Ashley McCollum - Urban Decay Social Media Campaign

COACHELLA-MEETS-COSMETICS

ASHLEY MCCOLLUM

• 3 EASY STEPS:• FORM• FOLLOW @URBANDECAY• PINTEREST BOARD• GET ELECTRIC WITH UD

SUCCESS

• SIMPLE• INTERACTIVE• TARGETED IDEAL AUDIENCE• TRACK SUCCESS• INTERNET TRAFFIC/EMAIL LIST

RESULTS

• 50,000+ FOLLOWERS• BRAND RECOGNITION• LEADING COSMETICS BRAND

References

About Us. (2015, January 1). Retrieved March 17, 2015, from http://www.urbandecay.com/aboutus/about-us.htmlAlton, L. (2014, November 13). 7 Examples of Killer Social Media Marketing Campaigns from 2014. Retrieved March 17, 2015, from http://www.webceo.com/blog/7-examples-killer-social-media-marketing-campaigns-2014/Apoorva. (2014, March 5). Urban Decay Pinterest Contest. Retrieved March 17, 2015, from http://www.socialappshq.com/blog/2014/03/05/urban-decay-pinterest-contest/Urban Decay: Coachella Meets Cosmetics Contest. (2014, September 18). Retrieved March 17, 2015, from https://cmsteiner1.wordpress.com/2014/09/19/urban-decay-coachella-meets-cosmetics-contest/