Ascribe European User Conference June 18-19, 2014.

Ascribe European User Conference

June 18-19, 2014

2© The Advantage Group International, Inc.

Gretchen SteckDirector – Global Qualitative Research

About the speaker

25+ year career in Market Research

Advantage – 2005 - current• B2B interviews and transcriptions • Qualitative project management in North America• Global Qualitative Research

Freelance Market Research - 1994 - 2003

Procter & Gamble – 1985 - 1993

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About Advantage

Who We Are

Global leader in business relationship benchmarking

Industries:• Fast Moving Consumer Goods (FMCG)• Health Care• Pharmacy• Travel Retail• Foodservice

Present in 61 countries

Over 500 clients worldwide

OUR MISSIONTo help our clients develop more rewarding business collaborations through benchmarking

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About Advantage

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About Advantage

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Advantage Program

Advantage Report Advantage Report Mirror

Continuous business relationship benchmarking tool

Annual Report

Measures how accounts perceive supplier performance and the performance of their peers

Annual Report

Measures how suppliers perceive retailer performance and the performance of their competitors

CUMBERSOME PROCESS

Our Challenge

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PROCESS DELAYS

TOOMANY TOOLS

TOO MANY HAND-OFFS

Our Solution

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1 TOOL

NO PROCESS DELAYS

STREAM-LINED PROCESS

REAL-TIME VISIBILITY TO VERBATIMS

Our solution

Revolutionized Process AND Real-time access to verbatims

– Administration 50% reduction in # man hours

– Transcription 10% cost savings

– Editing 20% cost savings

– Program Cycle Time 1 week reduction

Preliminary pilot results are promising…

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Approach

WIN/WIN partnership with Ascribe Team

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Transforms Advantage process with Ascribe innovation

Ascribe team expertise provides on-going training and support

Potential for world-wide expansion to other Advantage markets

Enables continual process improvement through Ascribe R&D

Ascribe – Efficiency in Verbatim Production

THANK YOU!

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Gretchen SteckDirector – Global Qualitative [email protected]+1 610 642 2011

The Advantage Group International, Inc.20 Toronto Street, Sixth Floor

Toronto, ON M5C 2B8 Canadawww.advantagegroup.com