PRESS COVERAGE: RetailAsiaExpo2012_HKCEC_Jun 12-14, 2012 1/ The Asset: Hong Kong’s first mobile wallet solution launched http://www.theasset.com/article/22065.html 14 Jun 2012 by The Asset ASAP Transaction Processing Corp Limited (ASAP TP), a transaction processing technology provider, today unveiled nova.m, Hong Kong’s first mobile wallet solution for payments and loyalty programs. ASAP TP will work closely with MasterCard Worldwide to roll-out nova.m using PayPass contactless technology. Pre-engagement with retail merchants and transport partners is in progress to ensure that nova.m is ready for consumer use at various touch points in the months to come. “With the tap-and-go functionality and near field communications (NFC) enabled for payment and non- payment transaction provisions, we believe we have a strong competitive proposition to enhance the consumer experience both online and on the go,” said Ajmal Samuel, president & CEO at ASAP TP. In addition to the mobile wallet solution, nova.m offers merchants significant value-added services as an integrated part of any retail experience - whether it’s in-store, online, over-the-phone or through any point-of-sales processing. While merchants will have the choice to accessing multiple funding sources and service providers, consumers can experience simple and integrated loyalty platforms and associated programs being offered by the merchants. “Our collaboration with ASAP TP will bring PayPass contactless acceptance to Hong Kong. In addition, MasterCard and ASAP TP will bring new and innovative mobile payment solutions to Hong Kong for the benefit of both consumers and merchants,” said Jeroen van Son, head of Hong Kong and Macau, MasterCard Worldwide. The solution meets rising consumer demands for a greater variety of cashless and speedier payment options, more secure transactions, and convenience provided by the convergent approach to payments, loyalty programs, bonus points, e-coupons, vouchers, and e-receipts. Its real time account and customized information provide a comprehensive view of personal and linked accounts while also displaying loyalty rewards status. About Asset - The Asset Publishing and Research Ltd. is an integrated multi-media company serving the elite community of leading corporate and financial decision makers in Asia. Since 1999 we have built a powerful reputation for delivering authoritative unbiased coverage and independent research of Asia’s financial industry