Aruba_Mobile_Engagement_Campus of the FutureDLR-vFinal

Navigating the Campus of the FutureDiana Laboy-Rush, App Developer EvangelistAruba, a Hewlett Packard Enterprise company

April 27, 2016

Matt Cook, Emerging Technologies LibrarianUniversity of Oklahoma

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Food, Sleep, and Mobile Devices

Student’s Subsistence Diet

Source: www.edtechmagazine.com

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Changes Impacting Today’s Higher Ed Campuses

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How are visitors accessing information?

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Engage with Studentswith notifications about

campus events and services (“Today’s cafeteria special:

Tofu Pad Thai”)

Engaging students on campus

Start More Classes on Time

By giving students turn-by-turn directions to

their classrooms

Increase Student Satisfactionby giving them in-app

tools to navigate buildings, find nearby services, and access

onsite directories

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How can a mobile app help on your campus?

Friend Finder

Advertising / Push Notification

Location Sharing

Time & location relevant messaging

WayfindingIndoor turn-by-turn

directions

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Indoor Wayfinding & BluDot Function

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• “Find My Friends” feature available in Meridian AppMaker Apps and Meridian SDK

• Reciprocal sharing (both users must share to work)

• Sharing constrained to venue location and users can turn on/off.

Friend Finder - Permission Based Location Sharing

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Notifications and Messaging

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Mobile Engagement Toolkit

- White-label or custom- Active Wi-Fi

Connection Not Needed

Meridian-Powered Mobile App

Self-registration, app delivery, personalized

advertising in the browser

ClearPass GuestAruba Wi-Fi

Meridian App Platform

Location-based and personalized content for apps

Aruba Beacons

Blue dot directions & notifications based on

real-time position.

ClearPass Guest prompts download of Meridian-powered app

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• Works well for iOS and Android devices • Less expensive than other hardware approaches• Better user-experience:

no need to associate to the Wi-Fi network• Low latency, optimal accuracy and performance for

real-time wayfinding/indoor positioning

Location by BLE Beacons Advantages

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How Does Aruba Wi-Fi Help Manage Beacons?

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Building an App for Your Campus: Case study

OU Libraries NavApp:Motivation, Usage, and Next Steps

FIRST IMPRESSIONS

4000 + incoming freshman.

A first experience with an academic library. What shape will we take in their minds while they develop as scholars?

The bottom line: With more than 400,000 square feet of usable space, Bizzell can be both opaque and intimidating.

Monolithic - In studies, up to 80% of first-time academic library users find the experience anxiety-inducing (Case, 2012).

As the literature suggests, many library interactions will terminate before the variety of services are explored in great depth.

We need to maximize both approachability and visibility. The key: simplifying an extraordinarily complex environment.

APPROACHABILITY

Triangulating indoor location –combination of beacon chirps and corresponding building schematics.

Leads user directly to their chosen destination and provides hyper-local content that we define.

But navigation is just a means to an end…

INDOOR NAVIGATION

Conceptual mockup illustrating a freshman’s perspective of a “BizNavApp” (prior to deployment).

The key: begin with a select few resource choices, then capitalize on this indoor-nav technology to provide downstream choices.

Conduct Research

Group Study

Quiet!

Coffee/Snacks

Special Needs

Exhibit Tour

DigitizeMaterial

Special Collections

A Book

WHAT DO YOU NEED?

SIMPLIFICATION

Critically, it’s not just location, but location-specific content where the value is added. Not a gimmick – not just for inexperienced users.

Tutorials (e.g. Lynda), Guides, FAQ’s in the form of text, audio, video, or external links.

Real time problem reporting (i.e. technical problems, spills, disruptive behavior, etc.).

HYPER-LOCAL CONTENT

Conduct Research

Group Study

Quiet!

Coffee/Snacks

Special Needs

Exhibit Tour

DigitizeMaterial

Special Collections

A Book

WHAT DO YOU NEED?

Cutting-edge (i.e. post 2010) solution to the the visibility approachability issues. Getting ahead of the curve.

Provides real-time instruction/navigation for inexperienced users – a critical demographic to entice if academic libraries hope to thrive in the age of information technology.

Affords a unified – front and back end - UX across online and offline (physical) platforms.

VALUE TO US

P-O-C GOALS• Unify digital/physical campus

resources• Simplify complex indoor (and

outdoor) environments• Support Galileo’s World exhibition

across campus• Generate campus-wide interest in

innovative tool• Feed useful content based on

location and user type.• Provide analytics for gauging

resource usage throughout campus

USAGE (OVERVIEW)• Active Users: 1,700+

• ~1000 iPhone users• Screen Views per visitor: 16+

• ~30,000 screen views total.• 300+ daily, on average• 600+ for Welcome week

• Buildings Covered: 4• Fred Jones• Sam Noble• NWC• Bizzell

• Most popular searches:• Bookmark Café• Great Reading Room• Union* • “Help” (guidance to service desks)

MARKETING • Digital

• Promo Video• Computer Lab Desktops• Digital Signage• Libraries-based Website

• Physical• Banners• SWAG• Bookmarks• Lawn Signs

• Social• Football Tix Contest• Targeted ads• Partner Posts (e.g. tweets)

PARTNERSHIPS• Visitor Center

• Currently used by tour guides (and advocated during tours)

• OUCP (OU Collections Professionals)• Walk-in consultation led to

content addition Fred Jones• Immortales Exhibit live now

in NavApp• Supplementary video

content is triggered while walking through gallery.

SPRING 2016 (GOALS)• Spring 2016 Target: a full 10% of the

student population (~2,900 active users). How?

• UX Consistency• Streamline notifications and

Android UX• Partner Education

• Train service desks at partner locations in NavApp usage

• Solicit more end user feedback• Back-end reporting limited to

quantitative data.• Keep total project costs well under

original estimate.

NEXT STEPS

• Leverage our partner galleries to build on our Fall 2015 momentum

• Work with Webcomm dept. to either integrate key functionality into OU APP or build-out fully customized NavApp

• Build out features (e.g. catalog searches, emergency notifications, etc.)

Refuge Area (outlined)

THE END

Libraries.ou.edu/navapp

Matt Cook – Emerging Technologies Librarian. University of Oklahoma

Libraries

[email protected]

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THANK YOUDiana [email protected]@DianaLaboyRush

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AppMaker: Easily, Affordably Build an App

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AppMaker: Publish a Complete, Standalone App

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AppMaker: Add Directions & Points of Interest

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AppMaker: Deliver Self-Guided Wayfinding

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BluDot Location Services make apps location-aware

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Add Directions & Points of Interest

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Location services for proximity-push

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Simple tools to deploy beacons in minutes

Deploy using one of the two options

• Battery powered & wall mounted

• USB powered

Configure beacons on location using the Aruba Beacons mobile app

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How to manage it all?

• Cloud-based• Centralized location

for beacon status• Battery life, power

levels, campaigns

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No Aruba Wi-Fi? No Problem.

Manage Beacons over any Wi-Fi network withARUBA SENSOR (AS-100)

• Dual band 802.11n 1x1 client radio• Bluetooth Low-Energy (BLE) radio• Advanced Cellular Coexistence (ACC)• Also acts as a normal Beacon with

direct AC power plug-in, with option to power over USB