ASEAN POTENTIAL MAR - Glue Up · 2018. 1. 16. · Malaysia’s Potential in the Digital Market EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018 6 In Asia & Pacific, households

IoT Trade Mission to Malaysia 23rd – 26th April 2018

Implemented by:

IOT IN ASIA AND MALAYSIA

Global IoT Trend

EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018 3

Source: www.guardian.com in National Internet of Things (IoT) Strategic Roadmap by MIMOSGlobal population of the future

The major market growth of Internet of Things (IoT) is allocated in Asia.

Over 60% of the world’s population is

located in Asia Pacific which drives the global

demand.

26 billion connected devices will deliver a

global economic value of €1.8-6.7 trillion by

2020.

35% IoT annual market growth is

happening in Asia Pacific.

http://www.guardian.com/

Malaysia in Brief

Cost-competitive location, strategically located in the heart of

South-East Asia, acting as a connecting point to Asia;

Competitive Business Cost such as lower office rental and

competitive Salaries, as well as availability and affordability of

housing, amenities and infrastructures;

Malaysia’s Gross Domestic Product - GDP growth rate is

predicted to be 4.8% in 2018;

Ranked 24/190 in ease of Doing Business 2018;

With their Vision 2020, the Malaysians foresee their nation as third and largest industrialized nation in South-East Asia.

4EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018

Sources:

• Doing Business Ranking by World Bank, 2018.

• InvestKL.

• International Monetary Fund – IMF Data Mapper.

http://www.doingbusiness.org/rankingshttp://www.investkl.gov.my/Invest_In_KL-@-10_Reasons_to_Invest_in_Greater_KL.aspxhttp://www.imf.org/external/datamapper/NGDP_RPCH@WEO/OEMDC/ADVEC/WEOWORLD/MYS

High-Technology Sector

High-Technology Exports of Leading Developing Countries Compared to Belgium, 2008-2015, in

USD (Source: The World Bank)

ICT Readiness Index 2015 Comparison (Source: World Economic Forum / EUMCCI)

The economy is developing towards a regional High Technology Hub while providing an encouraging environment.


http://tcdata360.worldbank.org/indicators/TX.VAL.TECH.CD?country=MYS&indicator=2009&countries=MEX,PHL&viz=line_chart&years=2010,2015https://reports.weforum.org/global-information-technology-report-2015/economies/http://www.eumcci.com/documents/13347/113438/Potential+for+EU+Firms+in+Malaysia's+Smart+City+Sector+-+Market+Report+2016

Malaysia’s Potential in the Digital Market


In Asia & Pacific, households with

Internet access at home grown from

11.9 % in 2005 to 45.5% in 2016.

71.1% of the Malaysian population have

Internet access.

The percentage of Malaysian Internet

Users in 2016 was 76.9%.

In Malaysia, more than 80% of the

youth population are online.

Sources:

• ICT Facts and Figures 2017 by International Telecommunications

Union (ITU);

• ICT Use and Access By Individuals and Households Survey Report,

Malaysia, July 2016 - Dept of Statstics Malaysia;

• Internet User Survey 2017 by Malaysian Communications and

Multimedia Commission (MCMC).

https://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2017.pdfhttps://www.dosm.gov.my/v1/index.php?r=column/cthemeByCat&cat=395&bul_id=Q3l3WXJFbG1PNjRwcHZQTVlSR1UrQT09&menu_id=amVoWU54UTl0a21NWmdhMjFMMWcyZz09https://skmm.gov.my/skmmgovmy/media/General/pdf/MCMC-Internet-Users-Survey-2017_v2.pdf

IoT in Malaysia

In 2015, I was launched the National IoT Strategic Roadmap,

with the expectation of an industry sector yearly contribution

of approx. € 2.3b to the GDP by 2020 and € 9b by 2025.

The paper serves as a guiding document to develop Malaysia

into a premier regional IoT hub.

The domestic IoT industry is recognised as key development sector and the strategic plan involves the creation of an IoT industry ecosystem.


IoT Demand: SWOT Analysis

Malaysia IoT SWOT Analysis, adopted from National IoT Stratgic Roadmap (Source: MIMOS)

Increasing mobile penetrations and sophisticated consumers drive IoTdemand in Malaysia.


http://mimos.my/iot/National_IoT_Strategic_Roadmap_Book.pdf

IoT Subsector Market Share

IoT Market Opportunities, adopted from National IoT Stratgic Roadmap (Source: MIMOS / Gartner)

Following the global trend, Malaysia predicts Analytics, Apps & Services having the largest market share by clear margin.



Malaysia Potential: The Market Shift

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Outlook for IoT solutions by industry sector, adopted from National Internet of Things (IoT) Strategic Roadmap by MIMOS (Source: MIMOS)

The IoT trend impacts and creates opportunities in a wide market segment spectrum.

EUMCCI - IoT Trade Mission to Malaysia 23-26 April 2018


EU Potential in the Malaysian Market

Summary of Digital Lifestyle Malaysia

focus areas, adopted from National

Internet of Things (IoT) Strategic

Roadmap by MIMOS (Source: MIMOS)

IoT expertise offers business opportunities in various kind.



EU Potential in the Malaysian Market

Source: New Straits Times, October 2017. Article available here.

IoT expertise offers business opportunities in various kind.


As announced in the budget for 2018, the Malaysian government would also provide grants worth RM245million under the Domestic Investment Strategic Fund to upgrade Smart Manufacturing services, aimed atsupporting investment and business activities under the fourth industrial revolution (Industry 4.0).

Smart Manufacturing

“At this point, as we are riding the industry 4.0 wave, we are ramping up efforts to make Malaysia the

leading industrial hub for high technology products and activities in the ASEAN region. Malaysia has good

engineering capabilities, skilled workforce and more importantly a strong manufacturing base.”

Source: MITI Minister Talking Points, November 2017.

https://www.nst.com.my/news/nation/2017/10/296200/budget-2018-set-boost-digital-economy-mdechttp://www.mida.gov.my/home/administrator/system_files/modules/photo/uploads/20171116115158_YBM Talking Points_IoT Malaysia.pdf

IOT BUSINESSPLATFORM

23-24 April

This is a dynamic industry platform that should not be missed if

you want to understand more about enterprise digital

transformation and IoT in Malaysia, understand businesses’ IoT

adoption, and establish important connections that will benefit

you and your organisation in many ways.

IoT Business Platform Asia - Intro


EUMCCI has identified the IoT Business Platform as the ideal trade-show for European companies to showcase themselves to the Malaysian / ASEAN markets.

(Organised by Industry Platform)

http://iotbusiness-platform.com/iot-malaysia/http://iotbusiness-platform.com/iot-malaysia/

IoT Business Platform Asia - Attendees

With over 2000 attendees participating in

the Jakarta, KL, Manila, Bangkok, Yangon

and Hanoi editions in 2017, the event is

returning for the 5th year in a row to Kuala

Lumpur!

EUMCCI arranges an EU Pavilion on the

event!


http://iotbusiness-platform.com/iot-malaysia/http://iotbusiness-platform.com/iot-malaysia/

IoT Business Platform Event - Figures


IoT Business Platform Asia – Features


IOT TRADEMISSION

IoT Trade Mission - Highlights

MAP THE IOT MARKET

• Learn and understand the IoT market in Malaysia

• Participate in Info-Sessions

• Site Visits

BOOST YOUR BRAND ASEAN-WIDE

• Visibility at the IoT Exhibition

• Boost your brand in Asia

KICK-OFF BUSINESS WITH POTENTIAL PARTNERS

• Networking Opportunities

• Business Linkages Activities

• B2B Matching Sessions


IoT Trade Mission – Target Business

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The programme is tailored for IoT solution providers and consulting firms from the European Union focusing on the following areas:

Smart Technology

Smart City

Smart Homes

Smart Manufacturing / Industry 4.0

Transport and Infrastructure

Healthcare

Environment

Education

Agriculture

Government Services


IoT Trade Mission – Programme Overview

• Date: 23rd - 26th April 2018

• The IoT Trade Mission is an initiative of SEBSEAM-M (Support for European

Businesses in South East Asia Markets – Malaysia Component), a project

implemented by the EU-Malaysia Chamber of Commerce and Industry – EUMCCI

(the Organiser), in collaboration with Malaysian-German Chamber of Commerce

and Industry (MGCC), Malaysian Dutch Business Council (MDBC), Business

France, and Italy Malaysia Business Association (IMBA).

• A 4-day-programme that brings in EU pioneers within the format of a trade

mission in conjunction with the IoT Business Platform in Asia’s event in Kuala

Lumpur, Malaysia:

• Sunday, 22nd of April – Arrival

• Monday and Tuesday, 23rd and 24th of April - IoT Business Platform Asia & B2B Meetings

• Wednesday, 25th of April - Map the IoT market

• Thursday, 26th of April - Meet the Industry Stakeholders, B2B Meetings and Departure


EUMCCI - IoT Trade Mission to Malaysia 24.-28. July 2017

IoT Trade Mission – Day 1

23

Parallel Conferences @ IoT Business Platform Asia Time Event Agenda – 23rd April 2018

Session 1: Keynote

09:00 Chairperson Welcome Address

09:10 Government Keynote Address

09:20 Industry Keynote Address

09:30 IoT Leaders’ Keynote Panel

Session 2: Industry Trends & Outlook

11:00 Creating a common integrated system for SMEs through middleware

11:20 IoT ecosystem, challenges and opportunities

11:40 Industry Panel: Removing the resistance to adopting IoT nationwide

Session 3: Industrial IoT

13:20 The absence of enterprise IoT applications in Malaysia and how to resolve it

13:40 Pushing for Industry 4.0 through E&E

14:00 Industrial IoT Panel: Bringing local companies overseas, a possible goal with the aid of IoT?

Session 4: Transport and Logistics

15:30 A pleasant journey to work, through IoT applications

15:50 Reducing waiting time and increasing efficiency with IoT, a case study (DHL)

16:10 Smart Transport & Logistics Panel: An seamless public transport system through real time monitoring

IoT Trade Mission – Day 2

24

Time Event Agenda – 24th April 2018

Session 5: Public Services

09:00 Preparing a future ready workforce to embrace Industry 4.0

09:20 Digitalizing Healthcare with IoT applications

09:40 IoT in Public Services Panel: Cyber Security, Terrorism and Beyond: Addressing Evolving Threats to the Homeland

Session 6: Smart City

11:00 Reducing household energy consumption, a smart move towards better living standard

11:30 Smart surveillance system: A solution to civilians’ protection or the destruction of privacy?

11:50 Smart Cities Panel: How to ensure a green and sustainable smart city in Malaysia

Session 7: Banking, Finance & Retail

13:20 A win-win situation for Takaful Insurers and customers through IoT

13:40 Increasing transparency in OTC market trading, with blockchain and IoT

14:00 Banking, Finance & Retail Panel: Mobile wallet, the future of IoT applications in banking and retail

Session 8: Next-Generation Technologies

15:30 Getting future-ready with 5G adoption

15:50 Protecting IoT network from cyber crimes and terrorism and self-learning algorithm

16:10 Next Generation Technologies Panel: The confluence of Big Data, IoT and AI to birth next generation applications

Parallel Conferences @ IoT Business Platform Asia


IoT Trade Mission – Day 3 and 4

Date and Time

25th April: Map The Malaysian IoT Market

10:10 - 10:30 IoT in Malaysia – Situation Analysis

10:30 - 11:30 National IoT Blueprint

11:45 - 12:45 Opportunities for European IoT companies in Malaysia

12.45 - 14.00 Networking lunch

14:00 - 17:00 Site visits: Company Success Stories / Government Support Agencies

26th April: Meet IoT Industry Stakeholders

10:00 - 13:00 Site visits: Company Success Stories / Government Support Agencies

14:00 - 17:00 B2B matching opportunity

25

Tentative Programme

Mapping the Market & Meeting Stakeholders


IoT Trade Mission Packages

26

All packages include:

2 days of trade-show @ IoT Business Platform

1 day to Map The Malaysian IoT Market

1 day to Meet IoT Industry Stakeholders and B2B Meetings

1 - Inclusive of Travel & Accommodation

2 - Without Travel & Accommodation


Package options:

A – Booth without shell@ IoT Business Platform

B – Booth with shell @ IoT Business Platform

IoT PACKAGES INCLUSIVE OF TRAVEL & ACCOMODATION

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Additional participants in the trade mission join for € 1,200 / delegate.

Packages are inclusive of flight, transportation, accommodation, breakfast & lunch, 1 cocktail and a delegate pass per booth/ company to IoT Business Platform.

Package A

High-rise table with 2 chairs at EU Pavilion of IoT Business Platform Asia

6 sqm shell-scheme booth atEU Pavilion of IoT Business Platform Asia

* Aprox. Non-subsidized prices.

EUMCCIPrice

Aprox. Package Value *

Aprox. PackageSaving

Package A € 2,500 € 5,500 € 3,000

Package B € 3,000 € 7,000 € 4,000

Package B

IoT PACKAGES WITHOUT TRAVEL & ACCOMODATION

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Additional participants in the trade mission join for € 600 / delegate.

Packages are inclusive of lunch, 1 cocktail and a delegate pass per booth/ company to IoT Business Platform.

* Aprox. Non-subsidized prices.

Package A

High-rise table with 2 chairs at EU Pavilion of IoT Business Platform Asia

6 sqm shell-scheme booth atEU Pavilion of IoT Business Platform Asia

EUMCCIPrice

Aprox. Package Value *

Aprox. PackageSaving

Package A € 1,900 € 5,000 € 3,100

Package B € 2,400 € 6,500 € 4,100

Package B

IoT Business Platform – EU Pavilion

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B A


IoT Trade Mission –2017 Testimonials


“The exhibition complies with what I had hoped for because it is our first encounter in Malaysia and, in that sense, within these days, we were able to meet a lot of good prospects, so it was a very efficient use of time.”

CUMULOCITY GMBH, Germany

“The mission has been a very positive experience for us. We have been meeting a lot of potential customers and partners to operate in the Malaysian market.”

CS CONTROL SOFTWARE, Finland

“This exhibition is the perfect platform to promote our name. We got to meet very interesting people!”

SNP | THE TRANSFORMATION COMPANY, Malaysia

“The exhibition is very well organised so I am very pleased with the number of people around. The conferences are also very interesting.”

AMV DESIGN SRL, Italy

“I am quite happy with the whole show. The right contacts are here and the level of the exhibitors and people who participate in this event is very good.”

AZETTI NETWORKS, Spain

IoT Trade Mission Contacts

Come and join our 4-days’ IoT Trade Mission Programme!

Understand more about enterprise digital transformation and IoT in

Malaysia, understand businesses’ needs and challenges in adopting

IoT, and establish important connections that will benefit you and

your organisation in many ways!

For further information and

your registration, please

contact:

Rita Moore

Events and Business Support Manager

Email: [email protected]

Tel: +603 2162 6298

mailto:[email protected]