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ASEAN SMEs: Scaling Up to Reach Business Success
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ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

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Page 1: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

ASEAN SMEs: Scaling Up to Reach Business Success

Page 2: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

“SMEs are to assume a greater role in the economy not only as an enabler but as a key driver of growth

as well as to achieve inclusive and balanced growth”

Page 3: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

COUNTRY NUMBER OF

EMPLOYEES SALES/REVENUE ASSETS

CAPITAL

INVESTMENT

ASEAN

BRUNEI < 100

CAMBODIA < 100 < US$ 0.5 mil

INDONESIA < US$ 4.19 mil <US $0.84 mil

LAO PDR < 100 < US$ 0.12 mil < US$ 0.15 mil

MALAYSIA < 200 < US$ 15.22 mil (M)

MYANMAR < 200 US$ 0.10 mil

PHILIPPINES < 200 < US$ 2.23 mil

SINGAPORE < 200 ≤ US$ 79 mil

THAILAND < 200 ≤ US$ 6.13 mil

VIETNAM < 300 < US$ 4.79 mil

< 200

< 200

< 200

< 200

< 200

< 100

< 100

< 100

< 300

3

SME Definition Across ASEAN

Page 4: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

key generators of employment and income

Important drivers of innovation and growth

Foundation & support in supply chain linkages

Strengthen resilience of the regional economy

Promote private sector-led growth

Employment

Total Establishments

GDP

Exports

Country Comparison

1. Economic Census 2011, Malaysia

2. ASEAN SME Policy Index (ERIA & OECD)

Source:

97.3%

32.5%

19%

57%

95-99%

23-58%

10-30%

43-97%

4

SMEs : The Backbone of the Economy

Page 5: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

ASEAN SMEs : SNAPSHOT

Page 6: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

GETTING TO NEW HEIGHTS

Page 7: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

2015 ASEAN ECONOMIC

COMMUNITY (AEC)

Page 8: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Single Market and Production Base

Competitive Economic Region Equitable Economic

Development Integration into the Global Economy

Page 9: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

ASEAN SMEs : AEC’s ECONOMY

MARKET SIZE

USD 2.3trillion

POPULATION

616million

Page 10: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

AEC : ASPIRATIONS

Reducing development gap among ASEAN Member States

Promoting equitable and sustainable economic growth

Enhancing connectivity to establish a highly integrated ASEAN

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Page 11: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

MALAYSIA SME MASTERPLAN 2012-2020

Page 12: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be
Page 13: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Remove market barriers

and provide targeted

assistance to Potential high

growth firms

Providing total support in the

areas of bank guarantee,

financing, procurement,

talent, and mentoring

Page 14: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

GLOCAL THINK

GLOBAL

ACT

LOCAL

Page 15: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Adaptation of a product or service

specifically to each locality or culture in

which it is sold.

Page 16: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Identifying Hidden Needs

Creating

BREAKTHROUGH Products

Page 17: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

“The best way to predict the future is

to create it.” – Peter Drucker

Page 18: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be
Page 19: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

2015 – Malaysia’s Chairmanship of ASEAN

ASEAN SME Showcase 2015

Page 19

“The eyes of the region and the world will be

on Malaysia in 2015, a historic date which will

see the establishment of the ASEAN

Community. It is the culmination of a five-

decade long effort of region-building.”

Dato' Sri Mohd Najib bin Tun Haji Abdul Razak Prime Minister of Malaysia

at the opening session of The National Colloquium on

Malaysia’s Chairmanship of ASEAN 2015 Kuala Lumpur, 8 April 2014

Page 20: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Mark your calendar on:

26 – 28 May 2015

The SHOWCASE

An avenue for face to face Business Matching Session between ASEAN SMEs and MNCs, GLCs and

Large Companies from ASEAN countries.

The CONFERENCE

6 Plenary Sessions 2 Days of

Power-packed Experience

1,000 Or more entrepreneurs, industry leaders and innovators to connect with

Page 21: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

HIGHLIGHTS of the Event

11 February 2015 ASEAN SME Showcase 2015

Page 21

VENUE Halls 1 to 6, Ground Level, Kuala Lumpur Convention Centre

DATES 26 - 28 of May, 2015

OFFICIATED BY Dato' Sri Mohd Najib bin Tun Haji Abdul Razak The Prime Minister Of Malaysia

SHOWCASE 26 - 28 of May, 2015

BUSINESS MATCHING 26 - 28 of May, 2015

CONFERENCE 27 & 28 of May, 2015

OPENING CEREMONY 26 of May 2015, 10:00 a.m. Plenary Hall, Level 1 Kuala Lumpur Convention Centre

Page 22: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Business Matching: ASEAN Business XchanGe Platform

11 February 2015 ASEAN SME Showcase 2015

Page 22

The event’s Business Matching platform will enable the

ASEAN SME Community to:

Find trading and networking opportunities beyond borders offered by the region’s exciting and fast-growing economies

Explore regional opportunities and beyond into the

Global Arena

Page 23: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Business Matching: ASEAN Business XchanGe Platform

11 February 2015 ASEAN SME Showcase 2015

Page 23

√ Generating potential sales opportunities

√ Increasing number of new Business Partnerships through linkages

√ Enhancement of product knowledge & branding exposure

Outcomes

Forge strategic Business Partnerships with Large Companies

Spur the development of numerous business segments in the region.

Establish business relationships across the region contributing to economic growth.

Learn from participating corporations on “Business Tricks & Treats”.

Effects

To provide face-to-face Business Matching Sessions to facilitate linkages between SMEs in Malaysia and ASEAN

Aim

Page 24: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

11 February 2015 ASEAN SME Showcase 2015

Page 24

To buy/ supply/ outsource

ASEAN Business XchanGe Platform

An avenue for face to face Business Matching Session between ASEAN SMEs and MNCs, GLCs and Large Companies from ASEAN countries.

OUTCOME • POTENTIAL SALES

• BRANDING EXPOSURE

• NEW BUSINESS PARTNERSHIPS

• IMPROVED DISTRIBUTION NETWORK

Business Matching: ASEAN Business XchanGe Platform

Page 25: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

AEROSPACE

AUTOMOTIVE & RAIL

Invitations to MNCs, ASEAN GLCs and Large Companies

OIL & GAS

SHIP BUILDING & SHIP REPAIR SERVICES

ELECTRICAL & ENGINEERING

ASEAN SME Showcase 2015

RETAIL

HEALTHCARE

Page 25

Page 26: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Assistance Needed

ASEAN SME Showcase 2015

To promote the Business XchanGe Platform

To link us with GLCs and Large Companies in respective countries

To invite them to participate in the ASEAN Business XchanGe Platform

Page 26

Page 27: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

The CONFERENCE

11 February 2015 ASEAN SME Showcase 2015

Page 27

Establish business relationships and strengthen economic relations

Opportunity for ASEAN SMEs to increase awareness and understanding of rules and regulations of doing business in

ASEAN member countries

Sharing of knowledge and experience by an impressive line-up of distinguished speakers from reputable organisations in

ASEAN

6 Plenary Sessions 2 Days of

Power-packed Experience

1,000 Or more entrepreneurs, industry leaders and innovators to connect with

Page 28: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

The PROGRAMME

10 February 2015 ASEAN SME Showcase 2015

Page 28

OPENING DAY: 26 May 2015

Welcoming Remarks by Minister of International Trade and Industry, Malaysia

Special Address by the

Secretary-General of ASEAN

Opening Address by the Prime Minister Of Malaysia

Official Launch of

ASEAN SME Showcase & Conference 2015

Launch of ASEAN Business Community Portal

‘’ Conversation with ASEAN Ministers Responsible for SMEs’’

Cocktail Reception & Gala Dinner

DAY 1: 27 May 2015 Session 1: SMEs as an Economic Power in ASEAN

Session 2: Empowering SMEs through Technology

Session 3: Youth Entrepreneurs - the Future of ASEAN

Luncheon Power Talk - “Connecting ASEAN through Islamic Finance” by Tan Sri Dato’ Sri Dr. Zeti Akhtar Aziz, Governor of Bank Negara Malaysia

DAY 2: 28 May 2015 Session 4: Innovative and Inclusive Financing for MSMEs

Session 5: From Risk to Rich: The Brands that Made It!

Session 6: Innovation Gap in ASEAN: “Cashing in on Ideas”

Luncheon Power Talk - “Entrepreneurship through Passion or Profession?” by Mr. Jack Ma, Founder and Executive Chairman of Alibaba Group

Page 29: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Page 29

LIST OF SPEAKERS

Presenter : YBhg. Datuk Dr. Rebecca Fatima Sta Maria (Secretary General of MITI)

Moderator : Mr. Ted Tan (Deputy CEO of SPRING, Singapore)

Discussants: Mr Giuseppe Gramigna, Chief Economist, US Small Business Administration

: Dr. Wimonka Kosumas, Chair, ASEAN SME Working Group ( SMEWG )

: Dr. Dewi Motik Pramono, Advisory Council Representative, Indonesian Chamber of

Commerce and Industry

: Dr. Dionisius Narjoko, Economist, Economic Research Institute for ASEAN and East Asia ( ERIA )

SESSION 1 : SMEs as an economic Power in ASEAN

Presenter : Mr. Pawoot (Pom) Pongvitayapanu (Founder of TARAD.com)

Moderator : YBhg. Dato’ Yasmin Mahmood (CEO MDeC)

Discussants : Mr. Rahul Shingal, General Manager, PayPal Southeast Asia

: Mr. Matthew Driver, President of South East Asia, Mastercard

: Ms. Shiumei Lin (Vice President for Public Affairs UPS of Asia Pacific)

: Mr. Azmal Yahya, Chief Executive Officer, ACASIA Communication Sdn. Bhd.

SESSION 2 : Empowering SMEs Through Technology

10 February 2015

Page 30: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

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Presenter : YB. Mr. Khairy Jamaluddin (Minister of Youth and Sports)

Moderator : YM Tengku Farith Rithaudden, Group CEO and Co-Founder, SKALI Group (Malaysia)

Discussants : Mr. Khailee Ng (Managing Partner, 500 Start-ups (Silicon Valley))

: Mr. Hendi Setiono (CEO of Pt. Baba Rafi Indonesia)

: Mr. Vishen Lakhiani, Founder and CEO of Mindvalley

SESSION 3 : Youth Entrepreneurs: the Future of ASEAN

Presenter : Dr. Hamid Alavi, President, Rock International Advisors Ltd., Former World Bank Consultant

Moderator : Mr. Raiyo Nariman (Former Vice President of MBAN)

Discussants : Mr. Ashish Dave (Venture Capitalist)

: Ms Qui Yun, Head of Corporate Finance, GrabTaxi

: Dr. Julius Ceasar Parrenas, ABAC Lead Staffer, APEC Business Advisory Council

SESSION 4 : Innovative and Inclusive Financing for MSMEs

LIST OF SPEAKERS

10 February 2015

Page 31: ASEAN SMEs: Scaling Up to Reach Business Success€¦ · 2015 – Malaysia’s Chairmanship of ASEAN ASEAN SME Showcase 2015 Page 19 “The eyes of the region and the world will be

Page 31

Presenter : YBhg. Dato’ Sri Shazalli Ramly, Chief Executive Officer, Celcom Axiata Berhad

Moderator : YBhg. Tan Sri Dato’ Dr. Mohd Munir Abdul Majid, ASEAN Business Advisory Council

Discussants : Mr. Jovian Mandagie, Chief Executive Officer, Jovian Mandagie Sdn Bhd

: Mr Edwin Keh, Chief Executive Officer, Hong Kong Research Institute of Textiles and Apparel (HKRITA)

: Ms Lilian Foo, Chief Operating Officer, Sakae Holdings Ltd.

: Ybhg. Dato’ Abdul Malik Abdullah, Founder and Managing Director, D’Tandoor Food Industries Sdn Bhd.

SESSION 5 : From Risk to Rich: The Brands that Made It!

Presenter : Dr. Viraj Perera (CEO of PlatCom Ventures Sdn Bhd)

Moderator : Dr. Paul Vandenberg, Senior Economist, Asian Development Bank Institute

Discussants : Dr. Mahender Singh, CEO & Rector, Malaysia Institute for Supply

Chain Innovation (MISI)

: Mr. Lee Ching Wei, Co-Founder of iMoney

: Mr. Akinori Okazaki, Vice President of DENSO International Asia Co. Ltd.

SESSION 6 : Innovation Gap in ASEAN: “Cashing in on Ideas”

LIST OF SPEAKERS

10 February 2015

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SPECIAL SESSIONS

• Luncheon Power Talk 1: Connecting ASEAN through Islamic Finance

Speaker : YBhg. Tan Sri Dato’ Sri Dr. Zeti Akhtar Aziz, Governor of Bank Negara

Malaysia – To be Confirmed

• Luncheon Power Talk 2: Entrepreneurship through Passion or Profession?

Speaker : Mr. Jack Ma, Founder and Executive Chairman of Alibaba Group

– To be Confirmed

10 February 2015

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UK

US

KOREA

VIETNAM

THAILAND

SINGAPORE

MALAYSIA

JAPAN CHINA

CAMBODIA

LAO

BRUNEI

PHILIPPINES

INDIA

MYANMAR INDONESIA

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