As business studies generating business ideas

AS BusinessGenerating and Protecting business

ideas

Have you bought your book yet?

Deadline: Friday 13th September

So, you want to set up your own business?

What do we call you?

What qualities do you need to have?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=nxK2vaOEDUiGYM&tbnid=mEKs0ZdpBRun4M:&ved=0CAUQjRw&url=http://www.linkedin.com/today/post/article/20130812151125-204068115-the-misconceptions-of-entrepreneurship&ei=sWovUp6uN6fW0gW2oIGwCg&bvm=bv.51773540,d.d2k&psig=AFQjCNG9w4IkRoBKylGF5sgUoMTvF23RlA&ust=1378925560262091

Objectives• Understand and explain

how entrepreneurs identify and exploit a market niche

• Understand the main sources of ideas for new business start-ups

• Examine the role of patents, copyrights and trademarks as methods of protecting business ideas

So, you want to set up your own business?

Where can you get an idea from?

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What’s the best way to start a new business?

Stick with what you know?

orLook for a gap in the

market?

Advantages and DisadvantagesAdvantage Benefits Disadvantages

Knowing the product or service

Spotting a gap in the market





http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=BnyafJJRIyQsdM&tbnid=TWIm23Pal5yO_M:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/File:Green_tick.png&ei=w2svUpWZFKGf0QWU3YCwDg&bvm=bv.51773540,d.d2k&psig=AFQjCNE4_yDSxAJmDa5_WonKjHMVLrqJhw&ust=1378925866491757

Initial Research

• Maps• Demographic Data• Look at competition• Gaps in the market?• Primary research• Identify market

segments







So, you have come up with your new business idea!

What possible problems might you face?

http://www.fourthsource.com/news/new-google-chrome-ad-uk-brand-the-cambridge-satchel-company-10365

Shakeaway

• Shakeaway are launching a take away product in supermarkets which will sell in the lunchtime aisle.

• What problems, if any, will this create for Shakeaway?

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=fe5YlyXIuAa5tM&tbnid=p01VD9VdDuwo8M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.thecentremk.com%2FStore-finder%2FStore%2FShake-Away&ei=O24xUp7OA8jm7Aa26oGgDQ&bvm=bv.52109249,d.ZG4&psig=AFQjCNEi7ecafs8vz1hAghq_90XvQH3FzQ&ust=1379057568381211

BP

• BP has developed a piece of plastic which fits into the petrol tank of cars. This helps reduce fuel emissions.

• What problems, if any, will this create for BP?

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=uC0lL28HDcP-xM&tbnid=q-dXQRB_fviTIM:&ved=&url=https%3A%2F%2Ftwitter.com%2FBP_America&ei=kG4xUuvmIPL07AaLwYCACQ&bvm=bv.52109249,d.ZG4&psig=AFQjCNHSNF1CJ5RoG8V_v760S93KLl0NSQ&ust=1379057680814858


http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=uC0lL28HDcP-xM&tbnid=q-dXQRB_fviTIM:&ved=0CAUQjRw&url=%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26frm%3D1%26source%3Dimages%26cd%3D%26cad%3Drja%26docid%3DuC0lL28HDcP-xM%26tbnid%3Dq-dXQRB_fviTIM%3A%26ved%3D%26url%3Dhttps%253A%252F%252Ftwitter.com%252FBP_America%26ei%3DkG4xUuvmIPL07AaLwYCACQ%26bvm%3Dbv.52109249%2Cd.ZG4%26psig%3DAFQjCNHSNF1CJ5RoG8V_v760S93KLl0NSQ%26ust%3D1379057680814858&ei=mG4xUsbhM8KjhgfozYCYCw&bvm=bv.52109249,d.ZG4&psig=AFQjCNHSNF1CJ5RoG8V_v760S93KLl0NSQ&ust=1379057680814858

Jamie Oliver• Jamie Oliver has bought out a range of food

bundles. All the correct ingredients, correctly weighed are delivered to your door with a recipe card.

• What problems, if any, might this idea face?



http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=skO7wd0Ay_keeM&tbnid=krKmrEE-XCUoBM:&ved=&url=http%3A%2F%2Fbeattiesbookblog.blogspot.com%2F2010%2F11%2Fjamies-30-minute-meals.html&ei=dW8xUoSjNNSZhQfdsIDwDw&bvm=bv.52109249,d.ZG4&psig=AFQjCNGFr4iADbmjoGSk3Y0t3qBqOofRKQ&ust=1379057910352172



http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=k_vueJlb7rcLbM&tbnid=vTDvQULh6oP7EM:&ved=&url=http%3A%2F%2Fwww.bbc.co.uk%2Fmediacentre%2Fworldwide%2F190412jamie.html&ei=dW8xUoSjNNSZhQfdsIDwDw&bvm=bv.52109249,d.ZG4&psig=AFQjCNGFr4iADbmjoGSk3Y0t3qBqOofRKQ&ust=1379057910352172

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=k_vueJlb7rcLbM&tbnid=vTDvQULh6oP7EM:&ved=&url=http%3A%2F%2Fwww.bbc.co.uk%2Fmediacentre%2Fworldwide%2F190412jamie.html&ei=dW8xUoSjNNSZhQfdsIDwDw&bvm=bv.52109249,d.ZG4&psig=AFQjCNGFr4iADbmjoGSk3Y0t3qBqOofRKQ&ust=1379057910352172

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=mAJ3kNdWr3uWvM&tbnid=_DecEH1yn1-DCM:&ved=0CAUQjRw&url=http%3A%2F%2Fbigspud.co.uk%2F2011%2F01%2F12%2Fmy-favourite-cookbooks-of-2010%2F&ei=x28xUvKiHq2I7Abz6oHACA&bvm=bv.52109249,d.ZGU&psig=AFQjCNEi6WtBcBLqeIPg3dsTTbKPVcwWRw&ust=1379057970136481

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=C8tq3r5XtfBrsM&tbnid=j210dkKxf8LHaM:&ved=&url=http%3A%2F%2Fwww.theguardian.com%2Ftv-and-radio%2Ftvandradioblog%2F2010%2Foct%2F26%2Fjamie-olivers-30-minute-meals&ei=5m8xUpaMC5OShgfanoDYCw&bvm=bv.52109249,d.ZG4&psig=AFQjCNGY1BK9BHjb5Q1woiD_53RV6TAJjA&ust=1379058022394564

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=C8tq3r5XtfBrsM&tbnid=j210dkKxf8LHaM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.google.co.uk%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26frm%3D1%26source%3Dimages%26cd%3D%26cad%3Drja%26docid%3DC8tq3r5XtfBrsM%26tbnid%3Dj210dkKxf8LHaM%3A%26ved%3D%26url%3Dhttp%253A%252F%252Fwww.theguardian.com%252Ftv-and-radio%252Ftvandradioblog%252F2010%252Foct%252F26%252Fjamie-olivers-30-minute-meals%26ei%3D5m8xUpaMC5OShgfanoDYCw%26bvm%3Dbv.52109249%2Cd.ZG4%26psig%3DAFQjCNGY1BK9BHjb5Q1woiD_53RV6TAJjA%26ust%3D1379058022394564&ei=9G8xUrqGOsXB7AbVgYFI&bvm=bv.52109249,d.ZG4&psig=AFQjCNGY1BK9BHjb5Q1woiD_53RV6TAJjA&ust=1379058022394564

Copyright: the protection given to

books, plays and films

Patent: exclusive right to use a process or a product, usually for a

fixed period of time, up to 20 years.

Trademark: a word, sound or image that enables a business to

differentiate itself from its competitors

https://www.google.co.uk/imgres?imgurl&imgrefurl=http://www.raptisrarebooks.com/blog/?p=165&h=0&w=0&sz=1&tbnid=tDnDxfE8YPnnOM&tbnh=213&tbnw=237&zoom=1&docid=r7C_SK_K3FdiZM&hl=en&ei=N8IwUpeCPNCThgfMyIGYBw&ved=0CAIQsCU

http://www.fourthsource.com/news/new-google-chrome-ad-uk-brand-the-cambridge-satchel-company-10365

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=mkq-cmPz6hGs2M&tbnid=tvxQrX3VdeHvZM:&ved=0CAUQjRw&url=http://www.a-cg.org/guests/information/what-is-a-trade-mark&ei=_sIwUq7-MYLQhAeF6IHACQ&psig=AFQjCNFNHIF6mkbG9a17C_90lpg8YeyRsg&ust=1379013717344204








Plenary

Is luck or research more

important when setting

up a business?Explain your

answer

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GzYCunoWlOD2eM&tbnid=RTQx2EMIymD8hM:&ved=0CAUQjRw&url=http://amazing-newsupdate.blogspot.com/2012/04/secret-tips-to-become-lucky-people.html&ei=48MwUrTmC4GrhQeM34GAAg&psig=AFQjCNG-K0nhN039e1UZgIgVIwhOFNCyMw&ust=1379013964432527

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=NDo1iZTKq7o_wM&tbnid=z5tq82veQN-PaM:&ved=0CAUQjRw&url=http://www.eng.ufl.edu/research/&ei=-MMwUtvNB82UhQfd84GICA&psig=AFQjCNGlP2ZwryNikO4VaO15uPqWuNthUg&ust=1379014000485888