vehicle
Honda drivers can download the Honda App to locate Honda dealerships, schedule car maintance, read tips, and write reviews.
Home Dealerships Maintenan
variety of services.
Name
Phone Number
Service
Date and Time
VehiclVehiclV e
Enter
Rules
3G 09:15 AM
Home Dealerships Maintenance Info
i
Read the lastest Honda car care tips to keep your Honda vechicle in great shape. Step-by-step guides for parts
repairs and easy do-it-yourself guides. Chat with other Honda drivers and post reviews.
Honda Car Care Tips
Parts Repair Guide
Reviews & Forums
Client: Honda Fit
Apple AppPartnership/GARMIN
Honda and GARMIN would develop a partnership to give Honda drivers a personalized approach to their GARMIN GPS by replacing the car icon to resemble their Honda car.
.
4FIT
FIT FOR SURVIVAL
444
FIT
FIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVAL
Client: Honda Fit
Interactive Game
The Honda Fit website would feature an interactive game based on the print ads. Their score can then be uploaded on any social media website.
.
Enter
Rules
hONDA
3G 09:15 AM
Home Features Enter Rules
ENTER TO WIN A 2011
Website
FREE FIT
hONDA
Enter
Rules
hONDA
FEATURES
- 160-Watt AM/FM/CD Audio System with 6 Speakers- 16-Inch Alloy Wheels- Rear Stabilizer Bar- Chrome Exhaust Finisher- Body-Colored Underbody Kit
- Fog Lights- Security System- Floor mats
3G 09:15 AM
Features
FREE FIT
Manual Transmission $16, 860Automatic Transmission $17, 710
2011
Website
FEATATA URES
- 160-WaWaW tt AM/FM/CD Audio System with 6 Speak- 16-Inch Alloy Wheels- Rear Stabilizer Bar- Chrome Exhaust Finisher- Body-Colored Underbody Kit
- Fog Lights- Security System- Floor mats
Home Features Enter
FREE FIT
Manual TrTrT ansmission $16, 860Automatic TrTrT ansmission $17, 710
2011
WebsiWebsiW
Enter
Rules
hONDA
ENTER TO WIN A 2011 HONDA FIT
New cars cost money, but who can resist a free car? No one can, that's right. Simply enter the Honda Fit Sweepstakes
It's your chance to win a brand new 2011 Honda Fit.Enter your information below.
Name:Phone:Email:
3G 09:15 AM
Enter
Submit
FREE FIT
FREE FIT
ENTER TOTOT WIN A2011 HONDA FIT
New cw cw ars cost money,y,y but who can resiscan, that's right. Simply ey ey nter the Hon
It's your chance to win a brand newEnter your infofof rmation bel
Name:Phone:Email:
Home Features Ent
FREE FIT
FREE FIT
Enter
Rules
hONDA
By submitting the form, you are accepting terms and you will be automatically entered into the Honda Fit
Sweepstakes. The Honda Fit Sweepstakes is open only for the legal residents of the United States who are at least 18
years of age. These Promotions are void in Puerto Rico. Winners are responsible for collecting the car. No purchase
necessary to play or win the sweepstakes.
3G 09:15 AM
Home Features Enter Rules
Enter
Copyright 2011 Honda Fit Sweepstakes.
FREE FIT
FREE FIT
Client: Honda Fit
Honda Fit Sweepstakes Honda Car Kiosk
The Honda car kiosk will allow people to customize their car and send the information to a Honda dealership. The kiosk will also allow people to interact with the Honda Fit game.
.
02
Tazo's extensive and exotic variety of filter bags, full-leaf, tea lattes, ice and juice bottled teas are found internationally. Tazo tea can be found in over 7,500 Starbucks stores, as well as restaurants, cafes, resorts, grocery, speciality and natural food stores. Tazo artfully blends its tea in Portland, Oregon and purchases only premium quality teas and botanicals from around the world.
Insight: More people are becoming coffee drinkers and stepping into coffee shops.
Concept: Create an event to increase the sales of Tazo Tea at Starbucks by allowing tea drinkers and coffee drinkers to come together and try a variety of tea flavors.
You are cordially invited
for tea timeou are cordially invited
Starbucks and Tazo Tea have the pleasure to invite you to their first annual tea party
on Thursday, September 29th, 2011 at 3:00 p.m. at your nearest Starbucks.
Find out more details at www.tazo.com
September 29th, 2011 at 3:00 p.m. at Starbucks.
Tazo Tea Party
Find out more details at www.tazo.com
the awakening of tea
Client: Tazo Tea
Print/Poster Direct Mailer/Invitation
Postage Stamps Direct Mailer/Envelope
Front
Back
Front
Back
tazo
.com
2011
U.SPOSTAGE
44tazo.com
2011
U.SPOSTAGE
44
Front
You are cordially invitedfor tea time
ou are cordially invitedfor tea time
Starbucks and Tazo Tea have the pleasure to invite you to their first annual tea party
on Thursday, September 29th, 2011 at 3:00 p.m. at your nearest Starbucks.
Find out more details at www.tazo.com
Front
Back
Gift bags will be given away the day of the event with Tazo Tea products and promotional giveaways.
Client: Tazo Tea
Promotional Material/ButtonsPromotional Material/Stickers
Package Design/Gift Bag
As the oldest company on the Ocoee River, they have provided guided whitewater rafting adventures for 35 years. Since 1976, Ocoee Rafting has welcomed everyone to miles of challenging and exciting Class III and IV rapids on one of the countrys premier rivers. Located in the Cherokee National Forest, the Ocoee River flows through a beautiful gorge surrounded by scenic wildlife and natural wonders.
Concept: Develop an advertising campaign that includes social media.
Strategy: Inform the public located in the Southeast region about the action-packed, fun-filled adventures of the Ocoee River.
OCOEE RIVE
R RAFTING
03
OCOEE
Ocoee River Rafting1548 Highway 68Ducktown, TN 37326
OCOCOC E
E RIVE
R RAFTING
1-800-251-4800www.ocoeerafting.com
Ocoee River Rafting1548 Highway 68Ducktown, TN 37326
Client: Ocoee River
Corporate IdentityPrint/Posters
< Boyds Gap
Mikeys >
Lets Make a Deal > < Blue Hole
< Pumphouse
Calahans Ledge >
< Olympic BridgeWhitewater Center >
Best Ledge >< Smiley Face
< Slam Dunk
< Humongous
< Roach Motel
Edge of the World >
The Upper Ocoee
< Grumpys
Gonzo Shoals >< Second Helping
Broken Nose >Slice & Dice > < Washer Machine
Moonshoot >
< Double Suck
Left Right Left >< Roller Coaster
A.K.A. (Double Trouble)
Flipper >< Hollywood Hole
Doldrums >< Tablesaw
Diamond Splitter > < Witches Hole
Slingshot >
< Western Flyer
< PowerhouseHell Hole >
< Cats Pajamas A.K.A. (The Juicer)
The Middle Ocoee
OCOEE RIVE
R RAFTING
The Upper Ocoee River was host to Atlanta's 1996 Summer Olympics Whitewater Events.
The exciting Middle Ocoee whitewater rafting trip
Front Back
< Boyds Ga
Mikeys >
Lets Make a Deal >
Whitewater Center >
Best Ledge >
The Upper Ocoee
The exciting Middle Ocoee whit
Front Back
OCOEE RIVER RAFTING
As the oldest company on the Ocoee River, we have
provided guided whitewater rafting adventures for 33
years. Since 1976 Ocoee Rafting has welcomed you to
miles of challenging and exciting Class III and IV rapids
on one of the countrys premier rivers.
Make your reservations today!
Call 1-800-251-480
or go online
www.ocoeerafting.com
An amazing adventure
is waiting for you.
{{
Your Adventure
begins here.
-Kimberly M. (Dalton, GA)
IT WAS GREAT!
BRING THE FAMILY!
Ocoee R
iver Rafting
1548 Highw
ay 68D
ucktown, T
N 37326
1-800-251-4800
ww
w.ocoeerafting.com
Client: Ocoee River
Direct MailerMisting Outdoor Poster
Client: Ocoee River
Social MediaCanon Partnership
River Rafting and Canon would develop a partnership to promote Canons PowerShot D10 waterproof camera. The winners will be selected at random throughout the rafting season.
.
Myth Monsters
04
Xianju Dayu Arts and Crafts Co., LTD specializes in Voodoo dolls And String Dolls in China. These Voodoo Dolls are handcrafted completely of imported cotton hemp string. The dolls are 4-8 cm with more than 200 different designs. The dolls are also offered in bigger sizes of 15 cm, 25 cm and 35 cm. The dolls are shipped all over the world.
Concept: Develop a campaign that rebrands the Voodoo Dolls line to specialize in certain characters that can be sold in different markets.
Strategy: Myth Monsters would be sold in the United States and based on horror film monsters.
Frankenstein
www.voodoo.com
He is created from various different body parts, he has
yellow skin which "scarcely covered the work of muscles
and arteries beneath", he has lustrous,
flowing black hair and white teeth, he
has a "shrivelled complexion and straight
black lips." Combine these features with
the fact that he is also very tall and the image of a
People are frightened when they see him,
which keeps the monster from making contact with them.
This inability of personal contactand the resulting isolation is what indirectly
drives the monster to his crimes.
FrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankenstein
www.voodoo.comwww.voodoo.comwww.voodoo.com
He is created from various He is created from various different body parts, he has
yellow skin which "scarcely covered the yellow skin which "scarcely covered the yellow skin which "scarcely covered the work of muscles
and arteries beneath", he has lustrous, and arteries beneath", he has lustrous, and arteries beneath", he has lustrous,
flowing black hair and white teeth, he
flowing black hair and white teeth, he
flowing black hair and white teeth, he
has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight
black lips." Combine these features with black lips." Combine these features with
the fact that he is also very tall and the image of a
People are frightened when they see him,
which keeps the monster from making contact with them.
This inability of personal contactand the resulting isolation is what indirectly
drives the monster to his crimes.
Myth Monsterswww.voodoo.com
Centuries ago, under the sands of ancient Egypt, a prince was buried
and his tomb eternally cursed so thatno man would ever again suffer from his evil ways.
But hundreds of years later on a
greedy search for treasure, a group
of archaeologists break the curses seal
on the tomb. Every man vanished
without a trace, leaving behind only a log book with a deadly warning of the legend
and the bloodthirsty scarab beetles.
Myth Monsterswww.voodoo.com
Centuries ago, under the sands of ancient Egypt, a prince was buried
so thatno man would ever again suffer from his evil ways.
But hundreds of years later on a
greedy search for treasure, a group
Centuries ago, under the sands of ancient Egypt, a prince was buried
so thatno man would ever again suffer from his evil ways.
But hundreds of years later on a
greedy search for treasure, a group
of archaeologists break the curses seal
on the tomb. Every man vanished
without a trace, leaving behind only a log book
Mummy
Myth M
onstersM
yth Monsters
Myth Monsterswww.voodoo.com
Centuries ago, under the sands of ancient Egypt, a prince was buried
and his tomb eternally cursed so thatno man would ever again suffer from his evil ways.
But hundreds of years later on a
greedy search for treasure, a group
of archaeologists break the curses seal
on the tomb. Every man vanished
without a trace, leaving behind only a log book with a deadly warning of the legend
and the bloodthirsty scarab beetles.
Centuries ago, under the sands of ancient Egypt, a prince was buried
Centuries ago, under the sands of ancient Egypt, a prince was buried
Myth Monsterswww.voodoo.com
so thatno man would ever again suffer from his evil ways.
But hundreds of years later on a
greedy search for treasure, a group
of archaeologists break the curses seal
on the tomb. Every man vanished
without a trace, leaving behind only a log book
Mummy
But hundreds of years later on a
greedy search for treasure, a group
of archaeologists break the curses seal
on the tomb. Every man vanished
without a trace, leaving behind only a log bookwith a deadly warning of the legend
and the bloodthirsty scarab beetles.
Client: Myth Monsters
Character Story CardPackage Design
.
Myth MonstersMyth MonstersMyth Monsters
He lives under the disguise of an aristocratic count
and lures unsuspecting victims
to his castle in Transylvania, Romania.
Once he captures his prisoners,
Dracula would consume their bloo
d
His prey would not die
in the process, but rather become zombie-like
creatures of the night.
Dracula
and drain their life force.
www.voodoo.com
Frankenstein
Myth Monsterswww.voodoo.com
He is created from various different body parts, he has
yellow skin which "scarcely covered the work of muscles
and arteries beneath", he has lustrous,
flowing black hair and white teeth, he
has a "shrivelled complexion and straight
black lips." Combine these features with
the fact that he is also very tall and the image of a monster is complete.
People are frightened when they see him,
which keeps the monster from making contact with them.
This inability of personal contactand the resulting isolation is what indirectly
drives the monster to his crimes.
Client: Myth Monsters
Character Story CardPackage Design
Social Media
Consumers can interact with other collectors through reporting a #monstersighting on Twitter as they collect or see Myth Monster voodoo dolls.
.
Myth M
onstersM
yth Monsters
#monstersighting
05
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 2 million members and supporters.
Insight: The price of red meat is on the rise. Eating red meat is unhealthy, leading directly to many diseases and illnesses.
Concept: Create a dinner event that shows healthy vegetarian alternatives that are affordable for families living in the Atlanta metro area.
Strategy: Build awareness in the community by developing local events.
Join us for a free dinner. Gift Bags. Recipes. Great Food. RSVP at www.vegsfordinner.com
Join us for a free dinneJoin us for a free dinneJoin us for a free dinnerr. Gift Bags. Recipes. Great Food. Gift Bags. Recipes. Great Food. Gift Bags. Recipes. Great Food.
The price of red meat is on the rise without any sight of a decline in price. Every year in the U.S., more than 27 billion animals are slaughtered for food.
Eating red meat is bad for our health, leading directly to many diseases and illnesses, including heart attacks, strokes, cancer, obesity, and diabetes.
We would like to show healthy alternatives instead of eating a large-based meat diet in the home.
When: September 26th, 2011 Where: The Warren City Club 818 N Highland Ave Atlanta, GA 30306
501 Front St.Norfolk, VA 23510
757.622.PETA
501 Front St.501 Front St.501 Front St.Norfolk, Norfolk, VAAVAV 23510 23510 23510A 23510AA 23510A
Client: Vegs? for Dinner
Print/PosterDirect Mailer
Front Back
Client: Vegs? for Dinner
Print/PosterDirect Mailer
September 26th, 2011
501 Front S
t. N
orfolk, VA
23510757.622.P
ETA
The price of red meat is on the rise without
any sight of a decline in price. Every year in the U.S.,
more than 27 billion animals are slaughtered for
food.
Eating red meat is bad for our health, leading
directly to many diseases and illnesses, including
heart attacks, strokes, cancer, obesity, and diabetes.
In response to animal welfare, health, and ecological
concerns, compassionate people everywhere are
adopting a vegetarian diet.
People for the Ethical Treatment of Animals (PETA),
would like to invite you to a family dinner event to
show the importance of eating healthy.
We would like to show healthy alternatives
When: September 26th, 2011
Join us for a free dinner.
Gift Bags. Recipes. Great Food.
RSVP at www.vegsfordinner.com
instead of eating a large-based meat diet in the home.
501 Front S
t. 501 F
ront St.
501 Front S
t. 501 F
ront St.
Norfolk,
Norfolk,
Norfolk, VV
AAV
AV
23510 23510 23510
A 23510
A
Where: The Warren City Club
818 N Highland Ave
Atlanta, GA 30306
Back
any sight of a decline in price. Every year in the U.S.,
more than 27 billion animals are slaughtered for
food.
directly to many diseases and illnesses, including directly to many diseases and illnesses, including
heart attacks, strokes, cance
In response to animal welfare, health, and ecological
concerns, compassionate people everywhere are
adopting a vegetarian diet.
People for the Ethical
would like to invite you to a family dinner event to
show the importance of eating health
instead of eating a large-based meat diet in the home.
April May June July August September
10th:Visit and build relationships with your local animal abuse shelters at the Atlanta Civic Center
12-4:00 PM
20th: Rally at Georgia Tech in the caf 2-4:30 PM
5th: Rally in the parking lot at the Embassy building at the Art Institute of Atlanta 12-3:00 PM
3rd: Be part of your community and come to Piedmont park to enjoy free vegetarian snacks and fun in the sun. 11-5:00 PM
15th: Meet with local animal abuse shelters to get the word out about the family dinner event. Enjoy fun for the whole family at the Atlanta Humane Society. 10-3:00 PM
20th: Rally at UGA in the caf 2-4:30 PM
-Check your mail for an invitation to the Vegs?
For
Dinner event.
20th: Rally at Georgia Tech in the caf
2-4:30 PM
-Radio PSA to air
-TV talk show appearance on Channel 5 News
15th: Press conference with local media at the Atlanta zoo 12-3:00 PM
-TV commercial PSA to air
26th: Vegs for Dinner event at The Warren City Club
Calendar of Events 2011
UGA in the UGA in the UGA in the UGA in the cafcafcafcafcafcaf222-4:30 PM4:30 PM
2626th: Vegth: Vegs for s for Dinner event Dinner event at The Warren at The Warren at The Warren City CluCity Club
501 Front St.Norfolk, VA 23510
757.622.PETA
Stay up-to-date with events.www.vegsfordinner.com
501 Front St.501 Front St.501 Front St.Norfolk, Norfolk, VVAAVAVVAV 23510 23510A 23510AA 23510A
TITLE: Healthy Vegetarian Alternatives
RELEASE DATE: May 20th, 2011
FIRST FEMALE: WOW, I SPENT MORE ON GROCERIES THIS MONTH BUT I BOUGHT THE SAME PRODUCTS FROM LAST MONTH.
SECOND FEMALE: YEAH, I SPENT MORE AS WELL. THE MOST EXPENSIVE THINGS SEEMED TO BE FROM THE MEAT DEPARTMENT.
FIRST FEMALE: MY FRIEND JANET; SHE IS A VEGETARIAN; SHE WENT SHOPPING WITH ME TODAY. SHE BOUGHT MORE GROCERIES AND EVEN SPENT LESS THAN ME. SHE MENTIONED THAT THERE WAS A FREE DINNER EVENT COMING UP THAT WOULD HELP ME SAVE MONEY.
SECOND FEMALE: WELL WHAT ARE THE DETAILS? IS IT REALLY FREE TO GO?
FIRST FEMALE: YES, ITS AT THE WARREN CITY CLUB IN ATLANTA. ITS A FREE FAMILY DINNER WHERE YOULL GET RECIPES AND COUPONS TO BUY HEALTHY VEGETARIAN ALTERNATIVES. CHECK IT OUT AT WWW.VEGSFORDINNER.COM
radio spot: 30 sec
? IS IT REALLY FRLY FRL EE TO GO?
CLUB IN ATLANATLANA TA.TA.T ITS A FREE FAMILYLYL DINNERO BUY HEALTHY VEGETARTART IAN ALTERNATATA IVES.
M
FOR IMMEDIATE RELEASE:
May 20th, 2011JOIN US FOR A FREE FAMILY DINNER
Some of the leading killers in America today, including heart disease, cancer, obesity, and strokes, are directly linked to meat-based diets. Heart disease is the number one cause of death in America today, and it is caused by the build-up of cholesterol and saturated fat from animal products in our arteries. People who consume animal products are also at increased risk for many other illnesses. That include strokes, obesity, osteoporosis, arthritis, Alzheimer's, multiple allergies, diabetes, and food poisoning. (PETA) People for the Ethical Treatment of Animals, with more than 2.0 million members and supporters, are the largest animal rights organization in the world. PETA would like to see a 20% decrease in the purchase of meats over a year starting four days after the event; which is held on Sept. 26th, 2011. The objective would be measurable by keeping a contact list made at the event for Vegs for Dinners staff to keep up-to-date on the familys diet consumption and cost.
The Vegs? For Dinner event will be held in Atlanta, Georgia and anyone in the nearby towns and cities within a 50 miles radius outside the Greater Atlanta Area are invited to join the free family dinner. The dinner event relates to the price of food on the rise in todays modern market. The event also gives lifestyle-changing information to help and maintain a healthy balanced diet. Many volunteers in the local animal abuse groups are coming together to connect to the local community to encourage people to come. The event will feature many celebrities that are also vegetarians with a few celebrity guest speakers.
###
Press Release
Client: Vegs? for Dinner
Radio: 30 sec Press ReleaseEvent Release
April 10Come Out and Play, PETA would like to Invite your whole family to the Atlanta Civic Center, 395 Piedmont
fun activities that willteach the whole family about preventing animal abuse and fun ways to be part of your community by meeting local animal abuse volunteers that work at the shelters. Its free to the public and will be from 12-4 PM. Call 404.923.6275 for more information.
April 20Rally with the Yellow Jackets, Come join the students at Georgia Tech cafe, 225 North Ave. Bring the family to meet the Yellow Jacket mascot and take a free photograph home with you. The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives. Join us for free refreshments at 2-4:30 PM. Call 404.923.6275 for more information.
May 5Rally at the AIA, The Art Institute of Atlanta would like to invite you to a rally in the parking lot of the Embassy building, 6600 Peachtree Dunwoody Rd. The rally would inform the community about the importance of eating healthy and reasons to eat more vegetarian based meals instead red meat. Free refreshments and door prizes 12-3 PM. Call 404.923.6275 for more information.
June 3Food and Fun at the Park, Piedmont Park, 1071 Piedmont Ave, is hosting a day of arts, entertainment, and health awareness free to the public. Enjoy free vegetarian snacks, live bands, and fun in the sun. 11-5 PM. Call 404.923.6275 for sponsorship or volunteer opportunities.
July 15thMeet & Greet, Come support The Atlanta Humane Society, 981 Howell Mill Rd. Bring the family to meet the animals and join in the fun activities. There will be games and door prices. The event will be entertaining and encourage people to raise money and awareness against animal abuse.10-3 PM Call 404.923.6275 for more information.
July 20Rally with the Dogs, Come be part of the University of Georgia, 225 North Ave. Bring the family to meet the mascot and enjoy having fun with the UGA students while they get the word out about PETAS Vegs? for Dinner event. The students will be rallying to support vegetarian lifestyles. 2-4:30 PM. Call 404.923.6275 for more information.
August 20Rally at Georgia Tech, Georgia Tech, 225 North Ave, will be showing the movie Shark Tale, which is about two sharks:Frankie, who is a carnivorous tough guy, and Lenny, who is a kind soul that has become a vegetarian. Bring the family out to watch this family comedy. 2-4:30 PM. All donations will go to local animal abuse shelters. Call 404.923.6275 for more information.
September 15Press in the Zoo, Come out and be part of the fun at the Atlanta Zoo, 800 Cherokee Ave. The day will be
children while they get to meet some of the animals and learn how to take care of them. There will be a press conference for the media to meet with some of the volunteers of PETA and the president Ingrid Newkirk. 11-5 PM (press conference at 5)
September 26Vegs? for Dinner, PETA would like to invite you to a family dinner! The dinner relates to the price of food on the rise in todays modern market. Presenting lifestyle-changing information to help and maintain a healthy balanced diet. Many volun-teers in the local animal abuse groups are coming together to connect to the local community to encourage people to come. Free to the public 6 PM The Warren City Club, 818 N Highland Avenue. Call 404.923.6275 for more information and to make reservations.
Calendar of Events
201120112011
Parentatla
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March 2011 /
www.atlanta
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Client: Vegs? for Dinner
Local Events
Event: Press at the Zoo
Partnership: University of Georgia
Time: September 15th, 11:00 am - 5:00 pm
Cause: The day will be filled with arts and crafts for young children while they get to meet some of the animals and learn how to take care of them.
Information: Come out and be part of the fun at the Atlanta Zoo. There will be a press conference for the media to meet with some of the volunteers of PETA and the president Ingrid Newkirk.
Event: Rally with the Dogs
Partnership: University of Georgia
Time: July 20th, 2:00 pm - 4:30 pm
Cause: The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives.
Information: Come be part of the University of Georgia. Bring the family to meet the mascot and enjoy having fun with the UGA students while they get the word out about PETAS Vegs? for Dinner event.
Event: Meet & Greet
Partnership: The Atlanta Humane Society
Time: July 15th, 10:00 am - 3:00 pm
Cause: The event will encourage people to raise money and awareness against animal abuse.
Information: Bring the family to meet the animals and join in the fun activities. There will be games, door prices, and pet giveaways.
Event: Rally at the AIA
Partnership: The Art Institute of Atlanta
Time: May 5th, 12:00 pm - 3:00 pm
Cause: The rally will inform the community about the importance of eating healthy and reasons to eat more vegetarian based meals instead red meat.
Information: Bring family and friends to a rally in the parking lot of the Embassy building for free refreshments and door prizes.
Event: Food and Fun at the Park
Partnership: Piedmont Park
Time: June 3rd, 11:00 am - 5:00 pm
Cause: Hosting a day of arts, entertainment, and health awareness free to the public.
Information: Enjoy free vegetarian snacks, live bands, and fun in the sun.
Event: Rally with the Yellow Jackets
Partnership: Georgia Institute of Technology
Time: April 20th, 2:00 pm - 4:30 pm
Cause: The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives.
Information: Come join the students at the Georgia Tech cafe. Bring the family to meet the Yellow Jackets mascot and take a free photograph. Join us for free refreshments and giveaways.
Client: Vegs? for Dinner
Main EventRecipe Cards
Postcards/E-cards
Front
Back
Front
Back
Client: Vegs? for Dinner
Online/Microsite
06
Campbell Soup Company distributes V8 juice; which now come in a variety of forms V8 Splash and V8 Fusion drinks, but still the one that stands out in most peoples minds is the classic V8 vegetable drink.
Insight: The public assumes that V8 is for an older generation.
Concept: Create an advertising campaign that plays off the original V8 tomato juice.
Strategy: Introduces the new products of V8 Splash in a colorful and inviting design to reach a younger target audience.
on a
classic.
An e
xotic twist
DELICIOUSLY FRUITY, WONDERFULLY REF NG. www.v8juice.com
strawberry
kiwi
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.
Client: V8 Juice
Print/Poster Print/Poster
Client: V8 Juice
Print/PosterPrint/Poster
DELICIOUSLY FRUITY, WONDERFULLY REFRESHING. www.v8juice.com
MANGO PEA
CH
DELICIOUSLY FRUITY, WONDERFULLY REFRESHING. www.v8juice.com
BERRY BLE
ND
An e
NTIC
ING twist
Client: V8 Juice
Print/Poster Social Media
Facebook Fan Page V8 Splash Products
Passersby can interact with the touch-screen digital poster to view information. They can vote to name the next fruit, join the V8 Splash Facebook fan page, and view V8 Splash products.
Contest
Client: V8 Juice
Interactive Poster Microsoft Tag/Name Contest
Passerbys can vote for the next V8 Fruit Star by using Microsoft Tag to cast their vote through their mobile phones.
Client: Client: Client: Client: Client: V8 JuiceV8 JuiceV8 JuiceV8 Juice
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thanksThank you for viewing my portfolio. I would like to thank the people that inspired and believed in me. I look forward to a career in the advertising industry where I can learn new skills and strengths. I would also like to give credit to the use of the stock photography, creative commons graphics, and illustrations.
Please contact me at:p: 678.668.3585
View my online portfolio at:www.ash-marie.com