a&s Asia Jan 2015 (Trial version)

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CONTENTS

24

JANUARY 2015

48

Video Surveillance Embraces New Trends in 2015A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.

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Special Feature

Market Dynamics

The Philippines have defeated all odds and will make a remarkable recovery in 2015 despite the impact of natural disasters over the past few years. Economic growth is back on track, with public-private programs that will help boost the growth of the private sector, and big events happening this year will fuel the growth for security.

Philippines:On the Fast Track to Success

Cover Story

Seagate to the Rescue!

New Service Recovers

Lost DataAs the first hard disk drive (HDD)

company to come out with a surveillance HDD back in 2006, the

company is setting another new milestone: the first HDD company to

incorporate data recovery services for their surveillance HDD product line.

Rex Dong, MD, Asia Sales and Marketing, Seagate Technology

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CONTENTSJANUARY 2015

18 Editor’s Note 20 Corporate News 26 Products of the Month62 Asia at a Glance

84 Show Calendar 76 New Products85 Companies in This Issue

a&s Asia, published by Messe Frankfurt New Era Business Media

Ltd., is a bimonthly professional publication for channel players

in the regional electronic security industry. It caters to importers,

distributors, OEM/ODM searchers, system integrators and other

product purchasers to get updates on product sources and

developments in CCTV, Digital Surveillance, Access Control,

Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home

Automation and other fields relevant to electronic security.

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, TaiwanPhone/886 2 2659 9080 Fax/886 2 2659 9069Website/www.mfnewera.com

Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s Asia (above published in English), a&s China, a&s Installer, a&s Solution, and a&s Taiwan (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions.

Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers.Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

Copyright© 2015 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

ISSN 1997-6259中華郵政台北雜字第1570號執照登記為雜誌交寄

For changes of address or subscription problems, contact us at [email protected]

Parson Lee Publisher & Managing Director Joseph Lee General Manager John Shi General Manager Editorial General Press [email protected] Lai Editor in Chief [email protected] Strom Senior Editor [email protected] Chin Reporter [email protected] Pao Reporter [email protected] Hsu Reporter [email protected] Chang Senior Consultant [email protected] Chen Coordinator [email protected]

Art Design

Gaven Lee Executive Designer [email protected] Chang Designer [email protected] Wu Designer [email protected]

Circulation & Subscription Lulu Kuo Coordinator [email protected]

Corporate Management

Collins Yuan Group Manager [email protected] Pin Account Manager [email protected] Lee IT Manager [email protected]

asmag.com Jerry Wu Group Manager [email protected]

Secutech Peggy Wu Trade Fair Manager [email protected] Lin Manager [email protected] Tsai Project Manager [email protected]

International Advertising [Headquarters] Juihui Lin Manager [email protected] Yang Operation Officer [email protected] Fang Coordinator [email protected]

[Branches & Representatives] Bobbie Ferraro USA/Canada [email protected] Pattuelli Europe (Italy) [email protected] Cavus Europe (Turkey) [email protected] Consolos Europe (U.K.) [email protected] Hadzic Southeast Europe [email protected] Gandhi India [email protected] Lai China [email protected]. C. Suh Korea [email protected] Komori Japan [email protected] Thu Ha Vietnam [email protected]

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Technologies for High-end Retails Go beyond Protection

Bank Rakyat Indonesia Implements IP Access Control System

Product Exploration

Hard Disk Drives Work Hard to Ensure Data Integrity

NAS Adds Reliability to Storage

34

Vertical Solutions

Case Study

54 Localize or BUST! Searching for Success in China

Industry Report

Network-attached storage, commonly known as NAS, is a technology that marks a departure from the server-attached configuration.

Despite the fierce competition, multinationals are finding many ways to grow and get ahead in China’s massive security market.

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The a&s Editorial Team [email protected]

John Shi

Editor's Note

SENIOR EDITOR

REPORTER

It feels like just yesterday we were talking about whether or not HD would become the standard resolution in

security applications. Now, it’s 2015 and ultra-high definition is the topic of the moment. Every year new trends emerge as old trends become standards. This month a&s addresses some of the new video surveillance trends we expect to see in 2015. Hopefully, these trends will help drive video surveillance growth in this new year.

Eifeh [email protected]

This issue’s Market Dynamics focuses on the security industry in the Philippines, one of the fastest growing

economies in Asia. Several events this year such as the APEC Summit will further boost security awareness in the country, with several opportunities ahead. Most importantly, the recent implementation of the ‟no CCTV, no business permit” policy will jumpstart the security market, especially in the surveillance sector.

Lisa [email protected]

Driving SE Asia Growth With Applications

From the end of 2013 to the entire last year, intelligent surveillance was a hot topic. Video content analysis (VCA), which had stayed silent for a while in the market, became the talk of the town again.

However, intelligent surveillance saw little visibility in countries like Thailand, India, and Malaysia in 2014. Very few local distributors and SIs that I spoke to offered or promoted the technology, let alone PSIM, which was practically non-existent.

As such, I spent some time looking at which VCA or intelligent surveillance companies have businesses in Southeast Asia. To my surprise, such companies were a rarity, to say the least. With so few companies promoting intelligent surveillance, no wonder its awareness and acceptance in the region are lacking.

Several weeks ago I had a conversation with an Indian company focusing on surveillance software. They emphasized the reality in India: most companies agree that offering solutions is important, yet those that can truly deliver are scarce. While most are in unison on what direction the industry should be heading towards, very few companies have made the necessary investment to travel on that path. When security firms lack the ability to guide the market, the market will be slow in moving toward the goal that companies want it to.

China’s offering of low-price products have led to diminishing profits for everyone. It has become difficult for manufacturers and channel players alike to make money from security devices alone. Only by moving toward the offering of systems and solutions can companies stay profitable and grow.

This year, we are set to see even more competitive pressure, and “solution” has become the mantra that everyone will stick to for survival. Companies should identify what customer needs are, and then launch the necessary solutions and develop the necessary partners and talent to become market leaders. Only by leveraging their existing intelligent and integrative technologies, providing total solutions, and uplifting the market with those solutions can they succeed and maximize profitability.

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Campus Safety University campus blind spots removed by Axis’ Lightfinder technology and user-oriented interface

Daesun Jinrohoe University campuses, in Pocheon City, Korea, are open 24 hours to anyone, they are vulnerable to accidents and crimes. The existing analog system had become inadequate for

monitoring the vast campus; therefore, Daejin University decided to introduce a high-resolution video security system.

The existing security cameras installed across the campus of Daejin University were low resolution and difficult to manage because they were connected through coaxial cables. Additionally, their total cost of ownership became untenable. To address the problem, Daejin University decided to introduce an IP-based system that offered superior image quality under low-light conditions, night-time facial recognition, and operational stability.

With the Axis network cameras, the university has a more effective security system. The new system offers clearer images including detailed facial features. The new IP-based system enables the university’s security staff to monitor the entire campus 24/7 for rapid response in emergencies.

HD Video System for Korean Casino The Seven Luck Casino in Seoul has upgraded its video system to HD network technology and has chosen a solution by Dallmeier

The casino is located in the center of the Gangnam district of Seoul. Over 70

gaming tables and more than 100 slot machines in more than 6,000 square meters offer a wide variety of gambling entertainment 24 hours a day, 365 days a year.

When the casino’s operating company, Grand Korea Leisure, decided to replace its existing analog video system with HD IP equipment, the first thing the security managers did was institute an exhaustive selection procedure. Finally, the managers chose a solution from Dallmeier that was developed jointly by the company’s office in Korea and its headquarters in Regensburg, Bavaria.

Now, more than 510 HD cameras keep a watchful eye over proceedings in the foyer, at the gaming tables, the slot machine areas, the VIP room, the cash center, and even the casino car park. Box cameras, dome cameras, or PTZ cameras from Dallmeier were installed according to requirements.

New Partnership UK-based integrated security manufac-turer TDSi is working with Vietnamese partner GTCSI (Giang Viet System Integrated)

The two companies have worked together on a number of key projects throughout Vietnam and Cambodia.

Having worked in the Chinese security market for a number of years, Vietnam was an obvious growth area in the region and TDSi found an ideal local expert partner in GTCSI. With its base of operations in Vietnam, GTCSI also has outreach across the border into Cambodia and has introduced TDSi’s integrated security products to the market there as well. An example of this is a project to secure a factory in the Phnom Penh Special Economic Zone in Cambodia.

Intelligent VMS for Perth AirportAimetis has been selected as the video management software (VMS) platform for Perth Airport, Australia

Perth is one of Australia’s leading airports, handling over 13 million passengers each year. It employs over 8,000 staff across

multiple sites and has a retail outlet with 120 tenant shops. Aimetis has provided Perth Airport with a single platform for new IP network cameras and upgraded existing analog cameras. Re-using existing analog cameras within the same IP video surveillance system represents a cost-saving opportunity. Aimetis’ system is also scalable, allowing new network cameras to be added easily, as required. Perth Airport has 570 new and existing analog and IP cameras. The airport is undergoing a planned redevelopment and expansion program, therefore the number of cameras is expected to increase signifi-cantly.

Source: Wikicommons

Corporate News

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COVER STORY


As the first hard disk drive (HDD) company to come out

with a surveillance HDD back in 2006, the company is setting another new milestone: the first

HDD company to incorporate data recovery services for their surveillance HDD product line.

Rex Dong, MD, Asia Sales and Marketing, Seagate Technology

“Seagate continues to

develop ourselves as a trusted advisor to partners. ”

Capacity, power, performance, and reliability are often the key words associated with hard disk drive (HDD) requirements for surveillance applications. In 2006, when Seagate Technology first launched their surveillance HDDs, the goal

was to create a HDD that could meet the aforementioned requirements under the strain of 24/7 continuous surveillance recording. Now, in addition to offering a complete line of surveillance HDDs, the company is focusing on helping the market overcome key challenges such as managing storage growth, data security and protection, and reducing total cost of ownership.

With more and more users migrating to high-definition video solutions, adoption of big data/video analytics and increasing government regulations requiring companies to retain recordings for longer periods of time have made data integrity and reliability of surveillance HDDs more important. Seagate is well aware of the importance of these features. With their surveillance HDDs already in their seventh generation, the company is now ready to take on another first with their data recovery services, Seagate Rescue services (SRS). SRS has been an in-house capability for many years and is the first of its kind in the industry where a data recovery service plan is embedded as part of the HDD. “Data loss has great impact when it comes to security and surveillance and is very often caused by human errors, system failure, vandalism, power, and environment. We now have enhanced data protection services to the HDD, which gives the end customer peace-of-mind. This means they don’t have to worry about data loss under certain unexpected circumstances,” said Rex Dong, MD of Asia Sales and Marketing at Seagate. The company believes that this added-on value on top of the drive is just what they need to give them a leg up on the competition.

Trusted Storage Solutions ProviderWith close to a decades’ worth of experience in the surveillance

industry and more than 30 years in the overall HDD industry, Seagate

New ServiceRecovers Lost DataSeagateRescue!to the

New Service Recovers Lost DataSeagate Rescue!to the

By the a&s editorial team

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25JANUARY 201522 www.asmag.com 22

boasts their cumulative knowledge of customer needs and market requirements as the main factors that has allowed the company to stay at the forefront of the industry. Furthermore, the company is expanding their role in storing, protecting, and sharing digital information by strengthening their position as a trusted storage solution provider. “Seagate, with storage knowledge as our core competency, continues to develop ourselves as a trusted advisor to partners by offering comprehensive storage related offerings like storage systems; components — HDD, SSD, and SSHD; and services — cloud and data recovery services to help them overcome their biggest business and data storage challenges,” said Dong. “You can be rest assured that we could deliver storage needs beyond components moving forward.”

Importance of Data RecoveryBacking up and securing data are

becoming increasingly important as IP surveillance and NVR use become more prominent in the surveillance industry. However, due to the high requirement of data storage in video surveillance applications, backing up data often becomes a key issue as it increases the cost of deployment. “Phenomenal growth in capacity requirements in the surveillance market means when you have big growth on the data, the question is how you protect the data,” Dong said. This is where the benefits of data recovery services come in. “Physical-wise, we would say that customers need to back-up their data, but in any situation where backup is not used, you should have other assurances with SRS. Very often, even if you buy a backup drive, you still can’t predict what could happen to the backup drive under unforeseen circumstances.” As an extra precaution, SRS give customers that extra peace-of-mind, knowing that as long as the drive has not been physically damaged, the data can be recovered. This is especially useful in data critical applications for verticals like government and banking.

Based on Seagate’s experience, most

customers will send a HDD for recovery as long as there is the slightest chance that the data can be recovered. The company asserts that they have had more than 90 percent success rate over the years.

Currently, SRS is available in most Asia Pacific countries. The service is auto-activated upon purchase, similar to the existing warranty offered by the manufacturer. This is a hassle-free service that doesn’t require any online activation or registration.

Education Still the KeyMarket awareness and education are

arguably the biggest competition for any company when it comes to new product adoption. Taking this into account, one of Seagate’s main focuses for 2015 is to educate their partners and channels on the benefits of utilizing SRS so that they can understand how to incorporate it into their solutions. Educating end users is also important. Since recovery services for HDDs are a new concept in the surveillance industry, it is crucial that users understand the benefits that SRS brings to them — knowing the HDD manufacturer is there to help recover the most valuable video recordings.

Strong Confidence for 2015In addition to SRS, Seagate introduced

several other new features in 2014 with their new 5 and 6-terabyte model HDDs. With the rise of IP surveillance, NVR and storage subsystems will increase the demand of multi HDDs applications thus requiring solutions that can help deliver the highest reliability. The newest model of Surveillance HDDs now have built-in RV (rotation vibration) sensors that will be important in multi-drive applications where they could help manage the vibration level created by operating HDDs in a chassis. Furthermore, it would ensure the highest reliability, data integrity, and consistent performance during video recording operations.

Going forward, Seagate will aim at project-oriented markets in 2015, in particular the banking and government sectors. The company understands that these markets are the ones that have the strongest need to protect data. The company also plans to help and focus on small and mid-sized businesses as well as small offices and home offices. Dong expressed confidence that Seagate Rescue services will further promote the Seagate brand name within the surveillance industry and help the company strengthen its position in Asia. “When you have the drives in a system, the customer might not know whose drive they are using. With our new service offering, they will know that it’s Seagate that’s protecting their video recording.”

“We now have enhanced data protection services to the HDD, which gives the end customer peace-of-mind. This means they don’t have to worry about data loss under certain unexpected circumstances.”

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2020Touch from 2020 Imaging is an intuitive, intelligent and integrated operative platform (I3OP) that brings businesses a common operative picture from different

data sources and systems. The data source could be text, audio or video; the data system could be security, facility, or business management. 2020Touch is breaking language barriers and bringing the simplicity of smartphones into command and control applications. By being able to connect cameras, sensors, fire system, access control, lighting, HVAC, BMS, and even ERP into a single window and manage them by exception, by interfacing with maps, GPS, resources, mobile, and social media through a cloud-based architecture, by creating context-sensitive data flow for powerful visualization and collaboration, the platform is enabling proactive actions through situational awareness.

Software has become the main key to connecting multiple devices and giving control and command to the system. Due to the high market demand for software, we have observed a recent influx of new software companies, who provide software solutions with their unique sales proposition and pricing strategies. In the following, a&s featured three software companies from India, who provides solutions for video analytics, video management, and incident management, for increasing situational awareness in a security system.

2020 ImagIng 2020 TouchconTrol SoluTIon

Editor’s Note:

2.

• Multi-touch gesture control that enables real world interaction• Contextual navigation with integrated time, space, and location data• Alert handling and incident management that is effective and efficient• Intelligent video analytics for security, facility, network, and business

management• Collaboration between operators, mobile devices, internet systems,

and emergency services• Modular, scalable, and secure architecture built on open standards for

seamless integration

Supplier: 2020 Imaging

URL: www.2020imaging.com

Software Becomes Dynamic for Security

Com-Sur is a software technology to enhance surveillance, allowing review of hours of video in minutes, create standardized intelligent incident reports, and ‘gain’ from

historical data. The software back-up video as screenshots remotely. Com-Sur also helps to prevent losses and reduce Ops., risks, improve business processes and sales, and solves crime faster. Through ease of review, Com-Sur makes it possible to ‘discover’ exceptions that cameras/VMS may miss. Besides, Com-Sur sets a global minimum standard of incident reports. This takes away the confusion of different incident report formats, and provides the additional benefit of delivering patterns such as what kind of incidents are taking place, on what days, time, location and so on. This enables corrective/preventive action.

hayagrIva SofTware com-Sur

1.

• Works with existing and any camera/DVR/VMS • Enables review of hours of video in minutes • Enables creation of standardized intelligent incident reports • Enables back-up of video as screenshots at 5 remote locations • Enables sharing of many photos and related information as a

‘contact sheet’ • Enables creation of training material from videos

Supplier: Hayagriva Software

URL: www.comsur.biz

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Provides In-depth & Unbiased Market Information Worldwide

For more information, please contact us at [email protected] or visit us at www.mfnewera.com

Magazine

Videonetics’ Intelligent Video Management Software (IVMS) is based on a unified, monolithic architectural framework to capture and handle video and audio data over IP network

in an efficient and elegant way, going way beyond what traditional ‘view-record-replay’ based DVR-like systems offer. Videonetics IVMS is scalable across multiple verticals such as city surveillance, enterprise surveillance, banking, retail, traffic management, etc., using the same video management software framework. It comes with the in-house intelligent video and audio analytics platform, and is deployable across multiple operating systems and hardware platforms. It can be seamlessly integrated with other Videonetics offerings like automated number plate recognition (ANPR) system, red light violation detection (RLVD) system, vehicle entry/exit monitoring system, and other traffic management applications; retail solution for business intelligence generation; face recognition, intrusion detection, crowd monitoring; and other typical video analytics applications, thus providing a homogeneous, one-stop solution.

vIdeoneTIcS InTellIgenT vIdeo managemenT & analyTIcS SofTware

3.

• Platform independent ─ any OS, any database, any browser, any storage, and ONVIF camera

• Unified monolithic architecture ─ VMS, VA, and various vertical applications in single unified platform, single GUI

• Scalable to unlimited camera support• N+0 redundancy support• Video digging ─ smart forensic analysis tool• Unprecedented system health monitoring & alarm management• Third-party integration for unified command & control

Supplier: Videonetics

URL: www.videonetics.com

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Philippines:On the Fast Track to Success

Market Dynamics


The Philippines have defeated all odds and will make a remarkable recovery in 2015 despite the impact of natural disasters over the past few years. Economic growth is back on track, with public-private programs that will help boost the growth of the private sector, and big events happening this year will fuel the growth for security.BY LISA HSU

This year will be a positive year for the Philippines, with a forecast GDP growth of 6.8 percent, fueled by inflow of foreign direct investment and remittances. Impacted by a string of natural disasters in the

past two years, including Typhoon Haiyan in 2013, the strongest typhoon to ever hit land, the Philippines still managed to achieve a 5.3 GDP growth last year. According to BDO UniBank, the biggest likely change for 2015 will be accelerated implementation of infrastructure projects under the government’s public-private partnership (PPP) scheme. Moreover, as the world’s largest center for business process outsourcing (BPO), opportunities will present itself with more

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demand for security and protection for data and employees who work at unruly hours.

Uncertainty for 2016 ElectionsPresidential elections will be held in 2016,

which may lead to postponement of some projects. Some investors may delay key decisions till a new government is formed and wait to gauge what the future policy environment will be before launching major projects. At the same time, nearing the upcoming election, talk of more projects and activities from the government to gain more votes will hopefully turn into real projects, as growth initiatives must continue. According to Rosalie Real, Project Manager of CBR2 Marketing, “Some agencies will hurry up and purchase before elections, while others who are either indecisive or have no final requirement yet will have to wait after the election is over to continue their projects.”

According to Matthias Boehm, Country Manager of Bosch Security Systems, the elections are considered to be “hot months” in security and safety; most projects are still being rolled out, while some are put on hold.

Security Growth Benefits From EconomyThe Philippines has recently been named one of

the fastest growing economies in Southeast Asia, and the security industry has benefitted from this trend. “The security industry matures almost every day. As we integrate electronics to this field, the security industry then takes a bigger leap, which opens up many possibilities for surveillance, access control, finger prints, face detection, voice recognition, and building management systems (BMS), etc. If we look at it on a general basis, growth for the industry doubles


Ivan Tjahjadi, Country Manager, ASEAN, Axis Communications

Matthias Boehm, Country Manager, Bosch Security Systems

Rosalie Real, Project Manager, CBR2 Marketing

Basic IntroductionPopulation: 101.8 millionLand mass: 300,000 square kilometersGDP per Capita: US$2,765

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When it’s pouring outside, or the temperature hits -10 degrees, you want to make sure your surveillance equipment is still working properly. Nowadays, equipment for critical environments — those that are subject to water, dust, winds, sand, salt, or extreme climatic patterns — is built with durability in mind and can effectively withstand harsh conditions. This way, users can rest assured that their products will work normally no matter how tough the surroundings get.

Adds Reliability to StorageNetwork-attached storage, commonly known as NAS, is a technology that marks a departure from the server-attached

configuration. With network storage, data is saved and accessible to everyone on a network, making it an ideal and reliable solution especially for large-scale installations where

storage needs to be spread across multiple sites.


Product Exploration

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Adds Reliability to StorageNetwork-attached storage, commonly known as NAS, is a technology that marks a departure from the server-attached

configuration. With network storage, data is saved and accessible to everyone on a network, making it an ideal and reliable solution especially for large-scale installations where

storage needs to be spread across multiple sites.

NAS and storage area network (SAN) are both technologies that put storage on the network instead of on the server. Among them, NAS offers a simpler and more

cost-effective solution to ensure data reliability and integrity, which have become critical in the face of growing demand for securing data over a longer period of time.

“The Boston Marathon bombings of 2013 were solved using stored video footage from city surveillance, mass transit surveillance, and local businesses’ surveillance systems. That demonstrates the value of video surveillance and the importance

of storing the video data in a reliable manner,” said Greg Pellegrino, Product Management Director of Pivot3.

In the past, storage was mostly attached to the server or workstation. Yet over time, demand for separation of storage and servers emerged, due to several reasons. First, better video quality resulted in a proportional increase in data, which put a strain on the server. Secondly, attaching storage to servers proved vulnerable to natural or manmade disasters, like 9/11, where everything was wiped out. A more risk-diversifying solution was needed.

Network-based storage, where data can be

By William Pao


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When it’s pouring outside, or the temperature hits -10 degrees, you want to make sure your surveillance equipment is still working properly. Nowadays, equipment for critical environments — those that are subject to water, dust, winds, sand, salt, or extreme climatic patterns — is built with durability in mind and can effectively withstand harsh conditions. This way, users can rest assured that their products will work normally no matter how tough the surroundings get.

Hard Disk DrivesWork Hard to Ensure

Data Integrity


Product Exploration

Hard disk drives (HDDs) are the core of a storage system, which is critical in a surveillance installation. With growing demand for storage devices capable of storing bigger and more complex video data for longer

periods of time, the need for higher-capacity and more reliable hard drives also rises. Today’s surveillance HDDs consume less power, have better error detection capabilities, and are designed specifically for intensive

writing that is typical of surveillance operations. All this is intended to meet users’ growing storage needs.

By William Pao

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Hard Disk DrivesWork Hard to Ensure

Data Integrity

The history of HDDs goes way back; they were Introduced in the 1950s. Yet for a long time, HDDs focused primarily on the storage of personal and corporate data and lacked surveillance applications. However, this has changed with the growing

importance of the security industry. As camera resolutions get higher and video retention periods become longer, demand for HDDs that are bigger in volume and designed specifically for writing-intensive surveillance operations has increased.

In fact, it can be said that surveillance is a growth driver for the hard drive industry. A recent study by HIS predicted that revenue for both internal and external HDDs in video surveillance applications would rise from US$638.7 million in 2013 to $1 billion by 2017, a remarkable 57 percent increase. The market research firm attributed the increase in storage demand to various factors, including better performance and the use of high-resolution cameras. “The HDD industry as a whole will reap the benefits of a fast-growing video surveillance industry,” the report said.

Indeed, today’s HDDs come with advanced features, such as error detection and vibration tolerance, to make sure no data is lost. Capacity, which totals 4 terabytes (TB) in most of today’s enterprise-level HDDs, will only increase over time. All this is meant to ensure data reliability and integrity over a long period of time and boost the overall performance of the surveillance deployment.

Consumer vs. Surveillance HDDsThe major difference between HDDs for consumer and surveillance

applications is that the former is reading intensive and the latter is designed for data writing most of the time. “Consumer electronics (CE) HDDs’ primary focus is entertainment systems, like a consumer DVR, where you typically record content and play it back over and over again. In this environment, smooth playback is very important,” said CN Chu, Technical Manager for Taiwan at Seagate.

Surveillance, on the other hand, requires constant writing of data as video feeds from different cameras are continuously transmitted to the storage device. HDDs for surveillance applications must therefore be designed from a writing-intensive perspective. “For surveillance applications, the customer needs an HDD that writes data 90 percent of the time, while reading accounts for just 10 percent or even 5 percent,” said Patrick Lo, Director of APAC Marketing, Digital Video and Data Center Storage Division at WD. “If there is no event, the video data is either retained or overwritten.”

Moreover, surveillance HDDs must be able to withstand lots of heat, being often enclosed in

systems such as NAS or servers.

Surveillance HDDs must also have more stringent fault tolerance requirements, able to perform even in the event of a components failure. Finally, consumer HDDs work at an average of eight hours a day, five days a week. Surveillance HDDs, on the other hand, must work round-the-clock. And given surveillance systems are always on, HDDs with improved energy conservation features can help users save on power.

Features to Ensure Data IntegrityImagine the horror of not being able to find

or retrieve a vital piece of data in the event of an accident. Since surveillance HDDs are tasked with storing piles upon piles of video data that is too valuable to be lost, they come with cutting-edge features to make sure all the data is kept securely and intact.

Error DetectionError detection is a feature that activates

when the system detects an impending HDD failure to allow the engineer to act accordingly, such as backing up data or making replacements. To make sure that error

detection works, the HDD must be able to “shake hands” with the error

detection software developed by the system manufacturer. “We do not just sell

HDDs. In this industry, we sell a service and work with system manufacturers from the very beginning during the R&D stage,” Lo said.

Power ManagementThe more power a hard

drive consumes, the more heat it will emit. Overtime,

this will shorten a hard drive’s life expectancy. Power management is

Comparison Between Consumer and Surveillance HDDsConsumer HDDs Surveillance HDDs

Power-on hours 8x5 24x7Designed for multi-HDD recording No Yes (1 to unlimited)Mean time before failure (hours) 700K 1-1.4 millionWorkloads Balanced between read and write High sequential write/recording high-resolution videos at all timePower management High spin-up current >2amp Low spin-up current <2ampWarranty 2 years 3-5 years


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The Market at a GlanceIn 2014, video surveillance accounted for approximately 53

percent of the total market share (US$13.5 billion) in terms of global physical security product sales, according to Memoori Business Intelligence. Double-digit growth has been the norm in the video surveillance market over the last decade, and analysts at IHS forecast similar growth in the new year, predicting more than

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special feature

A new year brings new trends. Many of the trends from 2014 have since turned into industry standards, such as HD resolution and IP surveillance; however, new ones have emerged to keep the security industry on its toes in 2015.By EifEh Strom

Video Surveillance

Embraces New Trendsin

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shipments still outnumber those of IP. This is poised to change, with analysts believing that IP shipments will take over analog by the end of the decade. Evidence of this shift can be seen in markets like Latin America where the overall market — one that is heavily focused on analog — is now leaning toward IP equipment for the first time (by supplier revenue), according to a report by IHS.

Asia Leads the WayIn the world of security, Asia has had a tendency to be a step behind

when it comes to the most up-to-date technologies. In the coming years, though, APAC is forecast to be the fasting growing region for IP video surveillance globally at a CAGR of 44.3 percent during the period 2013 to 2020, according to a report by Allied Market Research. The report also pointed out that North America is expected to experience the highest

share in the IP video surveillance market by 2020, predicting that the

continent would be the highest revenue-generating segment with a value of about

$19 billion in 2020. However, China is estimated to have been the largest regional market for video surveillance equipment, accounting for a third of global revenues in 2013.

Trends for the Growing MarketAlong with growth come trends, trends

that help drive growth and keep the market up-to-date with new and exciting technologies. In 2014, we saw IP surveillance become a norm and HD resolution become a standard. In the following, a&s explores a few of what we expect to be the most popular video surveillance trends for 2015.

High Efficiency Video Coding (H.265)One of the most important developments

for 2015 will be that of high efficiency video coding (HVEC), also known as H.265, which directly relates to another trend: 4K resolution. HVEC will play a significant role in the feasibility of 4K in security applications. According to security experts, about 90 percent of surveillance products currently use HVEC’s predecessor H.264 for compression. However, that is set to

10 percent growth in 2015. Furthermore, Marketsandmarkets has predicted that the global video surveillance market will reach roughly $42.1 billion at a CAGR of 17 percent for the period 2014 to 2020, with the IP system market expected to grow at a CAGR of 23.5 percent during the same period. Rising crime rates, an increase in terror attacks, and growing security concerns all are contributing to this growth.

Who Reigns Supreme? IP vs. AnalogThe move to IP is no longer so much a trend as it is simple

fact: New installations are going IP and many analog users are upgrading to network-based solutions. With that said, does that mean that IP has finally taken over analog in video surveillance? The answer is yes and no. In terms of revenue, IP sales have surpassed analog sales; however, in terms of quantity, analog

Stephen Carney, Director, Video Product Line Management, Tyco Security Products

Koji Maunari, GM, Industrial Optics Business Unit, Tamron


Video Surveillance

Embraces New Trends

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Despite the fierce competition, multinationals are finding many ways to grow and get ahead in China’s massive security market. With words like localization being emphasized by every player in China, multinationals have found ways to fit into and meet the requirements of this highly demanding market.

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Searching for Success in China

INDUSTRY REPORT

Localize or BUST!

By EifEh Strom

How to Succeed in China

Despite being a rather saturated market,

multinational success is anything but out of

reach in China. Here are some of the keys that multina-

tionals are using to unlock the Chinese security market:

1.�Localization: Making sure that everything from R&D to manufacturing

to manpower is local is possibly the most important thing in China. Not

only does local manufacturing help with government projects, local

manpower can help make sure that local needs are understood and

met.

2.�Customization: The ability to be flexible can go a long way in China, as

Chinese users like to customize products and solutions.

3�.�Integration: More than any other market, China requires very high

levels of integration.

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In 2014, China surpassed the U.S. as the world’s largest economy. This, however, should not come as a surprise to anyone. With one-seventh of the world’s population, an insatiable market, and exceptionally fast development, it was only a matter of time before China pushed out the U.S. to take over

the number one spot. In the security and surveillance market, China has played a similar game — unbeatable manpower, ever-improving technology, and a market hungry for the latest and greatest in security products. In fact, as previously reported by a&s, according to IHS, China was estimated to be the largest regional market for video surveillance equipment in 2013, accounting for a third of global revenues.

It is quite clear that China is a force to be reckoned with, not just in security but generally as an overall economic giant. According to Memoori Business Intelligence, within the video surveillance sphere, China is now delivering the highest rate of growth and increasing its market share. What that has meant for the security industry is that everyone wants a piece of this massive market. Multinationals from every corner of the world have flocked to China to try to gain a presence and take some of the country’s market share. However, this has not been easy. With local Chinese security manufacturers numbering in the thousands (and constantly on the rise) and power-house players like Hikvision Digital Technology and Dahua Technology quickly ascending in the ranks among the world’s biggest security manufacturers, multinationals have their work cut out for them.

Everything LocalFrom manpower to manufacturing to offices to services, being local in all these

categories is more than just an added bonus for multinationals in China: it’s a necessity. Setting up local R&D, local manufacturing, and local offices has been the key to success for many multinationals in China. In fact, many of the world’s top security brands are emphasizing localization as their key strategy. Companies like Axis Communications, HID Global, Infinova, Panasonic, Sony, etc., have all set up manufacturing factories in the country, which has proved to be very advantageous

when it comes to competing with local manufacturers. “As we have local manufacturing and local R&D, we can, to an extent, reduce costs — we can be more aggressive with pricing with China-specific products,” said Jimmy Li, Sales Director for China at Axis Communications. Being able to compete in price is obviously quite an advantage as the price wars caused by Chinese manufacturers within the global security industry have affected every manufacturer.

Aside from local manufacturing, local manpower is also a key asset to multinationals. “The fact that we have local Chinese people in our office helps us a lot because they serve as a bridge of knowledge,” said Dror Irani, President and CEO of BriefCam, an Israeli-based software company specialized in video synopsis. “They take the local requirements of the market and translate it in a way our programmers understand what is required, which is not a simple task: it is both technical as well as cultural. Technical and cultural gaps exist in this communication and understanding all of that can immediately affect your entire product offering.”

Additionally, localization tactics like language are also quite important in the Chinese market. Eric Chiu, Sales Director for Greater China at HID Global pointed out, “Small things make a big difference — for example, language. Many global companies use English as a standard, but for HID, especially here in China,

we are not that way. We still have English, but Chinese is our local language for communication. This is just one example. It looks like a


Jimmy Li, Sales Director, China, Axis Communications

Eric Chiu, Sales Director, Greater China, HID Global

Tony Wong, Strategic Sales Director, Greater China, Tyco Security Products

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Luxury and business fashion retailers (including luxury clothing, jewelry, and footwear) account for the sector with the highest number of new entrants in APAC, according to a CBRE market report from 2013. High-end retailers are opening up new stores at a faster rate than other sectors to capture more growth opportunities.

The main security challenge facing high-end retail is the need to balance security and appearance. “High-end retailers need to maintain a store environment that reflects their brand image. As such, installed security systems need to be non-intrusive and discreet, so as not to affect the store aesthetics,” explained Atul Ghaisas, Business Development Manager for Store Performance Solutions (SPS) in APAC at Tyco Retail Solutions.

“Besides having a high level of security, another area that is crucial for high-end retailers is the service level they get from their security providers,” added Ricky Du, Operations Manager of East Asia at ICD Security Solutions. “Retailers want immediate response to any problem, for example, if the safe doesn’t open in the morning. This poses a challenge for the systems integrator to make sure they are able to respond fast to these needs,” he added.

Front Store vs. Back OfficeThe requirements from security systems change according to time and place: during

the store’s business hours, and between the back office, and the store front. Intrusion and theft are the main risks when the store is closed. During the off-hours,

alarm systems, motion detection, and glass break sensors operate along with video


Vertical SolutionS

By Israel GoGol, freelancer

High-end retail is characterized by higher security requirements and therefore also higher investments in security systems. High-end retailers need to protect their merchandise, employees, and customers, and invest mainly in video systems, alarm systems, and access control. a&s Asia looks at a few recent trends and changes in high-end retail security in the region.

Go Beyond Pr otection Technologies for Hig h-end Retail

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Wise Choice of WDR

“The choice of wide dynamic range (WDR) cameras is important for high-end retailers,” explained

Becky Zhou, VP of Sales in APAC for Arecont Vision. Since high-end retail stores are usually dimly lit to create a shopping atmosphere, capturing the faces of people entering the store is challenging due to changing light conditions between the outside and interior. People enter the store with the light behind them making capturing of facial features more difficult. In addition, high-end retailers will have a combination of dark and bright areas (e.g., a diamond display box) which creates a problem for security cameras. “For these situations we recommend cameras with ‘true’ WDR and not software WDR to get a better coverage of the floor,” she added.


Go Beyond Pr otection Technologies for Hig h-end Retail

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Bank of Rakyat Indonesia implemented the Synergis IP access control system to restrict access to vulnerable areas and extends BRIZZI one-card application to include employee access.

One of Bank Rakyat's many branch offices. Source: Wikicommons

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Case Study

Business ChallengeIncorporated in 1895, Bank Rakyat

Indonesia (BRI) is one of the largest government-owned banks in Indonesia. Today, BRI has over 10,000 outlets serving 30 million retail clients and a growing corporate clientele. BRI’s headquarters is located in Jakarta and serves as the center of their national operations in a state-of-the-art 35-story building.

As one of Indonesia’s largest banks, the organizat ion places a very high importance on security; not only to ensure its proprietary business information stays safe, but also to protect employees and visiting clients. With the aim of enhancing the security of their headquarters, BRI was looking to expand its physical access control system.While server rooms were restricted with a stand-alone access control system, the technology was extremely basic and could not accommodate their p lans to implement access con t ro l enterprise-wide. BRI also wanted a more advanced and feature-rich IP-based access control system to protect main entrances and exits and other sensi t ive areas. An open-architecture system was also important to accommodate device selection and other systems integration in the future.

Wi th the he lp o f loca l in tegra tor Golden Solution Indonesia, BRI chose Genetec Security Center, the unified security platform with Synergis IP access control. According to Mr. Yusuf, Head of Security at BRI, “Security Center met all of our needs in terms of system functionalities within our budget. It also gave us the flexibility to leverage advanced card technology for a unique one-card application with our BRIZZI payment card.”

One-Card BRIZZI Application Showcases Innovation and Simplicity

Today, Security Center manages 114 doors throughout BRI headquarters, securing access to server room areas, offices, and VIP guest locations. HID Global VertX controllers and readers were chosen to secure all doors. The Synergis IP access control system is also managing 12 tripod barrier gates at the main entrance of

Bank Rakyat Indonesia Implements IP Access Control System

■By Genetec

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the headquarters.Since all employees and some customers

already carry the BRIZZI payment card from BRI, the bank wanted to leverage the flexibility of the system and the hardware to use this card for access credentials as well. Today, the 32-bit smartcard not only serves as a pre-paid debit card but is also used by employees to access various areas of the office building.

“The BRIZZI card is designed to serve multiple functions including a prepaid debit card for purchases and for road tolls from merchants who are affiliated with the bank,” said Mr. Yusuf. “By choosing Synergis and HID, we were able to add the access control application within our headquarters. This makes it easier for our employees who now only have to carry one card and this also helps us build on this bank-affiliated innovation.”

Granular Access Privileges and Visitor Management Secure Vulnerable Areas

In order to ensure employees only

have access to the areas and floors that are necessary to their functions, BRI was able to create access control groups and pre-assign specific access control privileges to each group for easy cardholder enrollment. Special after-hour privileges are provided to senior-level employees who may require access beyond regular office hours.

The ability to pull detailed access control reports from Synergis has been instrumental to the security team at BRIZZI. During any active investigations, access control event reports provide a clearer timeline of when events might have occurred. Creating monthly reports on visitor access, event logs, and system health status have become routine for the BRI security team.

For clients and business affiliates who visit the headquarters regularly, the built-in visitor management feature in Synergis has facilitated the check-in and check-out process. “The enrollment process for our visitors is quick and easy, and having the ability to assign access

control rights ensures our most vulnerable areas will always be secure.”

Growing Into the Future Without Restrictions

Beyond ensuring BRI headquarters are safe from any potential vulnerabilities, the security department is exploring the use of Synergis for a time and attendance application that will involve multiple departments.

Integration with video surveillance and fire detection systems are also on the horizon for BRI. Since Security Center is a unified platform, BRI is looking forward to managing all security and business systems from one easy-to-use solution. Syncing events and alarms with video will further simplify investigations for the security team. BRI is also looking to upgrade access control at other locations and centrally manage these sites from the main headquarters by implementing the Genetec Federation feature.

“Synerg i s IP access con t ro l i s a very effective product and has met all of our needs in helping us secure our headquarters. We look forward to expanding on the system by adding more advanced functionality, systems integration, and other sites. The Genetec solution has given us the freedom to grow, without restrictions, so we know our investment is protected,” Mr. Yusuf concluded.

Infrastructure at a GlanceSynergis is managing 114 doors throughout the BRI headquarters building and 12 tripod turnstiles within the lobby. 126 HID Global VertX V100 door/reader interface are installed with five HID Global Vertx V1000 controllers. The security and IT departments manage and maintain the system from a central location within the building.


Security Center met all of our needs in terms of system functionalities within our budget.„ - Mr. Yusuf, Head of Security, Bank Rakyat

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Companies in this issue

NEXT ISSUE

Products of the Month • 2020 IMAGING • HAYAGRIVA SOFTWARE • VIDEONETICS

Industry Report • AXIS COMMUNICATIONS • BRIEFCAM• EVERFOCUS SHENzHEN• FLIR SYSTEMS• HID GLOBAL• INFINOVA• MERIT LILIN GUANGzHOU • MICRODIGITAL • pELCO BY SCHNEIDER ELECTRIC• SONY (CHINA) • TYCO SECURITY pRODUCTS

Special Feature • AXIS COMMUNICATIONS • BOSCH SECURITY SYSTEMS • HONEYWELL SECURITY • MILESTONE SYSTEMS • TAMRON • TYCO SECURITY pRODUCTS• VIVOTEk

Product Exploration • D-LINk • SEAGATE TAIWAN • SYNOLOGY • VERACITY • WESTERN DIGITAL

Vertical Solution • ARECONT VISION

• AXIS COMMUNICATIONS • ICD SECURITY SOLUTIONS • TYCO RETAIL SOLUTIONS

Market Dynamics • ALCON pHILIppINES TECHNOLOGIES

AND SOLUTIONS • AXIS COMMUNICATIONS • BOSCH SECURITY SYSTEMS • CBR2 MARkETING • DIGITAL CCTV • FEDERAL pROTECTION SYSTEMS • HID GLOBAL • INDIGOVISION • MILESTONE SYSTEMS • NETDOC IT SOLUTIONS • pANASONIC SYSTEM

COMMUNICATIONS

Market DynamicsTHAILAND

Product ExplorationVIDEO MANAGEMENT SYSTEMS

Special Feature UL/FM STANDARDS

Vertical SolutionAMUSEMENT pARkS

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ADVERTISER INDEX


*The index is provided as an additional service. *The publisher does not assume any liability for errors or omissions.

SURVEILLANCEPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL

21 ABILITY ENTERPRISE CO., LTD. IP CAMERA/ HOME CAMERA TAIWAN [email protected]

COVER GATEFOLD, 74 ADYTIA INFOTECH LTD. SURVEILLANCE INDIA [email protected]

15 AXIS COMMUNICATIONS AB NETWORK VIDEO SOLUTIONS SWEDEN [email protected]

8 CNB TECHNOLOGY INC. CCTV KOREA [email protected]

5, 7 DAHUA TECHNOLOGY CO., LTD. SURVEILLANCE CHINA [email protected]

41 DYNACOLOR INC. IP CAMERA/ NVR TAIWAN [email protected]

4 EVERFOCUS ELECTRONICS CORP. CAMERA / DVR / IP CAMERA TAIWAN [email protected]

13 FLIR SYSTEMS CO., LTD. SURVEILLANCE HONG KONG [email protected]

51 FUZHOU FRAN M&E TECHNOLOGY DEVELOPMENT CO., LTD. DOME COVER CHINA [email protected]

10 GKB SECURITY CORPORATION IP CAMERA / NVR / HD SDI CAMERA / HD SDI DVR TAIWAN [email protected]

23 HANGZHOU JUFENG TECHNOLOGY CO., LTD. AHD DVR / CAMERA / IPC / NVR / HOME SECURITY CHINA [email protected]

33 HDPRO CO., LTD. CCTV KOREA [email protected]

11 HIKVISION DIGITAL TECHNOLOGY CO., LTD. SURVEILLANCE CHINA [email protected]

9 NETWORK VIDEO TECHNOLOGIES TRANSMISSION USA [email protected]

12 PANASONIC SYSTEM NETWORKS CO., LTD. VIDEO SURVEILLANCE JAPAN -

19 QNAP SYSTEMS,INC. NVR/ VMS TAIWAN [email protected]

6 RIFATRON CO., LTD. DVR KOREA [email protected]

37 ROBERT BOSCH (SEA) PTE LTD. SECURITY SYSTEMS SURVEILLANCE SINGAPORE [email protected]

INSIDE FRONT COVER, 1 SAMSUNG TECHWIN CO., LTD. CCTV / DVR KOREA [email protected]

COVER, 24, 25 SEAGATE TECHNOLOGY LLC SURVEILLANCE STORAGE SINGAPORE [email protected]

53 SHENZHEN NANFANG HANBANG TECHNOLOGY CO., LTD. NVR, IP CAMERA CHINA [email protected]

17 SONY ELECTRONICS ASIA PACIFIC PTE. LTD. NETWORK MONITORING SOLUTIONS SINGAPORE [email protected]

39 WEBGATE INC. DVR KOREA [email protected]

88, INSIDE BACK COVER WESTERN DIGITAL TAIWAN CO., LTD. SURVEILLANCE STORAGE TAIWAN [email protected]

ACCESS CONTROLPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL

85 FUJICA SYSTEM CO., LTD. BARRIER CHINA [email protected]

57 GIGA-TMS INC. RFID MODULE / LOCK / READER TAIWAN [email protected]

BACK COVER HID GLOBAL CARD, CARD READER USA [email protected]

45 HUNDURE TECHNOLOGY CO., LTD. READER TAIWAN [email protected]

47 SUPREMA INC. FINGERPRINT KOREA [email protected]

OTHERPAGE NO. ADVERTISER MAJOR ITEM COUNTRY E-MAIL

31 ANTAIRA TECHNOLOGIES. CO., LTD. SWITCH TAIWAN [email protected]

83 ROBERT BOSCH (SEA) PTE LTD. SECURITY SYSTEMS FIRE DETECTORS SINGAPORE [email protected]

2, 3 SONY CORPORATION SEMICONDUCTOR GROUP SEMICONDUCTOR JAPAN -

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a&s Asia Jan 2015 (Trial version)

Documents

new trends

new year

new ones

new milestone

new products85 companies

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