ARTEX - global art platform on blockchain, 2017

ТЕКУЩАЯ СИТУАЦИЯ

1

THE FIRST GLOBAL PLATFORM OF THE ART AND LUXURY OBJECTS ON THE BLOCKCHAIN TECHNOLOGY

http://artex.global

A R T P R O V E N A N C E B L O C K C H A I N 2

WHO WE ARE

From the 2002 on the photo

market

More than 100 exhibitions and festivals were organized

with the total attendance of more than 80 000 people

Total audience of the current projects is more than 1 mln

people monthly(rosphoto.com, 35photo.ru,

club.foto.ru)

800K subscribers in the database

One of the biggest photo awards in the world, 35awards.com

(75 000 participants, more than 200 000 uploads)

A R T P R O V E N A N C E B L O C K C H A I N 3

THE MARKET SIZE

Our project solves the main market problems and we are the fi rst on the market, so our goal is to obtain 35–60% of all deals. Besides of that, after this problem will be solved, the market itself will be able to get

the huge income of the new investors.

THE ART OBJECTS THE PHOTOGRAPHYFROM $45 BLN TO $57 BLN PER ANNUM

FROM $1.2 BLN TO $1.5 BLN PER ANNUM

$0.5 BLN PER ANNUM

5000 auction houses

4000 art dealers

7000 small players (galleries, brokers, agents etc.)

THE CURRENT PRINTED PHOTOS MARKET

THE LIMITED CIRCULATION AUTHOR’S PHOTOBOOKS MARKET

A R T P R O V E N A N C E B L O C K C H A I N 4

THE INVESTMENT ATTRACTIVENESS

Leading analytics and market experts as well as the results of the different research (i.e. Delloitte) confirm the necessity of the implementation of the decentralized data system for the ART-market information which will make it more clear for the new investors and attract the new cash flow.

600

$ m

illio

n 400

200

2004

30М 48М125М

505М

2007 2010 2013 2016

A R T P R O V E N A N C E B L O C K C H A I N 5

THE CURRENT SITUATION

There are hundreds of different players in the photography market (galleries, auctions, online-exchanges, photo labs) which promote the limited circulation.

Such peculiarity leads to the clients and investors distrust, especially among those who is familiar with the numbers and want to get the investment guarantees.

Our taskTo create the single decentralized all digital photos and their physical copies registry.

A R T P R O V E N A N C E B L O C K C H A I N 6

PROBLEMS

The half of the art-market is the “grey” zone which is not under any kind of control.

There is no single and open transaction history of the art objects’ origin.

There is no methods of protection from the replication of the digital images (uniqueness).

There is no possibility of the simple identifi cation of the owner of property and copyright.

A R T P R O V E N A N C E B L O C K C H A I N 7

THE SOLUTION

The tracking of the history of all the deals with the art

objects. The provenance* is now in the convenient

and simple way excluding any fake.

The protection of the property rights and copyrights.

Photographers now can upload their pictures in the Artex and determine by their selves the

number of copies. Galleries and investors receive the guarantee

of the limited circulation.

The simple and convenient interface to get the

comprehensive information about every art object.

* Provenance (FR. provenance — origin, source) — the history of ownership of artwork, an antique and its origin. The provenance can signifi cantly increase the price of an artwork or an antique.

A R T P R O V E N A N C E B L O C K C H A I N 8

THE INTERFACE

Artist:

Tretyakov Gallery

Ivan Shishkin

Konstantin Savitskiy

Ivan Ivanovich Shishkin (1832–1898) the Russian landscape-painter, painter stainer, drawer and aquafortist printmaker. The representative of the Dusseldorf art school.

Konstantin Apollonovich Savitskiy (May, 25, 1844 Taganrog – January, 31, 1905 Penza) the Russian genre painter, academician, the acting member of the Emperor Arts Academy…

$ ~250,000 +10.4 %

THE TECHNOLOGIES

A R T P R O V E N A N C E B L O C K C H A I N 9

With the blockchain technologies it is now possible to create the decentralized, open and unchangeable database where all the art objects’ provenance will be stored.

Besides of that, using our experience and with the image recognition and machine learning technologies, the convenient and accessible interface for the gallerists, painters, collectors and investors will be created.

A R T P R O V E N A N C E B L O C K C H A I N 1 0

HOW IT WORKSPHOTO > THE ART OBJECT

The photograph

The photo is printed in the lab

Buyer buys token

Token distribution (right to print)

Uploads the digital original

Copyrights are fi xed The expert

community rates the photo

ART PICTURE. THE ART OBJECT.

A R T P R O V E N A N C E B L O C K C H A I N 1 1

THE GALLERY

The picture owner

The picture becomes a property

Buyer purchases the picture

Comes to the verifi ed gallery

The checked image goes to sale

The image goes through the attribution by the experts

ALL ACTIONS ARE RECORDED IN THE BLOCKCHAIN

OPEN DECENTRALIZED PROVENANCE

A R T P R O V E N A N C E B L O C K C H A I N 1 2

THE READY MECHANICS

SOLVES THE MAIN PROBLEM – THE ABSENCE OF THE TRANSPARENCY AND THE SINGLE ART OBJECTS DATABASE WITH THE SIMPLE ACCESS FOR THE ALL MARKET PARTICIPANTS.

OUR TASK IS TO UNITE THE WHOLE MARKET AND CREATE THE DECENTRALIZED ART OBJECTS IDENTIFICATION AND

CHECK SYSTEM BASED ON THE BLOCKCHAIN TECHNOLOGY.

On the present day there are a number of different organizations in the world which provide the evaluation and attribution of the different art objects where stand-alone organizations and/or closed local communities (i.e. for the geographic principle) act as experts

A R T P R O V E N A N C E B L O C K C H A I N 1 3

THE CURRENT PLAYERS ON THE ART MARKET

THERE ARE SOME PROJECTS ORIENTED TO THE DIFFERENT CONTENT CREATORS’ COPYRIGHT PROTECTION

SUCH PROJECTS SOLVES THE COPYRIGHT PROBLEMS OF THE DESIGNERS, PHOTOGRAPHERS, JOURNALISTS AND PAINTERS WHO GENERATE

AND DISTRIBUTE THEIR OWN DIGITAL CONTENT.

www.ascribe.io www.mediachain.io

MAIN DRAWBACK –NO SOLUTION FOR THE PROBLEM OF THE SINGLE ATTRIBUTION AND PROVENANCE

A R T P R O V E N A N C E B L O C K C H A I N 1 4

THE MARKETS FOR THE IMPLEMENTATION

PHOTO MARKET

ANTIQUES

PAINTING

COINS

CARS

GEMS

A R T P R O V E N A N C E B L O C K C H A I N 1 5

THE TOKEN IN THE SYSTEM

IN THE ARTEX ECOSYSTEM THE ARTCOIN IS THE MAIN CIRCULATING MEDIUM, AND WITH IT IS POSSIBLE TO:

THE ARTCOIN CIRCULATES INSIDE THE SYSTEM

RUN THE MODERATION OF THE PIC

PAY THE EXPERTS’ WORK

EVALUATE THEPHOTO PRICE

ISSUE THE PHOTO TOKEN

VERIFY THE LAB

VERIFY THE GALLERY

PAY THE ESCROW SERVICE

PAY THE LAB SERVICES

ISSUE THE PAINTING TOKEN

A R T P R O V E N A N C E B L O C K C H A I N 1 6

THE CRYPTOECONOMY

ETHERIUM BASED

PRE ICO$500.000

1$=13 ARTCOINBONUS 30%

ICO:

OKTOBER2017

PRELIMINARY

The tokens are sold by the price fixed in USD

1ICO1$=10 ARTCOINMIN $5.000.000

MAX $15.000.000

A R T P R O V E N A N C E B L O C K C H A I N 1 7

THE INVESTMENTSPr

ice

ArtC

oin

Paris Photo AIPAD Show ART Basel Retro carsand others

$ 5M $ 6M $ 12M$ 8M $ 15M

A R T P R O V E N A N C E B L O C K C H A I N 1 8

THE TEAM

VALERIY KOCHERGIN

ANNA SHVETS

DINA GURARIY

MARK COBERT

VLADIMIR PLUZHNIKOV

VLADIMIR POVSHENKO

EVGENIY GALIAKHMETOV

CTO, co-founder

ART-manager & PR ART-banking ART-manager Developer

CEO, co-founder CFO, co-founder

A R T P R O V E N A N C E B L O C K C H A I N 1 9

ARTEX

The platform that creates the new art and luxury objects’ history making the market transparent and open.

http://artex.global [email protected]

The Artex smart-contract