As Media Studies - Powerpoint Presentation

AS Media Studies:

Coursework Evaluation

By Jodie Allen

In what ways does your media product use,

develop or challenge forms and conventions

of real media products?My media product uses many of the codes and conventions of real media products. I know this because of the music magazine research that I did. For example my music magazine contained a masthead of the front cover which was the biggest line of writing on the page just like the research I did on the magazine: “Uncut”.

Another convention that my media product follows is the use of a PUG/SPLASH. These are exclusives and it is mentioned on my front cover, contents page and makes up the double page spread. These were all marked with bright eye-catching banners from my research however I didn’t continue this theme. Instead I decided to type it in bright red and blocked capitals on the front cover. On the contents page it has its own section and is also in red and blocked capitals. Lastly, on the double page spread the whole two pages is about the exclusive interview. It is in question answer format and is written in columns as I found it to be a common layout for other media products.

UNCUT - RESEARCHED MAGAZINE FRONT

COVER:

Masthead

(Biggest piece of text)

Sell Lines

Main Image

Connotation

Regulars (Hot

This Week)

Issue Date/Month

PUG/Splash

MY MEDIA PRODUCT FRONT COVER:

Masthead

Sell Lines

Main Image

Connotation

Regulars (Hot

This Week)

Issue Date/Month

Special Issue

PUG/Splash

How does your media product represent

particular social groups?

My music magazine represents the teenager social group.

This was aimed ages 13-19. This was decided with a

questionnaire that I carried out as the results I got back from

this came under the genre of “pop” which is stereotyped as

teenage music.

Here is my research of stereotypes to

their stereotypical genre of music:

From this research I

decided to have my target

audience set as

teenagers. This is because

it is best suited for my

music genre of pop.

Stereotypes.

Since pop is the stereotypical genre for teenagers, I decided

to use trending and popular artists like: Ed Sheeran, Sam

Smith and Hoodie Allen to draw attention from my intended

social group. I also used bright colours and simple layouts to

make my media product appear even more appealing. Lastly

my new feature female artist wore simple clothing like any

other artist and posed as someone like Meghan Trainor or

Taylor Swift.

What kind of media institute might

distribute your media product and why?

After lots of research and thought I found an institute called “Development Hell

Ltd”. I chose this as my distributor because even though they are quite a new

institution, both of the heads were ex-Emap executives which meant that they

would have had lots of quality previous experience. The thing that caught my eye

the most was the fact that they had previously worked with Mixmag who deal

with music and entertainment and had released apps previously. I found this to

be perfect because of my target audience being 13-19 year olds and it being a

very technology advanced generation, it would make the sales of my magazine

hit the roof.

Who would be the audience for your

media product?

The audience for my music magazine is aimed at teenagers

(13-19). I chose not to make my media product gender

specific so that it could reach out to a wider range of

audience. I also decided this upon the results of a

questionnaire that I carried out. The questionnaire analysis

displayed the following results:

This question

determines the age

of the person being

questioned.

This question helped

to decide the target

audience based

upon stereotypes.

This question

determines the

price I should set for

my media product.

This question

determines how

often my media

product will be

published.

This question

determines what

artist my media

product should

feature.

This question shows

that they were

students and

therefore should use

the hypodermic

needle theory.

How did you attract/address your

audience?

To attract my target audience’s attention I used well known

and popular artists. I also used direct address on my front

cover with the main image because the new artist seems to

be looking at you which draws the readers attention without

realising.

How my images attracted my audience.

Here are two out of six images of my model posing

in ordinary clothing. I did this as my target audience

are at the age of many decisions that piece

together identity and personality. Therefore I

used a typical role model for my audience to

aspire to be.

Colour Scheme:

Throughout the 3 pages, I kept the same colour scheme. These colours

were:

‘GREEN’ ‘RED’ ‘WHITE’ ‘BLACK’I decided to do this because they are non-gender specific and therefore

suitable for both genders. I also made the decision on these four

colours/shades because my media product had a Christmas theme and

the colours I used are typical Christmas colours.

!!!I used lots of

exclamation marks to

make my media

product look more

exciting, fun, and

specific to my target

audience. Here is an

example of this from

my front cover:

Slang and Puns.

Slang words were a method

that I used to attract my

target audience of teenagers

like on my double-page-

spread where I used the word

“laydee” instead of lady.

This was done as direct

address which makes the

audience feel included.

Puns were used as another

method also to attract my

target audience to make my

media product seem less

serious. An example of this is

on my front cover where it

reads: “Ed Sheeran’s

‘X’cellent new album!”

Hypodermic Needle Theory!

I used the hypodermic needle theory for my music magazine

so that the audience could just take in the information

without having to use too much brain power which would

increase enjoyment whilst reading.

What have you learnt about technologies

from the process of constructing this

product?

From the construction of my media product I have

developed my skills in some technology. These are:

-Photoshop

-Blogger

Photoshop:

I learnt the hard way that I needed to expand my knowledge because I

was removing the background of the images on word which made

them look choppy and unprofessional. (Example on next slide)

I learnt what the different tools were. I also learnt how and when to

use them.

I learnt how to remove the background of the images.

I learnt how to remove blemishes and other imperfections to make

the model look the idea of ‘perfect’ or ‘flawless’.

Word Photoshop Editing.

Blogger:

I learnt about blogger during lessons because all of our coursework

had to be posted on here.

I learnt that images can only be posted on blogger when they are a

.jpg file.

The last thing that I learnt on blogger was how to post a fully

functional powerpoint from slideshare.

Looking back at your preliminary task, what

do you feel you have learnt in the progression

from it to the full product? From my preliminary task I feel like my skills in media are a lot more

advanced. I know this because my first magazine which was the

college one was not very eye-catching or suited to the target

audience. However now that I am more experienced with the

magazine codes and conventions my media product has grown to look

more professional. I did this by using Photoshop and InDesign instead

of word and publisher.

Continued… (Skills in software).

My skill in media publishing software has advanced from the start of

this whole task. This is because throughout the process of this I was

using work for editing. However I managed to advance my skill and I

am no able to use Photoshop and add effects to images on ‘PicMonkey’

etc.