5/27/2014 ArthaVidhya exposure: Games business accountants play http://yourstory.com/2014/01/arthavidhya-learning-games/ 1/3 STORIES NEWS STARTUP ADVICE WORLDWIDE RESOURCES RESEARCH 211 Malavika Velayanikal | January 29, 2014 at 7:30 am ArthaVidhya exposure: Games business accountants play To learn business accounting would seem like a drudgery to most people. But for commerce students using ArthaVidhya’s skill development course called Business Accounting Process (BAP), it’s just as engrossing as playing World of Warcraft. Using a virtual office, students can simulate multiple workflow scenarios across over 60 accounting transactions commonly performed in any business enterprise. At the end of the course, students would have gained an exposure equivalent to six months of ‘work’ experience in just 120 hours, Nagarajan G, Founder, ArthaVidhya, tells YourStory. The Bangalore-based education startup uses gaming to enhance the job-readiness of their students. “There is a huge gap between college education and industry requirements in accounting, banking and insurance. We want to bridge it through practical learning programs,” says Nagarajan. The student undergoes a blended learning approach: theory sessions delivered by chartered accountants are complemented with hands-on practical sessions using experiential learning software hosted on the cloud. For example, a student can learn how to calculate taxes and deductions from a textbook, but he would be far more familiar with the process if he plays a game that requires him to go through it step by step, overcoming hurdles on the way. Assessing, counselling and reaching out “Our mantra is ACT: Assessment / Counselling / Training,” Nagarajan says. This three-pronged approach starts with their assessment tool delivered through the cloud. Students are assessed on academic knowledge, process knowledge, analytical skills and software skills (Tally / Excel). Each student gets a report on their standing on completion of the test. A report on all the students is also given to their college to help identify gaps in knowledge or skills. So far, 4500 students from 45 colleges in Bangalore, Hyderabad, Chennai and Coimbatore have been assessed in this manner. While industry experts and working professionals see the gulf between what is being taught in colleges and workplace requirements, students and college authorities do not see that clearly. This is one of the challenges for ArthaVidhya. That is why the ArthaVidhya team included counselling as one of their core activities. “We counsel students about the gaps that show up in the individual assessment reports and help them choose the correct path in terms of identifying the right skill training required. At this stage, the students get a demo of the main training product,” Nagarajan explains. The people behind it Promoted by a group of chartered accountants and software professionals, ArthaVidhya was started by Nagarajan in Bangalore in August 2011. He is a senior chartered accountant with 30 years of experience in the information technology industry. He started his career with Enfield India and moved on to Wipro, and worked with them for 13 years. He also worked with Redington as chief financial officer (CFO) before starting up ePalmleaf ITES Private Limited. ArthaVidhya is ePalmleaf’s education initiative. ArthaVidhya is a skill development partner with National Skill Development SEARCH... 12 Powerful Quotes from Narendra Modi to Kindle the fire of Leadership in you Ramesh Babu, the barber who owns a Rolls Royce Sachin Bansal spills the beans on recent funding and Flipkart’s plans for the future Word Lens app - your own real-time personal translator 5 important Agreements for a Start-up entrepreneur The Journey of InterviewStreet: From NIT Trichy to the White House | StudentStory What is happening at Airbnb India? POPULAR POSTS YOURSTORY SOCIALSTORY HERSTORY YS TV YS PAGES JOBS EVENTS
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5/27/2014 ArthaVidhya exposure: Games business accountants play
http://yourstory.com/2014/01/arthavidhya-learning-games/ 1/3
STORIES NEWS STARTUP ADVICE WORLDWIDE RESOURCES RESEARCH
211
Malavika Velayanikal | January 29, 2014 at 7:30 am
ArthaVidhya exposure: Games business accountantsplay
To learn business accounting would seem like a drudgery to most people. But for commerce students usingArthaVidhya’s skill development course called Business Accounting Process (BAP), it’s just as engrossing as playingWorld of Warcraft. Using a virtual office, students can simulate multiple workflow scenarios across over 60accounting transactions commonly performed in any business enterprise. At the end of the course, students wouldhave gained an exposure equivalent to six months of ‘work’ experience in just 120 hours, Nagarajan G, Founder,ArthaVidhya, tells YourStory.
The Bangalore-based education startup uses gaming to enhance the job-readiness of their students. “There is a hugegap between college education and industry requirements in accounting, banking and insurance. We want to bridgeit through practical learning programs,” says Nagarajan.
The student undergoes a blended learning approach: theory sessions delivered by chartered accountants arecomplemented with hands-on practical sessions using experiential learning software hosted on the cloud. Forexample, a student can learn how to calculate taxes and deductions from a textbook, but he would be far morefamiliar with the process if he plays a game that requires him to go through it step by step, overcoming hurdles onthe way.
Assessing, counselling and reaching out
“Our mantra is ACT: Assessment / Counselling / Training,” Nagarajan says.This three-pronged approach starts with their assessment tool deliveredthrough the cloud. Students are assessed on academic knowledge, processknowledge, analytical skills and software skills (Tally / Excel). Each studentgets a report on their standing on completion of the test. A report on all thestudents is also given to their college to help identify gaps in knowledge orskills. So far, 4500 students from 45 colleges in Bangalore, Hyderabad, Chennai and Coimbatore have been assessedin this manner.
While industry experts and working professionals see the gulf between what is being taught in colleges andworkplace requirements, students and college authorities do not see that clearly. This is one of the challenges forArthaVidhya. That is why the ArthaVidhya team included counselling as one of their core activities. “We counselstudents about the gaps that show up in the individual assessment reports and help them choose the correct path interms of identifying the right skill training required. At this stage, the students get a demo of the main trainingproduct,” Nagarajan explains.
The people behind it
Promoted by a group of chartered accountants and software professionals, ArthaVidhya was started by Nagarajan
in Bangalore in August 2011. He is a senior chartered accountant with 30 years ofexperience in the information technology industry. He started his career with EnfieldIndia and moved on to Wipro, and worked with them for 13 years. He also worked withRedington as chief financial officer (CFO) before starting up ePalmleaf ITES PrivateLimited. ArthaVidhya is ePalmleaf’s education initiative.
ArthaVidhya is a skill development partner with National Skill Development
SEARCH...
12 Powerful Quotes fromNarendra Modi to Kindlethe fire of Leadership inyou
Ramesh Babu, the barberwho owns a Rolls Royce
Sachin Bansal spills thebeans on recent fundingand Flipkart’s plans forthe future
Word Lens app - yourown real-time personaltranslator
5 important Agreementsfor a Start-upentrepreneur
The Journey of InterviewStreet: From NITTrichy to the White House | StudentStory
What is happening atAirbnb India?
POPULAR POSTS
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Malavika Velayanikal is Executive Editor of YourStory.com and an innovation junkie . She is hookedto bold ideas. Got a NEWS TIP related to anything in the world of tech, startups and entrepreneurs?Email her at [email protected]
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ArthaVidhya is a skill development partner with National Skill DevelopmentCorporation in the BFSI (banking, financial services and insurance) space. Their projectis currently supported by a loan from NSDC, and funds from founders and friends.
Online course coming up
The ArthaVidhya program targets ready-to-work commerce graduates or students intheir final year of B.Com / M.Com / BBA /BBM/MBA. Students who have enrolled forICWA/CA/ACS and fresh accountants who want to branch out to other finance andaccounting functions are also their target market.
Currently, the team is working with colleges in Coimbatore and Bangalore. “While our virtual office environment hasbeen deployed on cloud from day 1 of the course, we will be launching a complete online version of the course inFebruary 2014,” Balaji Srinivasan, Head of Product Development, says.
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