Aruba_Mobile_Engagement for Developer Partners

Diana Laboy-Rush, App Developer Evangelist

MeridianEngageDeveloper

Community

2 CONFIDENTIAL © Copyright 2015. Aruba – a Hewlett Packard Enterprise Company. All rights reserved.

Mobile Engagement Trends

80% of the world owns a mobile phone. And we’re using them in the venues we visit.

52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).


Enterprises Take Control with Aruba Mobile Engagement

CARRIER 8:30 AM 100%



Transportation CARRIER 8:30 AM 100%

Retail

Hospitals Hotels

Campus



Improve patient satisfaction & free up staff for critical needs Healthcare

Increase revenue from concession stands & improve fan experience Stadium /

Arena

Challenges & Opportunities Across Verticals

Avoid frustration for wayfinding & increase advertising revenue Airports /

Malls

Avoid shopper abandonment & increase sales per visit Retail

Prevent poor online reviews & improve loyal customer satisfaction Hospitality

Differentiate against other venues & offer value added services Convention

Centers


How can a mobile app help on your campus?

Friend Finder

Advertising / Push Notification

Location Sharing

Time & location relevant messaging

Wayfinding Indoor turn-by-turn directions


Indoor Wayfinding & BluDot Function


•  “Find My Friends” feature available in Meridian AppMaker Apps and Meridian SDK

•  Reciprocal sharing (both users must share to work)

•  Sharing constrained to venue location and users can turn on/off.

Friend Finder - Permission Based Location Sharing


Notifications and Messaging


Mobile Engagement Toolkit

- White-label or custom - Active Wi-Fi

Connection Not Needed

Meridian-Powered Mobile App

Self-registration, app delivery, personalized advertising in

the browser

ClearPass Guest Aruba Wi-Fi

Meridian App Platform

Location-based and personalized content for apps

Aruba Beacons

Blue dot directions & notifications based on

real-time position.

ClearPass Guest prompts download of Meridian-powered app


•  Works well for iOS and Android devices •  Less expensive than other hardware approaches •  Better user-experience:

no need to associate to the Wi-Fi network •  Low latency, optimal accuracy and performance for

real-time wayfinding/indoor positioning

Location by BLE Beacons Advantages


How Does Aruba Wi-Fi Help Manage Beacons?


Easily Deploy and Configure Aruba Beacons

Deploy using one of the two options

•  Battery powered & wall mounted

•  USB powered

Configure beacons on location using the Aruba Beacons mobile app


Scale Deployments with Remote Beacons Management

•  Cloud-based •  Centralized location

for beacon status •  Battery life, power

levels, campaigns

14 CONFIDENTIAL © Copyright 2015. Aruba, a Hewlett Packard Enterprise company. All rights reserved.

What’s New?

Partnership program

Streamline GTM with custom app development agencies (CADA) and independent software vendors (ISV)

NavKit

BluDotKit CAMPAIGNKit

Beacon & app analytics

Store and access data on app usage and mobile device

presence indoors

Aruba Sensor Remote management of Aruba Beacons with Meridian Platform

– on any Wi-Fi network


NEW: Partnership Program

NavKit

BluDotKit CAMPAIGNKit


Initial Use Cases for Aruba Mobile Engagement

Increase retail sales Enable shoppers to locate individual products in-store

Improve fan engagement Bring indoor venue services

to where the fans are

Increase visitor satisfaction Personal tour guides with

turn-by-turn directions

MERIDIAN MOBILE APP PLATFORM



SDK: NavKit for Adding Self-Guided Mapping

NavKit


Add Directions & Points of Interest



SDK: BluDot Kit for Adding “Blue Dot” Mapping

BluDotKit


Add Location Services for BluDot location



SDK: CampaignKit for Proximity-Based Notifications

CAMPAIGNKit


Add Location Services for proximity-push


Personalize the Mobile Experience

LOCATION SERVICES POWERED BY ARUBA BEACONS


Bluetooth vs. Wi-Fi

• 

• 

• 

• 


•  Works well for iOS and new Android devices •  Apple makes a move, and other handset

manufacturers will follow. •  Less expensive than other hardware approaches •  Better user-experience:

no need to associate to the Wi-Fi network

Location by BLE Beacons Advantages


Aruba Improves on the Beacon Concept

•  Compatible with newer Android and iOS devices supporting iBeacon spec (iOS7+)

•  Possible to achieve low latency (<2sec) and excellent accuracy (<1m for push-notifications and <3m for wayfinding)

•  Aruba Networks: first publicly traded company to manufacture beacons


Easily Deploy and Configure Aruba Beacons

Deploy using one of the two options

•  Battery powered & wall mounted

•  USB powered

Configure beacons on location using the Aruba Beacons mobile app


Scale Deployments with Remote Beacons Management

•  Cloud-based •  Centralized location

for beacon status •  Battery life, power

levels, campaigns

CONFIDENTIAL © Copyright 2015. Aruba – a Hewlett Packard Enterprise Company. All rights reserved.

31

Two Ways to Remotely Manage Beacons Over Aruba Wi-Fi

1. Aruba APs with USB Port

Aruba USB beacon plugs into USB port

2. Wave 2 Aruba APs with BLE built in

(AP325)


How Does Aruba Wi-Fi Help Manage Beacons?


No Aruba Wi-Fi? No Problem.

Manage Beacons over any Wi-Fi network with ARUBA SENSOR (AS-100) •  Dual band 802.11n 1x1 client radio •  Bluetooth Low-Energy (BLE) radio •  Advanced Cellular Coexistence (ACC) •  Also acts as a normal Beacon with

direct AC power plug-in, with option to power over USB


How Does Aruba Sensor Help Manage Beacons?

SUMMARY


Multiple Engagement Touch Points Incorporates both mobile app, guest Wi-Fi portal, and browser-based platforms

Aruba Mobile Engagement Differentiators

Indoor positioning for iOS and Android Aruba Beacons deliver precise indoor navigation and push-notifications for mobile engagement

Enterprise-Grade Solution Management Tools Enterprise-grade backend management tools for mobile apps and beacon hardware that scale

Complete, In-House Solution Less vendors, less headache. Aruba products compliment instead of complicate.

THANK YOU


Aruba Mobile Engagement Summary

Ø  Easily and instantly update app and map content in-house without delays or having to email software support teams

Meridian Editor Cloud-CMS

Ø  Works on iOS and Android Ø  One-login for repeat visitors, minimizing connectivity hurdles

Accessible Platform

Ø  ClearPass Guest captive-portal and browser advertising Ø  Proximity-based, personalized push-notifications Ø  Mobile tools: wayfinding, search, BluDot navigation

Engage visitors

Ø  Add features to existing mobile app with the Meridian SDK Ø  Create branded and downloadable app with Meridian platform

App Integration Options

Ø  Meridian Platform exists to support venues, not to collect information for other corporate ventures Venues own data


Aruba Sensor AS-100

• Enables management for Aruba Beacons on any network

• Provisioned with Beacons app • Also acts as a normal beacon


Improve Campaigns with Beacon and App Analytics

•  Aggregate analytics data •  Smaller sample size, but

more precise data •  See devices type, OS version •  Measure campaign success •  Understand user-behavior •  Privacy friendly, user must

download app and opt-in


Improve Campaigns with Beacon and App Analytics

Custom Date Range

Number of Times the Campaign Triggered

Average Dwell Times

Hourly or Daily Data


SDK: Improve Existing Apps with Meridian SDK

Aruba_Mobile_Engagement for Developer Partners

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