FACULTY OF ECONOMICS FACULTY OF ARTS AND PHILOSOPHY First Level Specializing Master Information Ufficio Master Via Carducci, 28/30 - 20123 Milano Ph. +39 02 7234 3860 [email protected] - [email protected] master.unicatt.it/artsmanagement Ma ste r Cattolica Arts Management Field Projects November 23, 2018 Aula G.016 Maria Immacolata Università Cattolica del Sacro Cuore Largo A. Gemelli, 1 - 20123 Milano 14.30 Introduction 15.00 P. Di Cerce, B. Mercurio, Hoppipolla, italian independent culture going international G. Stefanelli C. Paolino, A. Sydow 15.20 L. Boso, J. He, International contemporary Art Fairs, an Italian perspective A. Portesi, E. Sanfelice K. McManus, F. Pola 15.40 D. Lekovic, T. Mdyati, Milano Musica, audience development J. Moore, G. Vecchiato through interdisciplinary networking C. Paolino, F. Pola 16.00 M. Avcilar, S. Macchioni, Museum Branding in Milano: the case of MUDEC M. Pablo Perez G. Addis, M. Massi 16.20 B. Marcarelli, F. Martini, Art and Banking, from art consulting to companies’ identity P. Moltisanti C. Paolino, A. Sydow 16.40 M. Bovio, M. Howard Vyse, Art and Banking, from art consulting to companies’ identity L. Romani C. Paolino, A. Sydow 17.00 S.Ghomashchi, N. Shagoyan, Development and Growth of the Museum and Institution L. Tran Ngoc, A. Zanelli of Contemporary Arts in Genova E. Cantù, M. Fregonese 17.20 Closing 17.30 Light Aperitivo