Ashley Kerekanich James Dockery Alex Linnenkohl. “No developing country has had more success in tackling AIDS than Brazil” -The Economist.

Ashley KerekanichJames DockeryAlex Linnenkohl

“No developing country has had more success in

tackling AIDS than Brazil”

-The Economist

According to the World Bank 1.2 million people were estimated to be living with HIV in Brazil by 2000

The actual figure was half that estimate of 600,000

By the end of 2007, 730,000 people were living with HIV

Social Marketing for a better world Since 1989, the nonprofit organization has

been promoting family planning and HIV/AIDS prevention through social marketing in the developing world.

DKT operates in 14 countries and last year sold over a half-billion condoms, almost 60 million cycles of oral contraceptives, over 11 million three-month injectables, and over 600,000 IUDs.

Every year DKT's innovative programs are saving more lives and improving the health of more families in Latin America, Africa, and Asia.

BRAZIL: Started by DKT in 1991: Managed by DKT do Brazil

Product Sales in 2008 Condoms: 91,610,551 Female Condoms: 303,656

Percent Change from 2007: 1%

DKT International spends 98% of its operating budget on programs.

Since DKT do Brazil began marketing low-priced, high-quality condoms for HIV/AIDS prevention, total condom sales have more than tripled in Brazil, which once had one of the lowest national condom use rates in the world.

Condom Social marketing is helping to protect people around the world protect themselves against HIV/AIDS

Through the use of Targeting Commercial

distribution channels Privet-sector

marketing Various advertising

techniques to sell condoms at subsidized prices

Full Time consumer marketing

Promotions and special campaigns

Agency: Escala Communication and Marketing, Brazil.

AIDS prevention programs in Brazil have proven to be effective do you believe the U.S. could do a better job at promoting condom use?

Do you think that social marketing efforts like the previous slide are effective?